+

Anne Haley: Leader Toolkit

Spring 2013

+Leadership Toolkit

  Interest & Skills Inventory

  Personal SWOT Analysis

  Industry Situation Analysis

  Personal Mission & Vision Statement

  Core Values

  Value & Brand Statements

  Career Objectives

  Additional Skills Needed for Objectives

  Leadership Style

  Meyers-Briggs (MBTI) Test

  Leader Journey Map

  Leader Action Plan

+Interest & Skills Inventory

 Quick learner

 Empathetic

 Hard working

 Disciplined

 Friendly

 Persistent

 Focused

 Positive Mindset

+Personal SWOT Analysis: Strengths & Weaknesses

STRENGTHS

  Passionate, Hard working, Friendly, Strong work experience and ethic, Self Disciplined, Creative

WEAKNESSES:

  Quiet, Perfectionist, Harsh self-judgment, Easily bored with the same routine, Lack of technology skills

+Personal SWOT Analysis: Threats & Opportunities

THREATS:

  Negative trends in the industry, Lack of hiring opportunities, Competitor’s with superior skills, Average current network/connections

OPPORTUNITIES

  Become more outgoing and extrovert, Build personal network, Capitalize on “behind the scenes” work and behavior

+Industry Situation Analysis

  A) The fashion industry has been around for hundreds of years and throughout that time, has adapted and morphed with each generation. Currently, I think the industry is growing, but not at the speed it was growing at years prior due in large part because of the rapid customer demand for fast fashion and the “plateau” of expressing work through the same marketing/presentation platforms. The industry’s numbers do continue to grow though as clothing is a necessity for life and it’s functions in society.

  B) There is really no “typical” customer or demographic for the fashion industry. Since the industry encompasses so many smaller fields (retail, textile, events, etc), almost everyone in society is considered a customer and therefore there really isn’t a way to generalize or pinpoint who exactly is considered our “customer.”

+Industry Situation Analysis

  C) One challenge that faces the industry is that so much of the U.S.’s industry is centralized in one city (New York City), which not only presents a space issue, but also decreases the number of opportunities available in the industry for up and coming professionals. An opportunity that counteracts the above situation would be to expand the industry westward into Chicago and build up Los Angeles’ current activities through events and garment production companies

  D) In order to succeed in the industry, I think it’s important that I continue to be as educated as possible about the past and current “happenings” in the industry, so that I can use past successes and failures and apply them to future ideas and plans. In addition, I need to be extremely organized and proactive in situations to avoid conflict and problems later on down the road.

INDUSTRY KNOWLEDGE: Fashion, Marketing, PR, Retial

+Personal Mission & Vision Statement

MISSION:

  To combine my passion, dedication, and hard work into finding happiness in all aspects of life from my work within the industry to living a fulfilled life.

VISION:

  To continue finding and embracing happiness and self-harmony in myself and others through motivation and hard work

+Individual Core Values

I don’t see many similarities between the core values of the fashion industry and my own personal core values, however I don’t see how the two should be very similar either. The Fashion Industry, like any other business, has been built on the idea of selling products and making money and while creativity and innovation is always at the forefront of marketing and creating a new product, many times to meet the rapid demand of clients, unethical methods of production are used.

While we might not have many similar values, I think that it’s the individual core values of each of the professionals in the industry and the way they apply them to their line of work that ultimately continues to make the fashion industry evolve and move in a positive direction of where they help others and meet customer demands. One value we do have in common, however, is the amount of hard work and consistent persistence that is put towards every line of work and project. In the industry, it’s fast moving and plans can change in a split second, and by being adaptable and hard working, problems find solutions and situations become learning scenarios for the future.

+Value & Brand Statements

  A) I create value by continuing to work hard, put forth 100% effort in everything I do, and showing an unparallel passion for learning, working, and bettering the fashion industry.

  B) I am Anne Haley, a twenty-something event producer who wants to help push the fashion and event industry into the next generation by offering innovative and creative platforms to events or photo shoots I work on.

  C) An organization can expect that I will be dedicated every day to the work I am given and will put all my effort and creativity into helping the group continue to grow.

  D) I have had some great opportunities and experiences in the industry over the past four years that includes work in three different markets and working/producing over 100 fashion shows. While these opportunities have offered great lessons about the industry and my future career path, I also think that my willingness to work hard everyday and my optimism will come in handy especially when the industry faces stressful and hard situations on a daily basis.

+Career Objectives: Short-Term & Long-Term

  Short-term: It’s my current goal to become a recognized event producer in Chicago by working with a current, local industry professional on her work both in the city. It is through this work that I want to begin revamping Chicago Fashion Focus, Chicago’s Fashion Week and show the industry that Chicago is full of possibilities and opportunities for industry growth. Through my work with the CFDA and IMG in New York and Miami as a freelance venue production assistant, I hope to continue networking, gaining connections, and working within the industry to not only better the chances of outside support of Chicago Fashion Week, but also continue to help and learn through the industry leading events.

  Long-term: In the long term, I hope that my work pays off and by 2018, Chicago is picked up by IMG World, the primary organizers and producers of New York, Miami, Toronto, Berlin, and Australia’s Fashion Week. In addition, by the time I’m 28, I hope to have built up LA Fashion Week as well to further allow the fashion industry in the United States to grow and become a primary outlet for fashion and garment production.

+Additional Skills Needed to Achieve S & L Goals

  Credentials/experiences needed? What else needs to be considered? In order to achieve my short-term and long-term goals, I will need to continue embracing every opportunity that comes my way to be involved with an event whether it’s in Chicago or in another state. One thing I’ve learned the past few years is that it doesn’t matter how many events or shows that you’ve done, there’s always the possibility of learning something new.

  Education/credentials? I won’t need any more education or certificates to achieve this goal; I really just need to develop my network and continue working in the fashion and event industries.

  New Skills/experience desired? Preferably over the next few months I would continue working on freelance projects with a local event producer and help produce this year’s “Fashion Focus” Fashion Week in October. Ultimately, these skills will allow me to learn the “ropes” of the local industry and eventually revamp Chicago’s Fashion Week.

+Leadership Style

  My leadership style definitely changes in regards to the situation (situational). When I’m working in the fashion industry on fashion shows or events, I tend to be more authoritarian/democratic due largely to the structure of the events. In fashion, everything needs to be completed fast and almost perfect and if it’s not done in that manner, there are major consequences. I find myself respecting that rule or way of working too when I’m not the leader by being an active listener and proactive member of the group (both good traits to have when a leader as well). When I’m working on group projects, like for example my Entrepreneurship business venture project, I tend to act more laissez-faire and democratic, even though it was my original business pitch that got selected. In that situation, I thought it was more important that WE as a group refine the original business venture idea and make it successful through all of OUR work especially when the project is a collaboration and is only successful when everyone offers input and feedback.

+Meyers-Briggs (MBTI) – ENFJ

 The second time I completed the Meyers-Briggs test, I received scores as: Judging (67%), Feeling (44%), iNtuitive (38%), Extravert (11%).

 Since I believe that I’m a situational leader, I think my scores for personality represent my beliefs by saying that I moderately prefer following my intuitions and feelings over using my sense and thoughts to act on my decisions. In addition, my highest score in Judging can be seen through the way I choose to create plans in situations and act on them accordingly; I use my past experiences to help me make decisions and I apply them to my plans and situations.

+ Leader Journey Map

Born: March 3, 1991

Adolescent & Elementary

Student Council Treasurer, Safety Patrol Captain, Represented local

swim team at Indianapolis invitational

Teen & High School

Dare Lock-in Leader, Middle School Decision Making and Leadership

Teacher

College and Post Grad

Lead backstage dresser, CFDA Venue Production Assistant at FW,

Current Manifest: Launch Fashion Show Director, Visual Merchandiser

producer at work

+Leader: Action Plan

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