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1
LEAD YOUR CLOUD TRANSFORMATION
EMC Forum in Doha Oct, 2013
Sa’di Awienat CTO & Global Services Lead for Gulf
2
Waves Of Change
CLOUD COMPUTING
Minicomputer
Mainframe
PC/ Microprocessor
Networked/ Distributed Computing
3
A New Platform
Mobile Cloud Big Data Social
BILLIONS OF USERS
MILLIONS OF APPS
LAN/Internet Client/Server PC
MILLIONS OF USERS
THOUSANDS OF APPS
4
The Internet of Things
5
The Digital Universe
6
The Nexus of Forces
7
Inside Your Organization IT
Department Business
Units
Market Changes
Competition
Go to Market Speed
Maintain Operations
Cope with Trends
Improve SLA
8
Inside Your Organization IT
Department Business
Units
9
Inside Your Organization IT
Department Business
Units
Market Changes
Competition
Go to Market Speed
New Innovation
Maintain Operations
Cope with Trends
Improve SLA
More Resources
10
How to Address the Challenges ?
Improving SLAs Managing Growth Lowering Costs
11
ITaaS: IT-as-a-Service IT compete for the internal
business Offers attractive, easy-to-
consume IT services Innovate Faster New way to deliver Value to
enterprise Substantial Shift in IT model,
roles, skills, measurement
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ITaaS: Functional Building Blocks Security
Physical Infrastructure
Virtual Infrastructure
SaaS
SYaaS
PaaS
IaaS
Cloud Service Building Blocks
Physical Infrastructure
Virtual Infrastructure
Physical Infrastructure
Virtual Infrastructure
Cloud Service Broker (CSB)
API
Devices Network
Hosting Software
Professional Services
Governance, Risk, and Compliance (GRC)
Request Management
Incident Management
Event Management
Knowledge Managment
Problem Management
Change Management
Metering Engine
Config Management
CMDB
Asset Management
AMDB
Orchestration Engine
Service Catalogue
User Portal
Policy Engine
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Technology Model
Consumption Model
Operations Model
ITaaS: A Long Journey with Challenges
CLOUD
Entering The Cloud
Hybrid Cloud
Private
Public
Social GOV Community
Personal
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Private Cloud Is a Top Priority for CIOs
“A full two-thirds say they have pursued or are pursuing a private cloud computing strategy by 2014.” GARTNER
66% Yes
10% No 24%
Maybe
Source: “Private Cloud Computing Ramps Up in 2011”, March 2011, Gartner
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Leveraging Investment via Private Cloud
Enterprise IT Private Cloud
Infrastructure Transformation
1 2 3
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Roadmap To Private Cloud - PHASE 1
Infrastructure Focus
Low Governance
High Governance
Efficiency
Simplicity Efficiency Protection
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Virtualize
IT Infrastructure Transformation
Automate Standardize Consolidate
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Roadmap To Private Cloud - PHASE 2
Infrastructure Focus Applications Focus
Low Governance
High Governance
Agility
Simplicity Efficiency Protection
Scalability Continuity Security
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Applications Transformation
Application Virtualization
Re-platform, Re-architect, & Virtualize Mission-Critical Applications
Application Modernization
Legacy App Modernization Custom App Development
Accelerate Dev Process
Application Rationalization
Cloud Application Strategies & Roadmap
New Application Platform TCO
Hi
gh
High Low
Low
Migrate Functionality
And Retire
Value
Re-Evaluate In The Future
Or Consolidate
Migration Candidate
Consolidation
Candidate
Extend Modernize
Consolidation
Target
Tolerate Invest
Transform Eliminate
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Roadmap To Private Cloud - PHASE 3
Infrastructure Focus Applications Focus Business Focus
Low Governance
High Governance
Platinum Gold
Optimization
Self-Service SLAs
Chargeback
Simplicity Efficiency Protection
Scalability Continuity Security
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Service Catalogue Service Name (brief description)
Description (functional specification)
Policies (governance, quotas, constraints)
Options (features)
SLAs (availability, performance)
Ownership Information
Cost $
...
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Chargeback Cost Allocation/Pricing
8-Step Process for Simple, Fair, Accurate Chargeback
25
Chargeback Models
Type Chargeback Model Description Variable Pay-as-you-go
(no minimum commitment)
Pay-per-resource The customer is charged on the actual use of a service per unit of time used.
Pay-for-peak The customer is charged on the basis of the peak usage of a service per unit of time used.
Pay-per user The customer is charged on the basis of the number of users per unit of time used. The use of resources by the users is not metered.
Subscription Pay-per-resource The customer is charged based on the number of resources allocated in a pre-determined period of time.
Pay-for-peak The customer is charged on the basis of the peak usage of a service in a pre-determined period of time.
Pay-per-user The customer is charged on the basis of the number of users in a pre-determined period of time.
Fixed Capped The customer pays a flat fee for use of a maximum number of resources by a maximum number of users in an agreed period of time.
Pay-per-use The customer pays a flat rate for each access to the service and is not charged for the duration of use.
Capped pay-per-use The customer pays a flat rate for each access to the service. The duration of the service use is capped.
Once-off The customer pays a fixed amount at the beginning and is not charged on an ongoing basis for its use.
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Self-Services User Portal Self-Service: an authorised user should be able to
consume services without assistance.
User friendly: easy to use and designed with broad range of end-users in mind, technical savviness not to be assumed.
Integrated: provides an integrated environment for consumption of all IT services.
Highly available: the portal and its components should be highly available in line with meeting self-service and on-demand attributes of ITaaS.
Scalable: the architecture allows for scaling the service provided by the portal to meet the demand and ensure a consistent user experience.
Secure: aligns with strong authentication, is role-based, and auditable.
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New Functional Organizational Structure
28
A JOURNEY OF TRANSFORMATION
Infrastructure Focus Applications Focus Business Focus
Low Governance
High Governance
Platinum Gold
Maturity
Self-Service SLAs
Chargeback
Simplicity Efficiency Protection
Scalability Continuity Security
29
Software-Defined Data Center Windows Linux Database Mission
Critical HPC Big Data
ABSTRACT POOL AUTOMATE
Physical Hardware
Server Storage Network Security
ABSTRACT INTELLIGENCE
30
Data Center Evolution
Traditional Physical
Virtualized
Automated & Highly Virtualized
Software-Defined Data Center
Private Cloud
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Service Providers Create New Options Private Cloud Enterprise IT Public Cloud
Infrastructure Transformation
Service Providers
Trusted Controlled Reliable Secure
Dynamic Efficient
On-Demand Flexible
(SaaS, IaaS, PaaS)
Trusted Dynamic
Controlled Efficient Reliable
On-Demand Secure Flexible
32
Automated Hybrid Cloud Private Cloud Enterprise IT Public Cloud
Infrastructure Transformation
Automated Hybrid Cloud
Seamless & Transparent Workload Distribution
Service Providers Service
Providers
33
Public Cloud Challenges Private Cloud Public Cloud
Global Service
Providers
Data Privacy Regulations Compliance
Enterprise IT
Infrastructure Transformation
Automated Hybrid Cloud
34
Service Providers Create New Options Private Cloud Trusted Local
Public Cloud Public Cloud
Global Service
Providers
Local Service Providers
Automated Hybrid Cloud
Community Cloud
35
Many Options, WHAT IS NEXT ?
Private
Public
Hybrid
Community
IaaS
PaaS
SaaS
SYaaS
Deployment Models Services Taxonomy
36
IaaS Taxonomy
Compute Resources
Storage
Backup and Recovery
Network Resources
CPU
RAM
DNS
Load Balancer
Firewall
VPN
Gateway
NAT
Router
Stateful
Stateless
Hardware-Based
Software-Based
Compression
Encryption
Replication
Snapshot
Backup
Block Store
Object Store
File Store
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SaaS Taxonomy
Productivity Applications
Business Applications
Technical Applications
Content Management
Incident Management
Issue Management
Release Management
Analytics
Communication
Content Creation
Collaboration
Document Management
Sales
CRM
Billing
HR
Legal
Financials
ERP
38
PaaS Taxonomy
Execution Platforms
Application Platforms
Data Platforms
Development/QA Platforms
Windows-Based
Unix-Based
Relational
Non-Relational
In-Memory
Object-Based
Document-Based
Grid-Based
Database
Data Grid
Web Server
Application Server
Messaging
OLTP
OLAP
IDE
Framework
Programming Language
Source Management
Test Automation
40
Workloads Alignment to Right Model
Economics favor public
cloud for these workloads
Economics favor private
cloud
Economic Evaluation Functional Assessment Suitable public
cloud offer exists for these
workloads
Suitable public cloud offer
doesn’t exist
Trust concerns suggest public cloud for these
workloads
Trust dictates private cloud
Trust Assessment
Economics dictate legacy architecture
CRM
Supply Chain
ERP
Application Development
Analytics
. . .
Portal
41
Disruptive / Opportunistic IT Trends
Mobile Cloud Big Data Social
T R U S T
42
Mobile Cloud Big Data Social
T R U S T
Our Focus
43
EMC’s Mission To Lead Customers And Partners
On Their Journey of
TRANSFORMATION
44
EMC Portfolio Has Never Been Stronger
45
Research & Development
Our Dual Innovation Strategy
Technology Acquisitions
12% Investment
10% Investment
“String Of Pearls”
46
The EMC Family in 2013
The Software-Defined Data Center
Information Infrastructure
Content, Process & Collaboration Apps Next Generation Cloud & Big / Fast Data Apps
End User Computing
Advanced Security
47
E M C P A R T N E R E C O S Y S T E M
Tech Deployment Services, Education
Consulting Services Customer Support
Services Industry expertise blended with key
information management capabilities Industry focus areas
– Financial Services – Life Sciences & Healthcare – Communications, Media &
Entertainment – Public Sector – Retail, Energy & Utilities
Technology Expertise – Cloud Architectures – Cloud & Big Data Applications – Information Analytics – Security & GRC
Assessment, design, implementation, integration, data migration
Media security Health check/performance Training and certification
eServices and online support Secure remote support Onsite and remote technical support Personalized support options Solution support
Managed Services Storage managed services Remote managed services Residencies
EMC Global Professional Services Plan/ Design Deploy Support/ Maintain
48
EMC Cloud Advisory Service
Economics
Build
Business Case for
Transformation
Workloads
Optimize and Prioritize
Roadmap
Establish Initiative
and Schedules
Readiness
Assess
Operations for
Cloud
Developing a Strategy to Achieve Your Cloud Vision
49
EMC’s IT Transformation
50
INTERNAL USERS
IT ENVIRONMENT
BUSINESS APPLICATIONS
VIRTUALIZATION
Case Study: EMC IT At A Glance 2004
Finalist
2013
24,000 5 DATA CENTERS, 960 TB STORAGE
~400
2,000 Physical Servers
60,000 4 DATA CENTERS, ~13 PB STORAGE
~500 ~10,000 OS IMAGES
93% VIRTUALIZED
51
EMC IT’s Cloud Vision
Traditional Apps SaaS “Next-Gen” Cloud Apps
Private Cloud
Public Cloud
Integration and Federation
Virtualization
Information
Security
Virtual Clients
52
2004-08 2009-11 2012-13
Infrastructure Focus Application Focus Operations Focus
Percentage of IT Spend On New Capabilities versus Keeping the Lights On
Approximate Time To Provision Application Environments
42%
40%
20% 21%
23%
25%
20%
~1 Day
7 Days
40 Days
60 Days
80 Days
90 Days
30 Days
Cost & Agility Trends
53
EMC’s IT Transformation Summary
IT INVESTMENTS VS. LIGHTS ON FROM 20% TO
42% IN 4 YEARS
O V E R A L L I T CHARGEBACK FROM 54% TO 89%
Note: Based on EMC IT Internal Estimates
O S I M A G E S VIRTUALIZED
93% ~1 D A Y T O PROVISION
76% IN 4 YEARS
E N T E R P R I S E VS. FUNCTIONAL P R O J E C T S FROM 40% TO
54
Oracle 11i eBusiness Suite Replatforming One Of The Largest Single Global
Instances Of Oracle 11i
Core Mission-Critical Applications
12 TB Database
8.8 Billion Rows Of Data
52 Million Transactions Per Day
79,000+ IO Operations Per Second (IOPS)
4,000+ Peak Concurrent Users
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• Cisco UCS B440 • Intel Nehalem EX Processor
• CPU—128 Cores • CPU Utilization 10% • OS—Red Hat Linux/ VMware vSphere
• Storage—Symmetrix VMAX
• Sun Fire E25K • UltraSPARC IV Processor • CPU—224 Cores • CPU Utilization 80% • OS—Solaris 10 • Storage—Symmetrix DMX-3
Vblock Reference Architecture Sun Fire Server
56
*Based on EMC IT Internal Testing
PERFORMANCE GAIN*
60-90% Productivity Gains $7 Million Saved
10x
