+10

+20

+20

+5

+20

+5

Lead Scoring for Modern Marketers

C1

D4

B3C2

B1 A2

C2

According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing.

THE OLD WAY TO SCORE LEADS:

Budget

Authority

Need

Timeline

THE MODERN MARKETER WAY TO SCORE LEADS:

Job Title

Industry

Company Revenue

Product Need

Lead Source

Other Explicit Datadetermined byMarketing and Sales

Establish Prospect Identity Score from A-D based on:

THE MODERN MARKETER WAY TO SCORE LEADS:

Website Visits

PromotionalResponse

Social Media Activity

Other Implicit Datadetermined byMarketing and Sales

Establish Prospect Engagement Score from 1-4 based on:

THE MODERN MARKETER WAY TO SCORE LEADS:

En

gage

men

t (1

-4)

Fit (A-D)

MQLs

D1

D2

D3

D4 C4

C3

C2

C1 B1 A1

A2

A3

A4B4

B3

B2

• Combine the two dimensions into one score

• Marketing and Sales can know about prospect at a glance

• Establish actions for each combined score

LEAD SCORING IN ACTION:

Molex a global manufacturer, increased marketing qualified leads (MQLs) by 93% and sales pipeline by 380% after implementing lead scoring.

D1

C2

C2

C2

B4

Download our Guide

LEARN MORE ABOUT LEAD SCORING FOR MODERN MARKETERS