leading lady cosmetics
DESCRIPTION
A premium lip shade line. "Inspired by life. Inspired by art. Inspired by love."TRANSCRIPT
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My Story
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Experimented with
makeup at 11 years
old
Featured as a
beauty expert on
screen and off
Freelance makeup
artist
Head makeup artist
for a fashion show
Personally
requested
for various
photo shoots
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Identity Sheet
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What is Leading Lady?
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Line of lip shades made from natural Ingredients
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Product Packaging
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Leading Lady: the actress playing the principal female part in
a movie, play, or television show.
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Leading Ladies of my life…
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Stacey
S/S 2015 Color Palette
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Lip shades named after leading ladies, past and present
Will eventually correlate with Pantone color forecast
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Target Customer
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Millennial 18 to 35 Amateur to professional Makeup artist
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Big City dreams
Social media junkie Fashion enthusiast Beauty expert
Influenced by various fashion
publications
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Evolution of Leading Lady
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Point of Purchase
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Build a strong web presence
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Open a small boutique
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Marketing through social media
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Philanthropy: Susan G.Komen
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LabTec Cosmetic Manufacturing, Auburn Illinois
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Color Palette and Inspiration
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Lookbook
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Lookbook layout Inspiration
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Model: Nicole Barth
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Model: Courtney Elliott
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Model: Hailey Johnson
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Model: Asha Nate
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Model: Bethany Beebe
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20% of all sales will go to support the Susan G. Komen foundation.
Outfit
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Model: Taylor Barber
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Leading Lady
Inspired by loveInspired by life Inspired by art
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Stay Tuned…