leadership 2010
DESCRIPTION
Pär Lagers presentation from our Leadershio seminar i Gothenburg september 28thTRANSCRIPT
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Vilket företag?
5,5 miljarder dollar i omsättning Q3 2009
Intäkterna ökade med 28%
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Motsatsen kan också vara
SANN
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Upplevd tid
Möjliga val
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The Me, Me, Me Generation
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3, 8 miljoner (3,0)
42% 25-44 år
13-17 år & 54-61 år ökar mest
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• STORYTELLING• INVENTORS• EARNED MEDIA• PARTICIPATION – HELP ME TO EXPRESS MYSELF!• SUSTAINABLE – MAKING A MEANING• TRANSPARENCY•VIDEO – MOVING IMAGES• LIVE• GAMES / MOBILE
+ Organization
Trends from Cannes +
PLANNING
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MARKETS TO WATCH FOR
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Det kommunikativa ledarskapet
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MÅL
50%
15%
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Enklare arbete
- 300%
Normal svårighetsgrad
- 1200%
Kreativt arbete
- Ej mätbart
Same same, but different
Franklin Covey – from Journal of Applaied Psychology
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1. Tänk på en bra ledare som ni haft– Var han/hon bra på kommunikation?– Hur kommunicerade hon/han?– Vad kan vi lära oss?
Tillsammans
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1. Internkommunikation2. Externkommunikation
Det kommunikativa ledarskapet
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1. Kommunicera med medarbetare:– Lyssna– Förklara– Motivera– Inspirera – få med – släpp lös energi– Ge och ta feedback
2. Levandegöra värderingar3. Målgrupp - planning4. Välja rätt kanaler/forum: breda möten,
personligt möte, mail, telefon, intranät, post etc
5. Dialog
Internkommunikation – Kärnan
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Ringa SMS
MMS
Blog
????????
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”Sluta flyga flygplan”
”Börja flyga passagerare”
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1. Företräda organisationen: ”live”– Kunder– Samarbetspartners– Ledning– Ägare– Potentiella medarbetare
2. Hantera kriser3. Möta massmedia4. Dialog
Externkommunikation
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Old Spice
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Motsatsen kan också vara
SANN
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Insight + Integrated + Digital + Storytelling
=
(Irl) (Logics)
Innovation Marketing
(TrueMeaning)
(Life)
WinWin Marketing
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Canon
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