leaddog super bowl capabilities v5 (3)

LEADDOG MARKETING GROUPSUPER BOWL EXPERIENCE AND AGENCY OVERVIEW

LeadDog Marketing Group

San Francisco

L E A D D O G M A R K E T I N G . C O M

© LeadDog Marketing GroupSan Francisco | New York City 2

WHO WE ARE

STRATEGIC MARKETING AGENCYFully-integrated with all services in-house

SIGNIFICANT SUPER BOWL EXPERIENCEWorked on last two Super Bowl’s for world’s biggest brands

WEST COAST HEADQUARTERS IN SFHome of sports and sports sponsorship activation

INTERNATIONAL PRESENCEOffices throughout the Western Hemisphere;500+ campaigns/events on the West Coast


OUR CAPABILITIES

Strategic BusinessPlanning

Hospitality

BrandStrategy

Social Media Platforms

Green MarketingInitiatives

B2B Campaigns

Strategic Partnerships

PR & Communications

Digital & Interactive

Sweepstakes &Contests

Retail Activations

Experiential Marketing & Events

Sweepstakes & Contests

Signature Events

Hospitality Programs



Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations


SponsorshipActivation

Experimental Marketing & Events

StrategyDevelopment


Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations




Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations




Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations


PR & Communication


Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations


Talent Management

Sports Marketing


Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations



Hospitality

BrandStrategy



B2B Campaigns


PR & Communications



Retail Activations


RELEVANT SUPER BOWL EXPERIENCE

2014 NY/NJ SUPER BOWL HOST COMMITTEE AGENCY OF RECORD

2.5 YEAR PARTNERSHIP DEVELOPING MESSAGING AND ACTIVATING THE

FIRST OUTDOOR, MULTI-STATE SUPER BOWLnot sure what you meant by your comments for this slide?

48 Market Mobile Tour

Super Bash

100 Days Out Press Event

2014 Handoff CeremonySuper Bowl Boulevard Official Pre-Game Party

Priceless Events2013 Handoff Ceremony500 Days Out

Activation

2014 NY/NJ SUPER BOWL HOST COMMITTEE AOR

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HANDOFF CEREMONY:Press ceremony featuring Roger Goodell, Andrew Cuomo, Chris Christie, Woody Johnson, Jonathan Tisch, Steve Tisch, John Mara, Al Kelly and Jay Parry

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SUPER BOWL BOULEVARD ACTIVATION:One block experience featuring Join the Huddle Mobile Tour and Video Park Installation

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SUPER BOWL BOULEVARD VIDEO PARK:Immersive installation featuring the sights and sounds of the best of the region

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SUPER BASH:2,500 Pre-Game Party on Super Bowl Sunday with a performance by John Legend

SUPER BOWL XLIX

PHOENIX, AZ

CREATING FAN EXPERIENCES THROUGH SPORTS SPONSORSHIPSSuper Bowl XLIX Fan Fest Scottsdale

SPONSOR ACTIVATION | ENVIRONMENTAL DESIGN | PARTNER INTEGRATION

11© LeadDog Marketing GroupSan Francisco | New York City

DRIVING TUNE IN THROUGH IMMERSIVE FAN EXPERIENCES Food Network’s Sponsorship of DIRECTV’s Super Fan Festival

EVENT PRODUCTION | CUSTOM INSTANT-WIN- GAME APP | SWEEPSTAKES | CUSTOM CREATIVE DESIGN


FIELDING A WINNING TEAM

IN THE BAY AREA


• San Francisco Parks & Recreation Department

• Mayor Ed Lee

• Phil Ginsburg, General Manager, Park & Recreation

• Art Agnos, San Francisco Mayor 1988-1992

• San Francisco Board of Supervisors

• David Chiu (President), Jane Kim, Malia Cohen, Katy Tang, Eric Mar, Mark Farrell, Scott Weiner

• San Francisco Board of Education

• San Francisco Chapter of National Sport Marketing Network

• WISE SF Chapter

• Bay Area Sports Organizing Committee

Local San Francisco Organizations

• NFL Event , PR & Marketing Teams

• Peter O’Reilly - V.P. of Events

• Pro Football Hall of Fame

• Party Planners West (NFL Agency)

• Teams

• San Francisco 49ers and Levi’s Stadium

• Oakland Raiders

• Super Bowl 50 Host Committee

NFL & Football Organizations Bay Area Clients

RELEVANT SAN FRANCISCO & FOOTBALL RELATIONSHIPS

ADDITIONAL RELEVANT EXPERIENCE

DEVELOPED & EXECUTED SPONSORSHIP ACTIVATION | 7 VIP HOSPITALITY EVENTS | MALCOLM GLADWELL ENGAGEMENT | ENVIRONMENTAL DESIGN BRINGING BRAND SPONSORSHIPS TO LIFECiti's Sochi Experience in Support of Team USA


SECURED CUSTOMIZED SPONSORSHIP PLATFORM | TURNKEY PRODUCTION | SIGNATURE FAN FESTIVALDRIVING BRAND AWARENESS THROUGH PARTNERSHIPSChampionship Drive


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VIP HOSPITALITY FOR 1,000+ GUESTS | EXPERIENTIAL DESIGN | PARTNER INTEGRATIONENGAGING KEY STAKEHOLDERS THROUGH VIP EXPERIENCES Trophy Lounge


INTEGRATED CAMPAIGN | SIGNATURE EVENT SERIES | 5,000 FANS PER YEAR | ACTIVATED SPONSORSHIPS FOR TOYOTA, OLAY, IKEA, AND P&GBRINGING BRANDS TO LIFE VIA INTEGRATED, IMMERSIVE EXPERIENCESO, The Oprah Magazine - O You!


FIFTEEN-YEAR RELATIONSHIP | FAN FESTIVALS | DRIVING TICKET SALES | TURNKEY PRODUCTION | 30+ ACTIVATIONS BRINGING A BRAND TO PASSIONATE CONSUMERSWWE - WrestleMania Fan Axxess


AROUND TOWN ACTIVATIONS | DRIVING SOCIAL CONTENT & TUNE-IN | CONSUMER & FAN ENGAGEMENTDRIVING BUZZ, AWARENESS & EXCITEMENT AROUND TOWN New York Rangers Letters & Shield Activations


MULTI-YEAR RELATIONSHIP | FASTEST GROWING PARTICIPATORY EVENT IN THE U.S. | $25 MM+ RAISED IN 2015BUILDING STRATEGIC BUSINESS PLANS AND PLATFORMSCycle for Survival


2015 FINALIST AS SPORTS BUSINESS JOURNAL’S

‘BEST IN SPORTS EVENTS & EXPERIENTIAL’ AGENCIES, AND HAVE

BEEN RECOGNIZED THREE OF THE PAST FOUR YEARS

© LeadDog Marketing GroupNew York City

Thank You!Rob Drury

[email protected]

mailto:[email protected]

mailto:[email protected]

leaddog super bowl capabilities v5 (3)

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