leaders of fashion unit 3. fashion designers produce new and different styles because needs and...
TRANSCRIPT
![Page 1: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/1.jpg)
Leaders of FashionUnit 3
![Page 2: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/2.jpg)
Fashion designers produce new and different styles because needs and wants of consumers change
![Page 3: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/3.jpg)
•Designers are everywhere and they design everything – fashions, furnishings housewares
• Ex. Ralph Lauren paint Liz Claiborne sheets
![Page 4: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/4.jpg)
•Designers must be able to produce a design at a profit.
1.Consider the availability and cost of materials.
2.Consider the image of the designer’s firm.
3.Consider production and labor costs.
![Page 5: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/5.jpg)
•TYPES OF DESIGNERS
• High Fashion designer
• Stylist designer
• Freelance Artist designer
https://youtu.be/fql9Horoffo
![Page 9: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/9.jpg)
Freelance Artist designer- sells his/her sketches
to manufacturers. They may be original sketchers
or adaptations.
Stylist designer – uses his/her talent to adapt or
change the successful designs of others, usually at
lower prices than the originals.
![Page 10: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/10.jpg)
•WHERE DOES THE DESIGNER GET IDEAS AND INSPIRATIONS FOR NEW FASHIONS?
1.Television and film2.Art shows3.World happenings4.Theatre
5.Music
6.Dance
7.World travels8.Past fashions
![Page 11: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/11.jpg)
![Page 12: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/12.jpg)
TYPES OF MANUFACTURERS
1.Better market
2.Moderate – priced market
3.Budget market
![Page 13: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/13.jpg)
Better Market Manufacturer
produce innovative high-fashion apparel.
![Page 14: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/14.jpg)
Moderate-Priced Market Manufacturer
sometimes produces originals but usually
produces adaptations of styles that have survived
the introduction stage and are in the rise stage of
fashion cycle
![Page 15: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/15.jpg)
Budget-Market Manufacturer
makes no attempt to offer new or unusual styles.
They mass produce adaptations of styles already
accepted.
![Page 16: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/16.jpg)
Manufacturers are committed to
producing several new lines a year
![Page 17: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/17.jpg)
Line –
an assortment of new designs offered by
manufacturers to their customers, usually on a
seasonal basis.
![Page 18: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/18.jpg)
Manufacturers hope their designs will prove to be
“hot”! When such designs are reordered
frequently, they are known as FORDS in the
industry.
FORDS – styles that are widely copied
at a variety of price lines
![Page 19: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/19.jpg)
TYPES OF RETAILERS
1.Fashion Leaders
2.Traditional Retailers
3.Mass Merchants
![Page 20: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/20.jpg)
•FASHION LEADERS – sell newly introduced styles
in limited quantities that are usually expensive.
• Ex. Bonwitt Teller, Bergdof Goodman,
I. Magnin & Co.
![Page 21: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/21.jpg)
Traditional Retailers – sell fashions that are in late
rise or early culmination stage that are widely
produced and offered at moderate prices.
• Ex. Macys
![Page 22: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/22.jpg)
THEORIES OF FASHION ADOPTION
• Downward Flow Theory
• Horizontal Flow Theory
• Upward Flow Theory
![Page 23: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/23.jpg)
1.Downward Flow Theory (trickle-down theory) –
maintains that to be identified as a true fashion, a
style must first be adopted by the people at the top
of society then gradually accepted at lower social
levels.
•Upper class will reject fashion once it has
flowed to a lower social level.
![Page 24: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/24.jpg)
![Page 25: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/25.jpg)
•Horizontal Flow Theory (mass market theory) –
maintains that fashions move horizontally between
groups on a similar social levels rather than
vertically from one level to another.
•TV and ads expose new styles to the fashion
leaders of all social groups at approximately the
same time.
![Page 26: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/26.jpg)
![Page 27: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/27.jpg)
![Page 28: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/28.jpg)
![Page 29: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/29.jpg)
![Page 30: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/30.jpg)
![Page 31: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/31.jpg)
![Page 32: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/32.jpg)
Merchants must watch their own
customers (rather than the very wealthy)
looking for fashion innovators and
fashion influentials to determine where
fashions are headed.
![Page 33: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/33.jpg)
•Fashion Innovator – a person
first to try out a new style.
Fashion Influential – a person whose
advice is sought by associates.
![Page 34: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/34.jpg)
Upward Flow Theory
maintains that the young particularly those of low
income families are quicker than any other social
group to create or adopt new and different
fashions; then it moves upward into higher-
income groups.
![Page 35: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/35.jpg)
![Page 36: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/36.jpg)
• 1950’s young people discovered Army/ Navy surplus stores
• 1960’s Hell’s Angels introduced the fashion world to black leather
• 1970’s Peasant look from teenagers
•
![Page 37: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/37.jpg)
•1990’s TOMMY HILFIGER
Young people can exert considerable
influence on fashion styling
• 1980’s worn denim, metal,
leather, bangles from rock
and roll youth.
![Page 38: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/38.jpg)
1.Royalty
2.The Rich
3.The Famous
4.Athletes
The fashion statements made by fashion leaders
are copied by the public.
![Page 39: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/39.jpg)
![Page 40: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/40.jpg)
![Page 41: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/41.jpg)
![Page 42: Leaders of Fashion Unit 3. Fashion designers produce new and different styles because needs and wants of consumers change](https://reader035.vdocument.in/reader035/viewer/2022070403/56649f305503460f94c4b841/html5/thumbnails/42.jpg)