leading on the diagonal
DESCRIPTION
Deanna Oppenheimer shares her secret for leadershipTRANSCRIPT
Deanna OppenheimerCEO, CameoWorks
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The old way of doing business is
changing.
Bank leaders should consider
changing how they organize and
Let’s talk about…retail banking
changing how they organize and
operate:
… Leading on the Diagonal
Why?
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behaviorsour are changingbehaviorsour are changing
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Communication shift:• Societal changes often lag technology changes
• Now they are catching up
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Digital everywhere
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Innovation Cycles Compressed
1.5Years
iPad 2010
3.5Years
2004
12Years
1998
17Years
Internet
1993
27Years
Mobile
1983
38Years
Radio
1958
Time to Reach 50M Active Users
Source: Bain and Company
201020041998199319831958
??Years
Next
generation?
?
7Years
Social media
10Years
Mobile
banking
15Years
Online small
business
banking
20Years
Online
consumer
banking
26Years
ATM
channel
Time to Reach 70% Household Penetration
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Digitalization driven disruptionin Retail Banking
Future:
Digital advice, complex
sales, customer engagement
Digitalization
Phase 2
Phase 3
Source: Bain and Company
Past:
Automation of cash handling, electronic
payments and online transactions
Present:
Ubiquitous connectivity, mobile
transactions, simple sales
Time
Phase 1
Phase 2
Current FrontierILLUSTRATIVE ONLY
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Banks must deliver a digitally enabled
customer experience:
• Through a true omni-channel model
Bain has stated it correctly……
• Through a true omni-channel model
• Enabled by technology
• Funded through productivity
• Delivered through the line
……And that is why we need:
8Source: Bain and Company
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Hierarchy is useful and
necessary but…
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…informal networks
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lead to most strategic change
ExCo
Geographies Products Functional Leaders Business Lines Channels
The diagonal organization
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What does it look like internally?• Give diagonal groups real authority
• Engagement from all members – a ‘get to’ mentality vs.
a ‘have to’ mentality
• Use a market based approach for innovation; think
internal venture fund
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Authentic communication that is
targeted and consistent
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• Information sharing and transparency
• Authenticity means being willing to make yourself vulnerable
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Relentlessly simplify:• Meeting structure
• Accountability
• Processes
15
Reduce extraneous metrics
Economic
value
covered by
metrics16
Source: Bain and Company based on client experience
Expect the ‘Hat Trick’
You need at least three
out of five (with the
first being mandatory):• Improved the customer
experience
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experience
• Save costs
• Strengthen controls
• Streamline operations
• Increase revenue
Everybody plays;
sitting on the bench is
not an option
What does it look like externally?
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• Source of innovation includes third parties; effective partnership
with smaller companies is a key capability
• Think diagonally with all stakeholders: regulators, unions,
communities
Results: Strong employee engagement
Net Promoter Score (NPSSM) = % Promoters - % Detractors
How likely would you be to recommend your organization as a place to work to a friend or relative?
*Net Promoter ScoreSM is a metric for employee engagement and measures Promoters (score 9-10 on question) and Detractors (0-6). It is the difference between the percentage of
promoters and the percentage of detractors.
Source: Bain decision and org effectiveness database 2013 (n=225)
19Source: Bain and Company
Results: Increased decision effectiveness
drives the bottom line
5 YEAR REVENUE
GROWTH
5 YEAR AVERAGE
PROFITABILITY (ROIC)
5 YEAR TOTAL
SHAREHOLDER RETURN
Confidence level = 95% Confidence level = 96%Confidence level = 99%
Note: High decision effectiveness range = top quintile of “decision effectiveness scores”; Low/Mid = all other; Growth 2001-2006
Source: Worldscope; Bain decision and organization effectiveness survey
20Source: Bain and Company
Re-capping the journey
• Formal heirarchy
• Unrecognized talent and ideas
down in organization
• Diagonal groups for strategic
change
• Cross functional working groups
bring people from all levels
Traditional Approach Diagonal Approach
down in organization
• Complex reporting
• Top-down communication, lost
messages
• Too many meetings
• Company does it all
bring people from all levels
• Simple metrics
• Communication up, down, across
the diagonal; short and sharp
• Implement R.A.C.I (Responsible,
Accountable, Consult, Inform)
• Collaboration and partnerships
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Acknowledgements
All data provided by Bain & Company.
For more on this topic see:
• Decision Driven Organization http://www.bain.com/publications/articles/decision-driven-organization.aspx
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ision-driven-organization.aspx
Contact Info:
• www.cameoworks.com
• + 1-206-906-9536