IMPACT

This intensive program uses a mix of interactive lectures, case studies, simulations, self-assessments, group discussions, and faculty and peer dialogue not only to expose you to the core concepts of business, but empower you to apply the learning back at home.

SESSION TOPICS

Of the six program sessions, topics may include:

• Essentials of Finance

• Strategic Management

• The Relationship between Finance and Strategy

• Managerial Accounting

• Managing Across Boundaries

• Market Segmenting and Positioning

CP-BBA-1013

PROGRAM OVERVIEW

Whether you have shifted to a new role or are a specialist who has taken on greater responsibility in your current position, many managers their lack of formal management training a challenge. To make successful business decisions managers need more than experience, specialty expertise or intuition. Led by Wharton faculty, this new program will introduce you to essential business concepts, including the fundamentals of marketing, strategy, negotiations and leadership, and provide the skills, vocabulary and you need to succeed. This six-day program will give you insight into:

• Leadership and decision making

• Managing people and talent

• Managing across boundaries and borders

• Building and sustaining competitive advantage

• Branding, marketing, and advertising strategies and impact

• Creating shareholder value

This experiential program attracts a diverse pool of participants from all continents. In the company of high-performing peers, you will learn what it means to be an e ective leader in today’s global economy.

EXPERIENCE

Advancing Business Acumen will deepen your knowledge of a variety of essential business concepts and improve your ability to communicate e ectively with colleagues and senior leaders. You will also better your ability to make cross-functional decisions that you, your team, and your organization.

WHO SHOULD ATTEND

Participants of Advancing Business Acumen may include:

• Functional managers with little or no formal business training

• Managers of family-run businesses

• Entrepreneurs who need to extend their core business knowledge

• Potential MBA candidates

Advancing Business Acumen

www.execed.wharton.upenn.edu • +1.800.255.3932 (U.S. or Canada) • +1.215.898.1776 (worldwide) • execed@wharton.upenn.edu

FOR INFORMATION AND APPLICATION

LEADERSHIP DEVELOPMENT

(55) 9172 2180 (01 800) 288 0723informacion@seminarium.com.mx

www.seminarium.com.mx

CP-BBA-1013

FACULTY

John Hershey Faculty Director

Anheuser-Busch Professor of Management Science, Professor of Operations and Information Management, Professor of Health Care Managment, The Wharton School

The recipient of the Society for Medical Decision Making’s Distinguished Lifetime Service Award, Jack’s research centers on normative and behavioral aspects of decision making, with special emphasis on health care and insurance decision-making, and operations research applications to the service sector. He has consulted with public and private clients including Merck, IBM, Wyeth, Johnson & Johnson, and the U.S. Senate Committee on Labor and Human Resources.

Mario MoussaLearning Director

Senior Fellow, Wharton Executive Education, The Wharton School; President, Moussa Consulting

An advisor to senior leaders on strategy and competitiveness, and an expert in large-scale organizational initiatives, collaboration and negotiation, Mario has led projects for United Health Group, Bristol-Myers Squibb, and PNC Bank. Mario frequently speaks at conferences for clients such as Cigna, Disney, and Morgan Stanley, and has held visiting appointments at the Medical University of South Carolina. He is the co-author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas.

ADDITIONAL FACULTY

Nicolaj SiggelkowDavid M. Knott Professor, Professor of Management; Chairperson, Wharton Management Department, The Wharton School

Michael RobertsProfessor of Finance, The Wharton School

Christopher IttnerErnst & Young Professor of Accounting, The Wharton School

Peter CappelliGeorge W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Jeff KleinDirector, Graduate Leadership Program; Director, Wharton Leadership Ventures, The Wharton School

Jagmohan RajuJoseph J. Aresty Professor, Professor of Marketing; Chairperson, Marketing Department, The Wharton School

Kathy Pearson Senior Fellow, Leonard Davis Institute of Health Economics, University of Pennsylvania; President, Enterprise Learning Solutions

www.execed.wharton.upenn.edu • +1.800.255.3932 (U.S. or Canada) • +1.215.898.1776 (worldwide) • execed@wharton.upenn.edu

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