leadership, ethics & social media social media presentation 2.pdf · leadership, ethics &...
TRANSCRIPT
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Leadership, Ethics& Social Media
S O C I A L M E D I A A N D Y O U R B R A N D
C C H M A R K E T I N G | 1
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About CCH Marketing
CCH Marketing is a full-service
agency located in Orlando.
Since 2007, we have differentiated
ourselves by applying a strategy-first
approach in all that we do.
RECENT ACCOLADES
TOP SOCIAL MEDIA FIRM
2012-2018, Orlando Business Journal
SILVER ANVIL WINNER
2017, Crisis Communications Public Relations Society of America
PRESTIGE AWARDS
2017, Issues Management Crisis Communications Public Relations Society of America. Tampa
IMAGE AWARD
2019, Digital Tools of Public Relations Online Audience Engagement, FPRA
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C C H M A R K E T I N G | 3
Giselle Rodriguez, MBA
DIGITAL STRATEGIST
& ANALYST
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Social Media Platforms
C C H M A R K E T I N G | 4
L I N K E D I N
Designed for professional use, both for
individual and organizations.
F A C E B O O K
Geared toward personal but can also
overlap with professional use. Widely
used by individuals and organizations.
I N S TA G R A M
Primarily seen as personal platform.
However, it is widely used by organizations.
T W I T T E R
A microblogging and social networking platform.
Often used for professional purposes by both
individuals and organizations.
P I N T E R E S T
Primarily personal use. Can be used by
organizations.
Y O U T U B E
Typically used by organizations and influencers.
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Social Media as an Employee
C C H M A R K E T I N G | 5
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Social Media as an Employee
C C H M A R K E T I N G | 6
Organization’s
social media policy
Give consideration
to listing your
employer
Ensure privacy
settings
• Know your likes,
groups, etc.
• Know your network
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Background Check
C C H M A R K E T I N G | 7
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Is your online presence on PAR?
C C H M A R K E T I N G | 8
Google yourself
Always do an incognito search
Ensure resultsare on PAR
Positive / Accurate / Relevant
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Looking for a job?BEWARE…
3 OUT OF 4
hiring managers and recruiters check
candidates’ social profiles, even if they are
not provided.
C C H M A R K E T I N G | 9SOURCE: www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought
1 IN 3
employers rejected candidates based on
something they found in social profiles.
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Blurred Lines
C C H M A R K E T I N G | 1 0
Separate personal from professional
Use an appropriate profile picture
Know your privacy settings
See what is public
Controversial topics
Religious and political
views
Personal information
ON PROFESSIONAL
ACCOUNTS,
DON’T POST
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92%of companies use social media for recruiting
C C H M A R K E T I N G | 1 1SOURCE: www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought
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Appropriate
Business updates
Sharing news about your
industry
Current events articles
Upcoming conferences,
webinars, or other events
Inappropriate
Complaints about your
boss or work
Information and stories
about patients
Photos of you partying
Relationship or personal
issues
Vulgar and violent language
C C H M A R K E T I N G | 1 2
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Facebook Clean Up
C C H M A R K E T I N G | 1 3
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FA C E B O O K C L E A N U P
Viewing Your Profile as Public
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3 step privacy check3 Step Privacy Check
FA C E B O O K C L E A N U P
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Facebook Clean Up
Privacy Basics Learning Center
FA C E B O O K C L E A N U P
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Thank You