leading chemical companies are adapting to change and innovating with mobile technology

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Transforming Chemical Companies with

SAP Enterprise Mobility Solutions October 2012

Stefan Guertzgen – Director Global Industry Marketing Chemicals

Karsten Hauschild – Solution Manager, SAP Labs


The information in this presentation is confidential and proprietary to SAP and may not be disclosed without

the permission of SAP. This presentation is not subject to your license agreement or any other service or

subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this

document or any related presentation, or to develop or release any functionality mentioned therein. This

document, or any related presentation and SAP's strategy and possible future developments, products and

or platforms directions and functionality are all subject to change and may be changed by SAP at any time

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if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results

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Legal disclaimer


Today’s Presenters

Stefan Guertzgen

Director Global Industry Marketing Chemicals, SAP

Karsten Hauschild

Solution Manager, SAP Labs


Key trends shaping the chemical industry

Energy and Raw

Materials Management

Price volatility

Cost pressures

Proximity to raw

material sources

New opportunities

and competitors

Consolidation,

mergers, and

acquisitions

IP management

Innovation and

Portfolio Management

Portfolio optimization

Alternative feedstock

Innovation networks

Globalization

Compliance and

Sustainability

Environmental

compliance

Global trade

compliance

Risk management

Chemical companies need to drive operational excellence, product

innovation and business network transformation


The resulting drivers

Infrastructure

Increase manufacturing

capacity and efficiency

Regionalize and distribute

production centers

Acquire existing

operations

Replace and upgrade

equipment

Prolong equipment life

Prevent asset failures

Increase security

Integrate new operations

/ workforces

Increase R&D

Increase EHS monitoring

Promote safety

Improve productivity

Transfer knowledge

Improve contractor

tracking and

management

Emergency response

training

Customer

Reduce production

shortfalls

Reduce shipping delays

Provide on-line access

and visibility to

production and shipping

Reduce costs to support

competitive pricing

Streamline and improve

trading, contracting and

payments

Workforce Management

Timely, reliable and

relevant analytics

Visibility to assets,

workforce, and supply

chain

Balance supply and

demand

Increase revenue and

ROA

Reduce cost of

production


Improve workforce safety and

productivity, optimize asset

performance and transform

production

Rapidly analyze asset and

service performance, customer

trends, financials and

regulatory exposure

Bring customers, suppliers and

partners closer to chemical

companies and improve

loyalty/collaboration

Successful chemical companies Harness the power of mobile solutions

Result Result Result

Shortened work cycles

Improved work quality

Reduced failures

Reduced safety incidents

Reduced risk of catastrophe

Faster response to markets

Improved ordering / shipping

Improved production

Improved 3P service /

productivity

Improved 3P permit

processing

Faster response to markets

Faster expansion / integration

Improved trading / margins

Reduced risk and associated

costs

Reduced regulatory fines

Field Workforce Customers & Partners Managers & Executives


Mobile apps for core business processes

Plant

Construction / installation

Operator rounds

Sampling, lab testing, QA

EHS / Fire & Safety Rounds

Plant maintenance

Inventory management

Spares and tools

Emergency response

Shipping

Supervision and scheduling

Distribution

Fleet maintenance

Shipping and transport

EHS

Commercial sales

Keep assets and production running

Suppliers Customer Distribution Chemical Processing Sales


Mobile apps for key roles

Customer

Account management

Order management

Contract management

Supply chain collaboration

Partner

Account management

Skills and certification mgmt.

Job assignments

Lodging assignment

Plant security permits/training

Permit-to-work

Safety checks / PRAS

Emergency notifications/alerts

Time, materials, expense reporting

Employee

Permit-to-work

Safety checks/PRAs

Emergency notifications/alerts

Training

Approvals

Performance management

Certification management

Administration/support

Emergency response

Transform the way of doing business

Social media based outreach Community-based workspaces Channel to the Channels


Mobile analytics apps

Customer

Spending

Pricing

Orders

Contracts

Material

Partner

Contract/revenue

performance

Assignments

Job performance

Employee

Asset criticality and risk

Production performance

Asset performance

Crew performance

Workforce utilization

Parts utilization

Work/project status

Workload balancing

Executive

Demand and Market prices

Contract performance

Operations performance

Maintenance performance

Equipment performance

Partner performance

Supplier performance

Financial performance

Compliance performance

Transform the way we make decisions


Mobile apps accelerate change and decision making

Launch new products faster

Maintenance & Production

Engineering & Construction

Sales & Marketing

Logistics & Admin

Connected

Disconnected

Real-Time

Bring new plants and

equipment on-line faster

Shorten collection cycles

Shorten approval and

permit- to-work times

Train and integrate new employees

and contractors faster

Integrate new customer,

partners, suppliers faster

Order and deliver parts faster

Respond instantly to changing market, demand, supply conditions

Get ahead of failures and

incidents

Real-time interaction with

customers, partners, traders

Adopt new regulatory

requirements faster

Managers & Executives

Shorten shutdowns/

restarts

Get ahead of production

changes and fluctuations

Price and trade faster Expand, regionalize and

acquire faster


Mobile solutions virtualize business…

connect to enterprise data

collaborate with partners

conduct business

Mobile enables you to anytime, anywhere

Analytics

Personal Productivity

& Safety

Partner Collaboration

Core Business Processes

Customer Engagement

Perform safety checks

Receive/respond to alerts

Submit requests (leave, etc.)

Manage approvals

Receive training

Manage accounts / contracts

Process orders / shipments

Order / manage samples

Coordinate shipping

Manage issues / problems

Collect and manage samples

Conduct operator rounds

Maintain equipment

Manage inventory / spares

Ship and deliver

Manage job assignments

Certify for plant access

Manage MRO inventory

Analyze performance

Submit time and billings


… and transform the traditional business into a fully

integrated value chain

Bank

Contract

Manufacturer

SAP for

CPG

Supplier

3rd Party Service Provider

Product Innovation

Distribution

Direct & Channel Sales

Chemicals

Manufacturing

Entire ecosystem connected in real-time and powered by mobile processes

Silos of information

torn down

Proactive &

predictive decisions

Customer

intimacy

360o view of

ecosystem

Mobile Interactions

Mobile Processes

Retail / Industry

Customers


Chemical companies have unique needs in the field

Rugged intrinsically safe devices

Built-in safety checks, steps, permits, approvals

Real-time workforce geo-fencing

Full off-line disconnected mobile capability

Geo-tagging, map-based location and routing

Real-time asset and workforce geospatial tracking

Interactive 3-D visualization

Long-cycle and complex maintenance

Volatile Environment

Distributed/Dynamic Assets & Workforce

Linear Assets

Large Complex Equipment

Linear asset inspections

Geo-tagging and location based services


LoB/Industry Apps Customer/Partner Apps Analytics Apps

SAP Store - Mobile Apps

SAP Mobile Platform

Support for All

Popular Devices

Instant

Mobilization

Full-Service

Platform

Backend agnostic

End-to-end solution from SAP

Employees Customers Partners

Presentation Frameworks

Application Services

Foundation Services

Afaria Managed Mobility

RDS

Consulting

3rd Party Solutions SAP DBs Sybase 365


Industry’s most complete portfolio of apps

And rapidly growing

SAP Work Manager by Syclo

SAP Rounds Manager by Syclo

SAP Multi Resource Scheduling

SAP EHS Safety Issue

SAP Work Manager by Syclo

SAP Inventory Manager by Syclo

SAP Rounds Manager by Syclo

SAP Multi Resource Scheduling


SAP Finance mobile apps SAP Human Resources mobile apps

SAP Inventory Manager by Syclo


SAP Transport Notification

SAP Transport Tendering

SAP CRM Sales

SAP Sales Order Notificaiton

SAP Customer and Contacts

SAP Customer Financial Fact Sheet

SAP ERP Order Status

SAP Customer Briefing

SAP BusinessObjects Explorer Mobile

SAP Procurement mobile apps

Maintenance & Operations

Engineering & Construction

Sales & Marketing

Logistics

Executives & Managers

SAP HANA

SAP Mobile Platform

Sybase 365 Messaging

SAP Workflow

SAP StreamWork for Mobile

SAP Strategy Management

SAP Business Objects Mobile BI


Empowering managers and executives SAP BusinessObjects Explorer / Mobile BI

Uses Cases

Predictive analyses versus outdate reactive reports

Generate and view intelligent analytics on the go

Access and view “big” data in real time

View partner, supplier and customer analyses

View plant, fleet and workforce performance

analyses

Business Value

Utilize trend and threshold analyses to reduce

failures and incidents

View contractor and partner performance

analyses to favorably renegotiate contracts

Leverage production analyses to identify

opportunities to improve product quality

Transform the way we make decisions

SAP’s industry leading mobile analytics platform for

executives, field workers and customers alike

Click to see customer

testimonial

SAP insights and references

Process Industry companies that use predictive and

preventive maintenance can improve asset productivity by

up to ~17%

uses mobility to provide

information to their leaders

Generate real-time data-intensive mobile analytics

powered by SAP HANA and SAP enterprise mobility

http://www.youtube.com/watch?v=V4TE8I2LWXY


Empowering field workforce SAP Work Manager by Syclo

Uses Cases

Enable the maintenance side of your business

Install and geo-tag equipment, including meters

View asset schematics, history, dependencies

Execute to guided workflows

Generate notifications and work orders

on-the-spot

Report worker’s status, progress and location

Business Value

Increase mine, plant and equipment performance

Improve workforce productivity and safety

Reduce overtime and cost of maintenance

Promote a 360° view of operations

Reduce unplanned downtime

Keeps the drills running, trucks hauling, and conveyors rolling

SAP’s industry leading mobile app maintains, inspects and

repairs mission critical assets


Chemical Industry companies that monitor asset

performance in real – time can improve their Operating

Equipment Effectiveness by up to ~43%

uses SAP Work Manager by Syclo to maintain

its plants


Empowering the field workforce SAP Visual Enterprise Viewer

Uses Cases

Deploy with Syclo workforce products to maintain,

inspect, repair, install, remove, select and order parts

View, zoom, pan and rotate interactive 3D part and

asset CAD assemblies

Play step-by-step component animations and work

instructions

Business Value

Eliminate inaccuracies and lost time associated with

language differences, paper based transactions, and

undocumented part histories

Increase plant, network and fleet performance

Improve workforce productivity and safety

Reduce overtime and cost of maintenance

Reduce unplanned downtime

Keeps the lights on, the water running and the furnaces burning

SAP’s industry leading mobile app for viewing and

interacting with 3D part and asset schematics


Companies visualizing their enterprise

reduce complexity and improve productivity 25% Reduction in Time to

Develop Content

http://www.brandsoftheworld.com/download/brand/32372.html


Empowering field workforce SAP Rounds Manager by Syclo

Uses Cases

Take measurement points

Conduct operator rounds

Perform maintenance inspections

Execute environmental, health, fire and safety

inspections

Execute compliance inspections

Business Value

Prevent/reduce production stoppages/ delays

Prevent and reduce safety incidents

Reduce maintenance costs

Increase regulatory compliance

SAP’s industry leading mobile app collects meter readings,

inspects assets, promotes compliance

Manages risk and prevents the unacceptable


Process Industry companies that monitor asset

performance in real – time can reduce their accident

frequency by up to ~85%

uses SAP Rounds Manager by Syclo to

improve regulatory compliance

Click to see demo

http://www.enbridge.com/

http://www.youtube.com/watch?v=0CXcRSdRRmI&feature=youtu.be

http://www.youtube.com/watch?v=0CXcRSdRRmI&feature=youtu.be


Empowering field workforce SAP Inventory Manager by Syclo

Uses Cases

Manage parts and ore inventories

Perform cycle counts

Receive, transfer, issue and adjust

Manage parts during inspections, maintenance,

repairs

Business Value

Keep ore inventory moving

Ensure mission critical parts are available

when needed

Prevent obsolescence

Control/manage theft and shrinkage

Reduce inventory carrying costs

Keeps your valuable parts and spares under control and ready to respond

SAP’s industry leading mobile app for handling and

managing parts in the warehouse and the field


Process Industry companies that mobilize inventory

management can reduce their DII by up to ~60%

experienced significant boost in inventory

accuracy & visibility by using SAP Inventory

Manager by Syclo

Click to see demo

http://www.youtube.com/watch?v=5dMXLpgdiR4&feature=youtu.be

http://www.youtube.com/watch?v=5dMXLpgdiR4&feature=youtu.be


SAP has delivered value to the chemical industry

http://www.youtube.com/watch?v=ynvA97wZkRU

http://www.youtube.com/watch?v=7WEVaN-5AQs&list=PL9B42E5B237DE43E0&index=4&feature=plpp_video

http://www.youtube.com/watch?v=7WEVaN-5AQs


How can SAP work with you?

Like to learn more about a specific solution?

. . . we can schedule a focused deep dive

Have an idea for a potential mobility solution?

. . . we can help refine the use cases and potentially

explore creation of a prototype

Need a robust business impact analysis for your

mobility investments?

. . . we can work with you to leverage our benchmarking

and value engineering capabilities

In the process of formulating your mobility strategy?

. . . we can assist you in the creation of a prioritized

mobility roadmap and strategy


Key Takeaways

SAP Mobile Solutions…

…are truly end to end – from a platform from a development and

from an application perspective

…address the unique needs of the Chemical Industry

…accelerate change and decision making

…virtualize business processes

…help to transform the traditional business into a fully integrated

value chain


Twitter: SAP for Chemicals

SAP Community Network: SAP for Chemicals

YouTube: SAP Community Network

Facebook: SAP for Chemicals

SAP.com: SAP for Chemicals

Dr. Stefan Guertzgen

Global Director Industry Marketing

Chemicals

SAP AG

Dietmar-Hopp-Allee 16

69190 Walldorf

M +49-160-908-20006

[email protected]

Join us and our SAP Community Network

https://twitter.com/sap4chemicals

http://scn.sap.com/community/chemicals

http://www.youtube.com/user/SAPCommunities

https://twitter.com/SAP4chemicals

http://scn.sap.com/community/chemicals

http://www.youtube.com/user/SAPCommunities

https://www.facebook.com/SapForChemicals

https://www.facebook.com/SapForChemicals

http://www.sap.com/industries/chemicals/index.epx

Thank You!

Stefan Guertzgen

Director Global Industry Marketing Chemicals, SAP

Karsten Hauschild

Solution Manager, SAP Labs

Closing and Q&A

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October 17th – Scaling Your Mobile Enterprise for Next-Generation Operating

Platforms

October 24th – Time Travel: Mobilizing Your HR Process

November 7th - Taking Mobile Technology Beyond Bar Code in Retail

November 28th – Keep the Pumps Flowing and Your Ecosystem Thriving with Mobile

Technology

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