leading digital turning tech into business transformation

@MaggieBuggie Stockholm, November 2015

Leading Digital Turning Technology into Business Transformation

2 Copyright © Capgemini 2015. All Rights Reserved

Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015



The DNA of Digital Masters D

igita

l Cap

abilit

y

Leadership Capability

The What: Using digital technology to transform the customer experience,

operational processes and business models

The How: Successful transformations depend as much

on how firms manage digital transformation than solely on implementing new technologies



Digital Masters “Win”

Transformation management intensity

Dig

ital i

nten

sity

Fashionistas Digital Masters

Beginners Conservatives

Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012

+26% -11%



The Building Blocks of Digital Capability

Digital has informed and amplified customer

expectations

Customer Experience

Operations

Business Model

Customer Understanding

Top Line Growth

Customer Touch Points

Process digitization

Worker enablement

Performance management

Digitally-modified business

New digital business

Digital globalisation

Digital is removing traditional constraints in operations

Digital business models can reorder value chains and create new opportunities



Leadership capabilities turn Digital Investment into Business Advantage

Governance Engagement

Vision Technology

Create a shared transformative vision of the digital future

Engage employees at scale to make vision a reality

Establish strong digital

governance to steer the course

Fuse IT& business communities

to build digital skills & transform technology

platforms



Digital Masters do things in a Particular way

Design the CX from the Outside-In

Increase reach and engagement

with Smart Investments in

Digital Channels

Put B2C data at the heart of the experience

Seamlessly Mesh Physical and Digital Moments of Truth



A Global Consumer Products Company

Insight Data

Engagement CX



Customer is King

Don’t avoid the quants

Outside-in/Inside-out

Why would anyone work for me?

Failure rocks

Future-proof

New bedfellows: Re-brokering CXO relationships

The learning organisation



Maggie Buggie, Vice President Global Head Digital Sales and Marketing

@maggiebuggie capgemini.com/dcx

The information contained in this presentation is proprietary. Copyright © 2015 Capgemini. All rights reserved.

Rightshore® is a trademark belonging to Capgemini.

www.capgemini.com

About Capgemini

Now with 180,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2014 global revenues of EUR 10.573 billion.

Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.

Learn more about us at www.capgemini.com.