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LEADING MILLENNIALS2014 Federation Meetings
Who are the Millennials?
What are some characteristics of this generation?
Adapted from Graeme Codrington, compiled by Beth Kneupper and Pam Foster
Quiz
Generational Quiz
Your generation spend Saturday nights….. A – At the local Movies
and then the drug store B – At the bowling alley
with your friends C – Draggin’ main street
in your hotrod listening to Blondie
D – Talking on the internet with someone from China
One of your generations’ favorite musician A – Glen Miller B – Beatles C – Madonna D – Usher
Generational Quiz, cont.
The first thing my generation wanted to buy was A – A home B – A car C – A company D – A personal
computer
Birthday parties in my generation were A – Only for rich
people B – The day I got to
pick what meal and cake I wanted
C – For me to come up with a cool new theme each year
D – Consisted of a jumping castle, a DJ, and a caterer
Generational Quiz, cont.
My favorite childhood toy of my generation… A – Marbles B – Hula Hoop C – Barbie and GI
Joe D – Game
Boy/Playstation
A favorite childhood drink of my generation was… A – Coca-cola B – Kool-aid C – Anything diet D – Starbucks
Generational Quiz, cont.
People in my generation, dream to become a famous sports start like A – Babe Ruth B – Joe Namath C – Michael Jordan D – Tiger Woods
The worst fashion mistake my generation made was… A – Double knit B – Bell Bottoms C – Bangs that
reached mars D – Baggy low-riding
pants
Generational Quiz, cont.
When my generation thinks of their father, they think about… A – The good care he
provided for my mom and siblings
B – The fun family vacations he took us on
C – When he left D – My real dad or
step dads?
If my generation got into trouble, our moms would… A – Spank us B – Say “Wait until
your father gets home!”
C – Put us into time out
D – Ignore me until she found a solution in a self-help book
Generational Quiz, cont.
Brothers/Sisters in my generation… A – Played with me and
helped me do chores B – Was fun till I
became a teen C – I see once a year,
we both are so busy D – Which one? Step or
Real?
One of my generation’s daily chores might have included… A – Setting the table or
heating water to wash the dishes
B – To wash or dry dishes
C – Loading/Unloading the dishwasher
D – What dishes? We use paper plates
Generational Quiz, cont.
When my generation grew up, we wanted to be A – A doctor B – The President C – An entrepreneur D – A celebrity
Your Results
Mostly A’s – Traditionalist
Mostly B’s – Baby Boomer
Mostly C’s – Gen X’er
Mostly D’s - Millennial
Traditionalists
Born before 1946
“The Greatest Generation”
75 million Americans Defining Events: WW2, Great Depression,
Pearl Harbor, GI Bill, Korean War, Sputnik, Holocaust, Social Security brand new
Defining Technology: Radio
Baby Boomers
Born 1946 to 1965
80 million Americans Defining Events: Post-Wwar Economic
Prosperity, Feminism, Civil Rights Movement, Vietnam War, The Cold War
Defining Technology: Television
Generation X
Born 1966 to 1980
60 million Americans Defining Events: Berlin Wall, Challenger
Disaster, Recession, Corporate Downsizing, AIDS, Chernobyl, Iranian Hostage Crisis
Defining Technology: Personal Computer
Millennials
Born 1981 to 2000
70 million Americans Defining Events: 9-11, Iraq War, Columbine
Shooting, “Pocket” IT, Information (24 hour news cycle), Enron
Defining Technology: Internet
Millennials look at things differently
Traditionalists Baby Boomers Gen X’ers MillennialsValues Loyalty, Duty,
PatriotismIndividualistic Entrepreneurial,Status-conscious
Education Loyalty, Honor,Family
Characteristics Fearless, Risk Averse, Idealistic, Moral, Trust in Authority
Liberal, less religious, Cynical, Experimental, social climbers
Alienated, Tech-Savvy, Insecure, Challengeauthority
Confident, Social, appreciate diversity, goal-oriented, multi-taskers
Millennials look at things differently
Traditionalists Baby Boomers
Gen X’ers Millennials
Sign ofIndependence
No generationalsign
Extension of house phonein bedroom
Home computer
Cell phone with internet access and texting capabilities
Communicating Write me a letter
Write me a letter
Email me Facebook, but probably easier to text
Fiscal Philosophy
Don’t spendwhat you don’t have
Charge it! Save it for a rainy day
Money is made to bespent
Millennials look at things differently
Traditionalists Baby Boomers
Gen X’ers Millennials
Leadership in business
Command and control
Climb the corporate ladder
Challengeothers and authority
Collaborate
Mantra Slow and steady wins the race
Keeping up with the Jones’
I can do it myself
Two heads are better than one
Millennials…
Priorities Only 6/10 raised by both parents Tend to prioritize parenthood and marriage above
work Online research
Employers - Glassdoor, Facebook, Linked In Products, Restaurants, etc.
Online reviews Not because angry – how they share information
Millennials…
Appreciate the value of a good day’s work Don’t necessarily expect the value to be
reciprocated monetarily Most civic-minded generation since the
Traditionalists Expect active, involved leadership
http://www.youtube.com/watch?v=Sz0o9clVQu8
http://www.youtube.com/watch?v=C1a6M3dBNwc
Millennials in the Workforce
A Generation of Contradictions?
Ambitious Lazy
Hyper-connected Self-Obsessed
Nonconformist Materialistic
Hard to Motivate More Engaged
How are Millennials as Learners Different? Motivated self-learners, can be self-directed
employees (Pew Research)
Seek transparency and real time feedback
Have been accustomed to using innovative technologies for learning Natural progression for them to use technologies
for training at work
Teach me/Train me…
Bite sized learning
Immediate feedback
Big-picture Relevancy
Collaboration
Gamification
Technology
Teamwork
Lead me…
Tell me everything up front
Entertain me to engage me
Enhance my experience with technology
Let me create my own ah-ha
Role plays and simulations
Create checklists of tasks
Encourage me to contribute without fear of criticism
Lead me…
Clearly define expectations
Include visuals in training
Consider reverse mentoring
Use different rewards for positive performance
If I work hard – let me play hard…at work
Offer help
Create a team-oriented culture
The Millennial Client
Millennial Clients
Civic minded
Looking for a cause – want to make an impact
Well informed
Resolving issues in one contact
Savvy shoppers
Millennial Clients
Used to choices and customization Build a Bear – don’t get a teddy bear, go build
their own Starbucks – coffee customized with their name on
the cup
Insurance? Customize!
Why is the Millennial a good prospect? Life Insurance
34% currently have life insurance 39% are looking to buy life insurance in the next
12 months Family Cause Civic Minded Largest group of homebuyers and renters,
largest group of prospective life customers
Why does this matter?
Generation Name % of total adult populationMillennials 30%Gen X 19%Young Boomers 20%Older Boomers 14%Silent Generation 7%G.I. Generation 9%
• In 10 years, Millennials will be the largest group in the workforce
• Boomers are moving out of the workforce
• Traditionalists are out of the workforce
How do I reach them?
Story-selling Experience the emotion – who did and did not
have life insurance and how it affected their loved ones
No medical exam may be appealing – quick turn-around time
Relationships, not cold calls
Thank you!