leadership in the social age - mra
DESCRIPTION
Slides from presentation given by Steve Boese at the MRA Human Resources Event in Milwaukee on May 18, 2011TRANSCRIPT
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Hitting the Curve BallLeadership in the Social Age
2011 MRA HR ConferenceMay 18, 2011
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Steve BoeseHR Technology GuyHost of the HR Happy Hour ShowWriter on Fistful of TalentBarbecue Enthusiast
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In some ways, you’ve come to a fork in the road – the direction you choose says much about your organization, it’s culture,
and your leadership styles
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I can see youin there
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It can be scary out there
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$%&#%
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Uh-oh…
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Many leaders and execs won’t see the point. They’ve been trained to focus inward – staff meetings, emails, power lunches with the senior team.
But globalization, shifting demographics, the ‘real-time’ nature of news and information are changing how, where, and when organizations and leaders communicate.
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STEP 1:
Educate
Your staff (especially the Gen Y kids)
Your kids (you were young and hip once too)
Your experts (chances are you have some really smart,
savvy folks in-house, just have to look for them)
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STEP 2:
Find your voice
Everyone has power (customers, employees, fans)
Whatever you do, be real (or as real as you are comfortable
with)
People like people(your staff, customers, friends –
they want to hear from YOU, not some logo that sits on a shelf)
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STEP 3:
Engage
Where is the audience? (employees, candidates, customers)
What are we comfortable with? (it’s a culture thing)
What are we capable of?(don’t ask for feedback if you can’t
respond)
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STEP 4:
Refine
What’s been happening?(simple metrics first)
What are the outcomes? (awareness, fans, mentions,
comments, ideas, sales, fails)
Lather, Rinse, Repeat (what needs a tweak, what do
you need more or less of, share success and failure)
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PHASE 1:
Link to a Goal
Can be externally facingSales, market share, awareness,
candidates
Can be internally facingIdeas, cost savings, turnover
reduction, engagement
Choose a goal that you know you need to move the needle on, and
might be struggling with
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PHASE 2:
What drives attainment of the Goal?
Awareness (especially with target market)
Engagement (customer support or service)
Activity(hard measurable numbers for
revenue, or numbers of candidates)
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PHASE 3:
Assess how social and openness can help
Marketing goals(social networks, events, awareness)
Sales goals(better relationship-building in
target markets)
Internal goals(engage staff via internal networks,
blogs, chats, video, etc.)
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PHASE 4:
Develop Social Strategy
Involve staff, get buy-in (especially the Gen Y kids, and
the execs)
Don’t worry so much about ‘Getting it Right’
(expert status is still mostly self-described)
Be real (as real as you can be, when in
doubt, take a breath)
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PHASE 5:
Execute
You need to be ready to commit(nothing is more sad than a bunch of
unanswered questions in your LinkedIn group)
This takes more time that you think(both from a corporate and personal
perspective)
Patience is a virtue(why is no one reading my blog?)
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PHASE 6:
Evaluate and Refine
Compare metrics to baseline(trends more important than absolute
numbers initially)
Tweak based on metrics and sensibility
(don’t drown in data, or overthink it)
Learn from failures, build on successes
(you will likely have both)
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Let’s Review…
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STEP 1: Educate
STEP 2: Find Your Voice
STEP 3: Engage
STEP 4: Refine
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You can do it…
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Pick a jumping off point…
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Then jump…
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Steve Boese - @SteveBoesesteveboese@gmail.comwww.steveboese.squarespace.comwww.hrhappyhour.netwww.FistfulofTalent.com
Reach out and touch me….