LEADING

MARKETINGBOOKS

FROM

WILEY

RETAIL MARKETING AND BRANDINGJesko Perrey and Dennis Spillecke

This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the � eld and the foreword has been written by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc.

ISBN: 978-0-470-97966-2Hardcover | 318pp | Dec 2010£34.99 / €42.00 / $55.00

THE HANDBOOK OF MARKET INTELLIGENCEHans Hedin, Irmeli Hirvensalo and Markko Vaarnas

This book sets out to provide a one stop shop, step-by-step roadmap for establishing, conducting and further developing Competitive Intelligence programs within an organization and how to turn market data into actionable insights.

ISBN: 978-1-1199-9364-3Hardcover | 352pp | Sept 2011£39.99 / €48.00 / $65.00

THE HANDBOOK OF ONLINE AND SOCIAL MEDIA RESEARCHRay Poynter

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the � eld.

ISBN: 978-0-470-71040-1Hardcover | 462pp | Aug 2010£39.99 / €48.00 / $65.00

HERD, 2ND EDITIONMark Earls

This paperback version of Mark Earls’ groundbreaking and award winning book comes updated with new stats and � gures and provides two completely revised chapters that deal with the rise of social networking.

ISBN: 978-0-470-74459-8Paperback | 424pp| Jul 2009£11.99 / €14.40 / $19.95

THE BUSINESS OF INFLUENCEPhilip Sheldrake

Endorsed by top selling author, David Meerman Scott.

Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design. This framework, the In� uence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.

ISBN: 978-0-470-97862-7Hardcover | 232pp | Apr 2011 £19.99 / €24.00 / $34.95

KEY ACCOUNT MANAGEMENT, 3RD EDITIONDiana Woodburn and Malcolm McDonald

Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives.

ISBN: 978-0-470-97415-5Paperback | 486 pages |Jan 2011£34.99 / €42.00 / $55.00

MARKETING PLANS, 7TH EDITIONMalcolm McDonald andHugh Wilson

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller from two of the world’s leading marketing guru’s. Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.

ISBN: 978-0-470-66997-6 Paperback | 580pp | Feb 2011£34.99 / €42.00 / $55.00

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MARKETING PLANS FOR SERVICES, 3RD EDITIONMalcolm McDonald, Pennie Frow and Adrian Payne

This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.

ISBN: 978-0-470-97909-9 Paperback | 35pp | Sept 2011£34.99 / €42.00 / $55.00

THE MARKETING CENTURYEdited by Jeremy Kourdi

Written to celebrate the Chartered Institute of Marketing’s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.

ISBN: 978-0-470-66015-7Hardcover |280pp| Feb 2011£19.99 / €24.00 / $34.95

THE MARKETER’S HANDBOOKLaurie (Laurence) Young

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Endorsed by all the leading Marketing bodies, such as The Chartered Institute of Marketing (CIM) and the American Marketing Association (AMA), this book is an essential on every marketer’s bookshelf.

ISBN: 978-0-470-74687-5Hardcover | 520pp | Apr 2011£39.99 / €48.00 / $75.00

MARKETING TECHNOLOGY AS A SERVICELaurie (Laurence) Young and Bev Burgess

With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is

about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

ISBN: 978-0-470-74840-4Hardcover | 336pp | Apr 2010£34.99 / €42.00 / $60.00

THE SPONSORSHIP HANDBOOKPippa Collett and William Fenton

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.“An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands.” Faisal Al-Dail, Saudi Post

ISBN: 978-0-470-97984-6Hardcover | 264 pages | Feb 2011£29.99 / €36.00 / $49.95

THE BRAND GYM, 2ND EDDavid Taylor

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today’s tough economic times. 50% of the content is new or updated with the latest thinking on “recession proof branding”.

ISBN: 978-0-470-68619-5 Hardcover | 256pp | April 2010£24.99 / €30.00 / $40.00

BRAND VALUEDGuy Champniss and Fernando Rodes Vila

At last, there is a book that addresses the growing signi� cance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise.

ISBN: 978-1-1199-7667-7Hardcover | 320pp | June 2011£19.99 / €24.00 / $34.95

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THE INTERNATIONAL BRAND VALUATION MANUALGabriela Salinas

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the � eld of brand valuation and coherently relates major trends in the theory and practice of brand valuation.

ISBN: 978-0-470-74031-6Hardcover | 448pp | Aug 2009£45.00 / €54.00 / $75.00

ETHICAL MARKETING AND THE NEW CONSUMERChris Arnold

A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what

they don’t. Useful tools for brand managers to help understand Key Ethical Values.

ISBN: 978-0-470-74302-7Hardcover | 288pp | Aug 2009£15.99 / €19.20 / $29.95

GUILT TRIPAlex Hesz and Bambos Neophytou

‘CSR’, ‘Green’, ‘Ethics’, ‘Fair Trade’, ‘Organic’ are all buttons that marketers are keen to push right now to get us to engage us with their products. Guilt Trip talks to the history of the marketing communications story, analyses the journey of traditional advertising techniques past and present and tackles the exploitation of guilt and fear.

ISBN: 978-0-470-74622-6Hardcover | 284pp | Oct 2009£16.99 / €20.40 / $24.95

AUTHOR TITLE DETAILS ISBN

Arnold Ethical Marketing and the New Consumer Hardcover/2009/£15.99 / €19.20 / $29.95 978-0-470-74302-7

Champniss Brand Valued Hardcover/2011/£19.99 / €24.00 / $34.95 978-1-1199-7667-7

Collett The Sponsorship Handbook Hardcover/2011/£29.99 / €36.00 / $49.95 978-0-470-97984-6

Earls Herd, 2nd Edition Paperback/2009/£11.99 / €14.40 / $19.95 978-0-470-74459-8

Hedin The Handbook of Market Intelligence Hardcover/2011/£39.99 / €48.00 / $65.00 978-1-1199-9364-3

Hesz Guilt Trip Hardcover/2009/£16.99 / €20.40 / $24.95 978-0-470-74622-6

Kourdi The Marketing Century Hardcover/2011/£19.99 / €24.00 / $34.95 978-0-470-66015-7

McDonald Marketing Plans, 7th Edition Paperback/2011/£34.99 / €42.00 / $55.00 978-0-470-66997-6

McDonald Marketing Plans for Services, 3rd Edition Paperback/2011/£34.99 / €42.00 / $55.00 978-0-470-97909-9

Perrey Retail Marketing and Branding Hardcover/2010/£34.99 / €42.00 / $55.00 978-0-470-97966-2

Poynter The Handbook of Online and Social Media Research Hardcover/2010/£39.99 / €48.00 / $65.00 978-0-470-71040-1

Salinas The International Brand Valuation Manual Hardcover/2009/£45.00 / €54.00 / $75.00 978-0-470-74031-6

Sheldrake The Business of In� uence Hardcover/2011/£19.99 / €24.00 / $34.95 978-0-470-97862-7

Taylor The Brand Gym, 2nd Edition Hardcover/2010/£24.99 / €30.00 / $40.00 978-0-470-68619-5

Woodburn Key Account Management, 3rd Edition Paperback/2011/£34.99 / €42.00 / $55.00 978-0-470-97415-5

Young The Marketer’s Handbook Hardcover/2011/£39.99 / €48.00 / $75.00 978-0-470-74687-5

Young Marketing Technology as a Service Hardcover/2010/£34.99 / €42.00 /$60.00 978-0-470-74840-4

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