leaders as collaborators and communicators in the 21 st century wdt student leadership wednesday...

Leaders as Leaders as Collaborators and Collaborators and Communicators in Communicators in the 21the 21stst Century Century

WDT Student LeadershipWDT Student LeadershipWednesday August 31, 2011Wednesday August 31, 2011

WDT CampusWDT Campus

Contact InformationContact Information

[email protected]@k12.sd.us us

www.rcas.orgwww.rcas.org

The Three C’s of The Three C’s of Community BuildingCommunity Building

CConfrontonfront the Brutal Facts the Brutal Facts

CCommunicationommunication (Effective)(Effective)

CCollaborationollaboration

Leaders as Leaders as CommunicatorsCommunicators

““The void created by the The void created by the failure to communicate failure to communicate

is soon filled with is soon filled with poison, drivel, and poison, drivel, and misinterpretation.”misinterpretation.”

C. Northcote ParkinsonC. Northcote Parkinson


““The ability to The ability to communicate clearly communicate clearly

and persuasively about and persuasively about what issues are and how what issues are and how they must be handled is they must be handled is

essential”essential”

TribesTribes

The School Teacher The School Teacher ExperimentExperiment

pg 67pg 67

TribesTribes

Why should you lead?Why should you lead?

-For the first time ever, everyone in a -For the first time ever, everyone in a organization—not just the boss—is organization—not just the boss—is expected to leadexpected to lead

-The very structure today means that -The very structure today means that it is easier than ever to change thingsit is easier than ever to change things

-Society is rewarding organizations -Society is rewarding organizations and individuals who change thingsand individuals who change things

TribesTribes

Why should you lead?Why should you lead?

-Its engaging, thrilling, profitable and fun-Its engaging, thrilling, profitable and fun

-there is a tribe just waiting for you to -there is a tribe just waiting for you to connect them and lead themconnect them and lead them

The New RuleThe New Rule: If you want to grow, you : If you want to grow, you need to find others who are willing to need to find others who are willing to join you or believe in you or donate to join you or believe in you or donate to you or support youyou or support you

TribesTribes

TribeTribe-any group of people, large or -any group of people, large or small, who are connected to one another, small, who are connected to one another, a leader, and an idea (shared interest a leader, and an idea (shared interest and a way to communicate)and a way to communicate)

Humans have always joined Tribes:Humans have always joined Tribes:

religiousreligious

ethnicethnic

politicalpolitical

musical (Dead-heads)musical (Dead-heads)

TribesTribes

People want connection and growth People want connection and growth and something new-they want changeand something new-they want change

We can’t help itWe can’t help it

We need to belongWe need to belong

It is the most powerful survival It is the most powerful survival mechanismmechanism

To contributeTo contribute

To take from a groupTo take from a group

TribesTribes

So you want to lead and start a Tribe?So you want to lead and start a Tribe?

-Develop a passionate goal and a desire -Develop a passionate goal and a desire to changeto change

-Provide the tools-Provide the tools

-Allow it to grow and get new members-Allow it to grow and get new members

Most leaders focus on the 3Most leaders focus on the 3rdrd tactic-It is tactic-It is actually the 1actually the 1stst two that lead to more two that lead to more impactimpact

TribesTribes

The 21The 21stst Century (Internet) has Century (Internet) has eliminated the barriers of:eliminated the barriers of:

geographygeography

costcost

timetime

This has helped existing tribes and This has helped existing tribes and enabled new tribes to be bornenabled new tribes to be born

TribesTribes

Keys to a Micro-movementKeys to a Micro-movement::

-A narrative that tells a story about -A narrative that tells a story about who we are and the future we are who we are and the future we are buildingbuilding

-A connection between and among the -A connection between and among the leader and a tribeleader and a tribe

-Something to do-the fewer, the better-Something to do-the fewer, the better

**People that often fail-they only **People that often fail-they only do #3do #3

TribesTribes

Two things you need to know:Two things you need to know:

-individuals have more power than -individuals have more power than ever before in historyever before in history

The only thing holding you baqck: The only thing holding you baqck: lack of Faithlack of Faith

TribesTribes

The Elements of The Elements of Leadership pg 126Leadership pg 126


Listen Up: Social Media Makes it Listen Up: Social Media Makes it EasyEasy

Conversations are being held on the Conversations are being held on the web with or without leaders’ web with or without leaders’

knowledge. In many communities, knowledge. In many communities, listening to our tribe has never been listening to our tribe has never been

easier. Social Media channels easier. Social Media channels provide a valuable assets to a leader provide a valuable assets to a leader trying to understand tribal values.trying to understand tribal values.


Online Chatter can beOnline Chatter can be::–DishearteningDisheartening–Include second guessingInclude second guessing–Lack ContextLack Context


But also canBut also can::–Give insightGive insight–Provide an early warningProvide an early warning–Identify knowledge gapsIdentify knowledge gaps–Identify pathways to stronger Identify pathways to stronger community connectionscommunity connections


The GOOD NewsThe GOOD News::

Many leaders who both listen and Many leaders who both listen and participate in social media say participate in social media say

that online interactions are that online interactions are overwhelmingly positive. People overwhelmingly positive. People exchange information and send exchange information and send

thanks for getting news in a thanks for getting news in a timely manner.timely manner.


10 Reasons You Should Pay 10 Reasons You Should Pay Attention to Social MediaAttention to Social Media

It’s a new way to build It’s a new way to build relationshipsrelationships

It’s no longer about you It’s no longer about you anyway. It’s about your tribeanyway. It’s about your tribe



People are already talking People are already talking about youabout you

Your reputation is at stakeYour reputation is at stake



The response most likely will The response most likely will be positivebe positive

You don’t have to do it all at You don’t have to do it all at onceonce



Social media gives you the Social media gives you the chance to stay ahead of the chance to stay ahead of the curvecurve

It’s not going awayIt’s not going away


10 Reasons You Should Pay Attention 10 Reasons You Should Pay Attention to Social Mediato Social Media

Social media helps you build a Social media helps you build a tribe and a sense of tribe and a sense of ownership among your ownership among your stakeholdersstakeholders

It takes a whole tribe to create It takes a whole tribe to create the desired changethe desired change


RSS Feed-Google ReaderRSS Feed-Google ReaderHave trouble keeping up with the sites you visit? Have trouble keeping up with the sites you visit?

Read them in one place--keeping up with your Read them in one place--keeping up with your favorite websites is easy favorite websites is easy

Stay up to date--Stay up to date--check your favorite news sites and check your favorite news sites and blogsblogs

Share with your colleagues--Share with your colleagues--easily share easily share interesting itemsinteresting items

Use it anywhere—Use it anywhere—it is totally free and works in most it is totally free and works in most modern browsers, without any software to install. modern browsers, without any software to install.

http://www.google.comhttp://www.google.com


““Blogging is just one more tool for Blogging is just one more tool for communication-oriented leaders. communication-oriented leaders.

The more avenues you can The more avenues you can provide to educate and inform provide to educate and inform the tribe about the important the tribe about the important issues the better chance we issues the better chance we

have of sustaining and have of sustaining and improving our relationships.’improving our relationships.’


Advantages to BloggingAdvantages to Blogging::– You control the messageYou control the message– You can respond to traditional mediaYou can respond to traditional media– The message is asynchronousThe message is asynchronous– They increase coverage in traditional They increase coverage in traditional

mediamedia– They build a sense of communityThey build a sense of community



Ways to Use BlogsWays to Use Blogs::– Spread the NewsSpread the News– Communicate during an emergencyCommunicate during an emergency– Monitor progress of ongoing eventsMonitor progress of ongoing events– Being an activistBeing an activist– Marketing & PRMarketing & PR– Letting people know about youLetting people know about you– Educating the communityEducating the community


Linked InLinked InLinkedIn, like Facebook, is a networking site. LinkedIn, like Facebook, is a networking site. However, unlike Facebook, LinkedIn is However, unlike Facebook, LinkedIn is specifically a professional networking site that specifically a professional networking site that connects people from 170 industries in 200 connects people from 170 industries in 200 countries, worldwide. Founded in May 2003, countries, worldwide. Founded in May 2003, LinkedIn now has over 50 million members! Its LinkedIn now has over 50 million members! Its mission, according to the LinkedIn website, is mission, according to the LinkedIn website, is “to connect the world’s professionals to make “to connect the world’s professionals to make them more productive and successful,” and to them more productive and successful,” and to create fast and easy access to both insight and create fast and easy access to both insight and resources that professionals can trust. resources that professionals can trust.


TwitterTwitter

Twitter is part of the Internet’s many social Twitter is part of the Internet’s many social networking outlets. In 2009, Nielsen Inc. ranked networking outlets. In 2009, Nielsen Inc. ranked Twitter as the fastest growing site in the web’s Twitter as the fastest growing site in the web’s

member community category.member community category.

Twitter differs from other Web-based Twitter differs from other Web-based communications in two ways. These’s a limit of 140 communications in two ways. These’s a limit of 140 characters per message or “tweet.” Tweets may be characters per message or “tweet.” Tweets may be accessed by visiting a Twitter page or by creating accessed by visiting a Twitter page or by creating

your own Twitter page and “following” others, your own Twitter page and “following” others, getting notices of tweets by persons of your choice.getting notices of tweets by persons of your choice.


Here are some tips on making your tweets Here are some tips on making your tweets something valuable to followers:something valuable to followers:

• Beat the 140 character limit by linking to • Beat the 140 character limit by linking to a web page with more information.a web page with more information.• Add your Twitter address to your e-mail • Add your Twitter address to your e-mail signature and school district letterhead.signature and school district letterhead.• When you issue news releases or parent • When you issue news releases or parent letters, tweet with a link to your website.letters, tweet with a link to your website.• When news media outlets print or air a • When news media outlets print or air a positive story about your district, tweet it, positive story about your district, tweet it, with a link to the story.with a link to the story.


Here are some tips on making your tweets Here are some tips on making your tweets something valuable to followers: something valuable to followers:

• Limit the personal stuff unless you know Limit the personal stuff unless you know followers care where you go or who you meet.followers care where you go or who you meet.

• Do it daily. People value online resources they Do it daily. People value online resources they care about care about and and that are regularly updated.that are regularly updated.

• Focus on what’s ahead with tweets about Focus on what’s ahead with tweets about upcoming events.upcoming events.

• Check your followers occasionally. Some Check your followers occasionally. Some Twitter users follow hoping you will follow Twitter users follow hoping you will follow back. Block them so you can focus on those back. Block them so you can focus on those followers who really matter.followers who really matter.


Podcasts-Multimedia Publishing Podcasts-Multimedia Publishing for the masses!!for the masses!!

One thing is certain-there is an One thing is certain-there is an explosion in the last few years of explosion in the last few years of

multimedia publishing on the web.multimedia publishing on the web.



The most successful and The most successful and dynamic leaders in any dynamic leaders in any

field have one major field have one major attribute in common: they attribute in common: they

effectively use ever effectively use ever platform available to platform available to

communicate.communicate.

TribesTribes

The Choice:The Choice:

-Choose to lead or not-Choose to lead or not

-Choose to have faith or not-Choose to have faith or not

-Choose to contribute to a tribe or -Choose to contribute to a tribe or notnot

leaders as collaborators and communicators in the 21 st century wdt student leadership wednesday...

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