leading the transformation: capgemini mobile world congress show special e-book

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Leading the Transformation Telecom, Media & Entertainment the way we do it Capgemini Mobile World Congress Show Special e-book

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Page 1: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Leading the Transformation

Telecom, Media & Entertainment the way we do it

Capgemini Mobile World Congress Show Special e-book

Page 2: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book
Page 3: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Contents 2

Editorial 3

Mobile Insights 5 Beyond Communications 6

LTE 8 Cloud Computing for Telcos 10 Social Networking for Telcos 12 Mobile Application Stores 14

Mobile Solutions 17Business Analytics for Telcos 18 Testing & Quality Assurance for Telcos 20Communications Transformation Platform 22 IT Renewal 24

About Us 27Who We Are 28What We Do 29Our Experience 30 Contact Us 33Meet Us 33

Contents

Page 4: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Leading the Transformation

Capgemini Mobile World Congress Show Special e-book

The mobile ecosystem is in the midst of an unprecedented wave of transformation. As business models adapt, new verticals and players emerge. Technology evolves, perceptions shift, and lives are improved. 2011 Event Overview, GSMA

Capgemini has produced a limited edition publication for our presence at Mobile World Congress 2011. Like the rest of the mobile industry attending this annual gathering we look to “enable, accelerate and direct this transformation, leading us into the Mobile Future”.

2

MWC delegates will be interested in this e-book because:

• The conference incites action-provoking discussions and Capgemini has some insight to address many of the pertinent issues raised

• The Event asks all of us to address the transformational challenges and define the mobile future

Contact Capgemini nowContact Capgemini now

Page 5: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

In this e-book we share a collection of mobile insights exploring the key issues faced by those attending the MWC 2011 Congress. In addition, we showcase some select solutions and services of ours mapped to the show themes for those that may find it helpful in addressing some of the challenges raised.

Capgemini is no stranger to transformation in the mobile industry. We have worked with telecom, media & entertainment clients for over 40 years. Our track record permits us the authority to comment on the industry evolution. Our experience allows us to also suggest solutions to those on the journey.

I trust you find this selection of papers and solutions interesting and thought-provoking. If you have any comments or would like to discuss any of the issues raised further, then please get in touch.

Greg Jacobsen, Global Sector Leader Capgemini Telecom, Media &Entertainment

3

“Maximizing Assets, Unleashing Growth and Transforming to Succeed”

Page 6: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book
Page 7: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Mobile Insights

A collection of mobile insights exploring the key issues faced by those attending the 2011 Mobile World Congress.

Beyond Communications LTE Cloud Computing for Telcos Social Networking for Telcos Mobile Application Stores

Page 8: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Fixed and mobile operators across the developed world are faced with the prospect of increasing pressure on their voice and data revenues. Telcos are also facing a strong challenge from over-the-top Internet players who have been taking an increasing share of the consumer spend on digital media and communications. These developments are forcing telcos to identify new revenue streams for the future. Consequently, they are looking at entering new sectors that hold revenue potential, whilst being able to leverage their existing assets.

While telcos have forayed into a variety of new services involving content, advertising, cloud computing, among others, some of the more exciting opportunities lie in the industries such as healthcare, energy and automotive. These industries hold significant potential for telcos to enter and create a whole new ecosystem where they can place themselves at the center, and in the process generate significant value in the future. However, in order to tap into the potential, telcos will need to adopt different go-to-market strategies for different service opportunities. Telcos will need to assimilate changes in how

they have traditionally operated their organizational structures if they are to effectively address upcoming opportunities and challenges.

Beyond Communications: Identifying New Markets for Telcos

6

“As telcos venture

into new sectors,

it is imperative

they adopt a

collaborative

approach, while

assimilating

changes required

to organizational

DNA”

Page 9: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: Key Telco Strengths Developed Over the Years

7

MWC delegates will be interested in this Point of View because:

• Capgemini sets out specific services that make most sense for telcos looking at future revenue opportunities

• Capgemini provides a few high-level recommendations for mobile operators looking to enter new sectors

DOWNLOADDOWNLOADDownload the full report now

“Telcos should

prioritize their entry

into new sectors

based on their

existing assets

and market

attractiveness”

Source: Capgemini TME Strategy Lab Analysis; Company Websites

Page 10: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

The mobile networks of most operators are witnessing an unprecedented rise in data traffic, due to an increasing consumer demand to access bandwidth intensive content on-the-go and the proliferation of a large number of mobile devices such as smartphones and tablets. This trend is exerting extremely high pressure on the capacity constrained network of operators. Faced with this challenge, LTE presents an attractive technology choice for operators to mitigate their most significant concerns around this explosion in demand for wireless broadband.

Wireless providers need to upgrade their network infrastructure in order to keep up with data traffic volumes and deliver bits more cost-effectively. When compared to some other upgrade options such as HSPA1, HSPA+, and WiMAX, Long Term Evolution (LTE) provides operators with a technically superior and cost effective solution to deliver true mobile broadband experience.

Although LTE standards and the ecosystem have not yet evolved fully and an upgrade requires significant capital investment, operators can still reap tremendous benefit by

formulating the right migration strategy. A focus on key priorities such as pricing, rollout strategy, network sharing, and spectrum policy will be instrumental in the successful rollout of LTE. Having realized its potential, several operators across the globe have already deployed LTE commercially and many more are in the fray.

LTE: Opportunities and Challenges for Telcos

8

“LTE offers the

most efficient, cost-

effective, and future

proof solution for

operators to

upgrade their

networks”

Page 11: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: Commercial LTE Deployments and Technology Adopted

9

MWC delegates will be interested in this Point of View because:

• This whitepaper focuses on key priorities such as pricing, rollout strategy, network sharing, and spectrum policy – all of which will be instrumental in the successful rollout of LTE

• This is a must-read if you are attending MWC’s Network Technology Evolution Keynote and Network Breaking Point sessions opportunity

DOWNLOADDOWNLOADDownload the full report now

“Operators should

try and adopt a

value-based

pricing model

where customers

pay a premium

for superior

experience”

Source: Capgemini TME Strategy Lab Analysis; Company Websites

* China Mobile has deployed 11 LTE trial networks across China. The first of these trial networks was launched in May 2010.

Page 12: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

The cloud computing market, although relatively young is already intensely competitive, yet operators are well placed to deliver customized and targeted services. By making full use of their existing assets they can do so rapidly and without high cost, as we show in this Telecom & Media Insight.

Cloud computing represents a significant revenue opportunity for operators, which are well positioned to leverage their infrastructure, data centers and managed services expertise. But to take advantage they will need to act now, providing differentiated and customized services in this already fiercely competitive market. In this whitepaper Capgemini outlines the most attractive commercial strategies for telcos now and in the future, and how to phase in services and maximize returns.

Cloud Computing: The Telco Opportunity

10

“Given the revenue potential, telcos should not delay their entry in the cloud computing space”

Page 13: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

MWC delegates will be interested in this whitepaper because:

• The Mobile Cloud Congress agenda raises interesting questions

• Recommendations are given on service offerings, service delivery and customer segment for the mobile cloud journey

“Offering customized cloud solutions can help telcos price their services at a premium”

Figure: Most Attractive Commercial Opportunities for Telcos in Cloud Computing

Service Attractiveness

High

Low

Telc

o C

apab

ility

High Low

Source: Capgemini TME Strategy Lab Analysis;

SaaS Enablement

Hosting on Demand

Unified Communication

Storage and Computing on

Demand

Wholesale Capacity

The Next Phase

Low Hanging Fruits

•�Telcos can build on their first phase services to expand their portfolio of offerings

•�Telcos can also leverage their global IP backbone to offer capacity as a service

•�These services have a high demand from enterprises

•�Telcos already possess significant expertise and assets required to deliver these services

Broker Approach

PaaS (Expose Network

Functionality)

Cloud Billing

Future

•�These services require telcos to gain significant experience in the cloud before launch

•�They can help telcos differentiate their cloud offering

Cloud Security Services

Source: Capgemini TME Strategy Lab Analysis

DOWNLOADDOWNLOADDownload the full report now

11

Source: Capgemini TME Strategy Lab Analysis

Page 14: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Mobile social networking gives operators the opportunity to fully leverage their network and billing infrastructure, customer information, location capabilities and brand. Indeed, even minimal investment can lead to healthy incremental revenue streams and increased data traffic. We outline some of the key strategies and business models different operators need to build a successful mobile social network service.

Telcos need to carefully evaluate the most attractive opportunities in social networking before making a leap. The PC-based online social networking space is dominated both by large global players—such as Facebook and MySpace—and regional giants

like China’s Qzone and South Korea’s Cyworld. Telcos are likely to find it difficult to compete with these established social networks, considering online players’ large network-agnostic subscriber base and wide reach on the fixed platform.

The mobile platform, however, offers telcos an attractive opportunity to enter the social networking space considering the nascent state of mobile-only social networks, their rising attractiveness, and certain key telco assets which can be leveraged to make the foray successful.

Social Networking for Telcos: Assessing the Telco Opportunity

12

“The mobile

social networking

space offers

telcos an attractive

opportunity”

Page 15: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

MWC delegates will be interested in this whitepaper because:

• Per the Congress agenda to transform, telcos are reviewing options

• Recommendations are given on how to enter, launch and drive uptake, and monetize in the mobile social networking arena

Figure: Scale and Capabilities in Mobile Content Play a Significant Role in Determining Success of Operator Initiatives in Social Networking

Social Networking for Telcos: Assessing the Telco Opportunity

Global Challengers

Global Frontrunners

Regional Leaders

Regional Aspirants

Build

Acquire

Partner

Geo

grap

hic

Pres

ence

Strength of current content offerings

High

Low High

Global Frontrunners

Regional Leaders

Global Challengers

Regional Aspirants

Description : Global scale with limited strength in content offering

1 2

3 4

Description : Global scale

content with significant capabilities in

Description : Regional scale with limited strength in content offering

Description : Regional scale with significant capabilities in content

Category of Player

fo seirogetaC tnereffiD rof snoitpO yrtnE dednemmoceR9002 ,socleT rof dirG gninoitisoPTelecom Operators

Leverage financial muscle to build innovative networks on top of targeted acquisitions

Build innovative mobile-only social networks, integrating current content capabilities

Investment in a new service is unlikely to justify the costs involved, given the regional nature

Building a new social network, with minimal content strengths, is not recommended

Targeted acquisitions to gain technical skills required for a content foray

Also look at targeted acquisitions to complement existing strengths

Aggressively acquire regional social networks that can be integrated into current services

Acquisitions are not likely to generate significant Rol given minimal complementary assets

Partnerships are the recommended option, with a focus on driving mobile data uptake

Partnerships are not likely to deliver significant value and are recommended only as a complementary activity to launching own social network

Source: Capgemini TME Strategy Lab Analysis

13

DOWNLOADDOWNLOADDownload the full report now

“Operator entry

into mobile social

networks needs to

be closely tied to

their scale of

operations and

strength of existing

content offerings”

Source: Capgemini TME Strategy Lab Analysis

Page 16: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Application stores present mobile operators with the potential to greatly increase data revenues and re-establish their position in the mobile content value chain—if they can change their business models to compete effectively with strong-brand device and operating system vendors. In addition to download and access revenues, telcos are well positioned to generate indirect revenue streams through advertising and services such as billing and customer management. Central to their success will be effective alliances with developers and technology companies, competitive revenue-sharing agreements and proactive pricing models.

The success of the iPhone and other smartphones, and the popularity of content such as games and music, has accelerated mobile operators’ need to launch application stores in order to maintain their position in the mobile content value chain. That presents a revenue opportunity—both through selling apps and access, as well as through other value-added services: in Capgemini’s new Mobile Application Stores report we forecast the market for mobile application services will reach US$8.6 billion by 2013.

Extract from the paper: The Potential for Uplift in Data Access Revenues is AttractiveLaunching an application store will provide operators with an opportunity to augment their existing data services revenue. There are going to be primarily four revenue streams for operators, namely revenue share from sale of applications, mobile advertising revenue, data usage revenue and payment gateway revenue. Relying on the aforementioned revenue streams, we believe that a typical operator* can expect a non-SMS data revenue uplift of up to 11% by 2013.

* We have considered a hypothetical Western European operator with a subscriber base of 50 million and data ARPU of US$12.

Mobile Application Stores: The Opportunity for Telecom Operators

14

“Mobile

applications have

emerged as a

high-growth and

sustainable avenue

of revenue

generation”

Page 17: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: Revenue Uplift from Operator-Owned Application Stores

15

MWC delegates will be interested in this whitepaper because:

• The rationale to launch an app store is becoming stronger – “do nothing” in this space is no longer an option

• We watch the GSMA App Planet with interest – either as a developer or platform owner, the revenue opportunity from app downloads is set to grow exponentially

188

776

408 183

100

306

Revenues from Application Sale

Advertisement Revenues

Billing Solution Revenue

Incremental Data Usage

Revenue

Total Revenue Revenue Retained by

Operator

Operators retain a little more than 50% of the total revenues after sharing with developers, ad server networks, etc.

Source: Capgemini TME Strategy Lab Analysis

DOWNLOADDOWNLOADDownload the full report now

“Application

stores can be an

important lever for

telcos to prevent

disintermediation

from the mobile

content value

chain”

Source: Capgemini TME Strategy Lab Analysis

Page 18: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book
Page 19: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Mobile Solutions

Select Capgemini solutions and services mapped to the show themes for those that may find it helpful in addressing some of the challenges raised at the 2011 Mobile World Congress.

Business Analytics for TelcosTesting & Quality Assurance for Telcos Communications Transformation Platform IT Renewal

Page 20: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

“A Capgemini

Business Information

Management (BIM)

solution for the

Telecommunications

market designed to

help bring business

clarity from complex

data”

Telcos were among the early adopters of Data Warehousing. Over time, most have built up terabytes of data stored on a wide range of technology platforms. The problem of managing this complexity in the information landscape has been further compounded by the many mergers and acquisitions in the sector.

This throws up the challenge to extract a “single and complete version of the truth” with the “speed and ease” required for critical decision making. This is nowhere more evident than in Customer Management.

Capgemini Telco Analytics The Capgemini Business Analytics for Telco solution is designed to fill this gap and provide the business with integrated clear and accessible information from across the data landscape.

The key to the solution is the Capgemini Business Analytics for Telco Data Model which forms an abstraction layer that sits above, and can leverage, existing investments in Data Warehousing platforms. The solution includes a repository of best-practice Telco Key Performance Indicators (KPIs), set within a defined framework.

These can be deployed within role-based analytical dashboards or as part of a process area analysis view. Users also have the option of building their own reports for ad-hoc analysis.

Business Analytics for Telcos

Business Clarity from Complex Data

18

MWC delegates will be interested in this solution because:

• Effectively managed and accurate business information is a critical asset and an agile platform to support business operations

• Knowledge is power in any business strategy!

DOWNLOADDOWNLOADDownload the solution overview now

Page 21: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: Business Analytics for Telecommunications

Extending our Business Analytics for Telcos portfolio, and for those who request an SAP-based solution, we can also o�er Customer Analysis & Retention for Telecommunication (CART). See the video (right) or contact us for more information.

19

Source: Capgemini TME Strategy Lab Analysis

Page 22: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

MWC delegates will be interested in this service offering because:

• The App Planet agenda suggests mobile app players consider a reliable service infrastructure

• Testing underpins any safe and effective transformation

Telcos increasingly are required to deliver innovative, reliable new services and products to attract and keep customers, including a range of mobile applications. To do so quickly and with confidence they need a robust and dynamic testing approach. Capgemini and wholly-owned subsidiary Sogeti can reduce time to market and total cost of ownership, as well as improve quality, through end-to-end testing of core telco systems and specialist mobile application & device testing. A Telco Center of Excellence, Mobile Application Test Labs and Managed Testing Service combine with telco testing professionals to provide a flexible and robust service offering for structured and fast testing.

Our spectrum of testing servicesTesting every aspect of the telco business from the most advanced technology development environments to the baseline business processes requires a wide range of skills and expertise, all of which Capgemini Group leverages. Industry analyst NelsonHall noted that the Capgemini Group’s testing portfolio was “probably the most comprehensive offering of the market”.

Our experience is leading-edge in every sphere of software, business process, applications, interface and systems testing. Enhanced by our partnerships and alliances with the major technology companies, we bring specialist expertise whether a legacy or emergent technology environment.

Our service portfolio includes:n End-to-end testing of telco

core systems – Operations and Business Support Systems (OSS/BSS) test frameworks;

n Mobile application and device testing;

n High tech, network and embedded systems testing.

Testing and Quality Assurance for Telcos

Performance Driven. Quality Assured.

20

DOWNLOADDOWNLOADView case studies and download the solution overview now

Page 23: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

“The [testing]

company most

oriented towards

domain knowledge” NelsonHall: Software Testing Assessment and Forecast April 2010

Figure: Managed Testing Services (MTS) wheel

21

Page 24: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

The signs that a communications company needs a business transformation – an uncompetitive cost structure, high customer churn rates, an inability to launch new products or services quickly – are common enough. But until now, the effort required to alter the company’s operations fundamentally was fraught with risk; transformation projects tended to be both costly and time consuming, with little or no assurance of success. As a result, companies in the industry took a “wait and see” stance. The business case to change simply wasn’t compelling enough – until now.

Doing nothing is no longer an option Today doing nothing is no longer an option. Established carriers have started to lose market share to newer entrants that have lower cost structures and newer technologies. For companies large and small, being nimble is increasingly the prerequisite for staying profitable.

A significant head start to your IT & Systems transformation To help communications companies achieve this much-needed agility, Capgemini has

developed a Communications Transformation Platform (CTP), an integrated set of systems and business processes that gives a communications company the power to change the way it works, so that the enterprise can become something different, something new, something better.

Communications Transformation PlatformA significant head start for your telco transformation

22

MWC delegates will be interested in this service offering because:

• The modular approach of CTP (see Figure) creates enormous flexibility for clients requiring integration of legacy solutions into the target framework

• CTP includes three already proven elements: 1) “best of breed” packaged systems (for optimal functionality), 2) documented “best practice” processes, and 3) the “glue” to integrate both into a single, comprehensive solution that transforms how work gets done, from A to Z.

Click here for more information

“Utilizing

Capgemini’s platform

as a starting point

provides tremendous

advantage over

starting from scratch.

Delivered through

dedicated centers of

excellence, we

have created and

continue to build

pre-packaged

reusable solutions.

So, whatever your

stated aim, this

robust platform will

support you toward

your end goal –

faster, with less risk

and a greater return

on investment”

Page 25: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: Deployment Options: CTP can be Implemented with a High Degree of Flexibility

23

Source: Capgemini

Page 26: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

The telecom industry has witnessed major changes in the business environment in the last decade. Operators face increased competition and regulation pressure, new services needs and tight cost management. They need to focus on n-play service bundles, improvement of customer experience and TTM reduction.Subsequently, the growing requirements on their operations and IT infrastructure force the operators to launch major renewal transformation programs leveraging the now consolidated package solutions. In order to reach TCO targets, this involves a shift towards standardized processes.

Any IT transformation is a business transformation before an IT system changeAlmost systematically IT transformations are initiated within CIO or CFO offices. However, IT transformation objectives are generally divergent in terms of delivery priorities and planning from short/mid-term sales and marketing objectives. Also, the solution must serve business objectives and be used (more and more) by customers and partners in addition to internal business and IT operations. Business transformation KPIs must drive the transformation and be closely aligned with all stakeholders in order to deliver business value.

Ensuring success68% of transformations are challenged or do not deliver planned benefits. Capgemini Consulting believes Business and IT must be synchronized from design to migration in order to offer full scope for transformation delivery and value such as TCO and TTM targets. From the first weeks of the program, CxOs must share vision together with a progressive people’s change focus, essential to obtain full

IT Renewal

Mastering Business Transformation

24

Page 27: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Figure: Our Business Transformation Framework

commitment and mobilization. In addition, a clear and timely arbitration process up to CxO level involving business, IT and integration/solution partners must safeguard business case delivery and transformation principles. Finally, business continuity should be assured by synchronised business-as-usual evolution.

Our service portfolioCapgemini Consulting has repeatedly used its Business Transformation Framework to ensure transformation success for its clients.

Our service portfolio includes:n Transformation strategy

and designn Transformation scoping and

RFP process managementn Business architecture and

process reengineeringn Transformation readiness

assessmentn Business and IT

simplification, e.g. catalogue pruning

n Business change management office

n Customer experience improvement

25

“The maturity

of standards and

consolidation

of end-to-end off

the shelf solutions

provides the

ground for new

implementation

approaches”

Source: Capgemini Consulting TME Belgium

Page 28: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book
Page 29: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

About Us

Capgemini is no stranger to transformation in the mobile industry. We have worked with telecom, media & entertainment clients for over 40 years. Our track record permits us the authority to comment on the industry evolution. Our experience allows us to also suggest solutions to those on the journey.

Page 30: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment (TME) is a global sector organization of Capgemini, dedicated to helping the telecommuni- cations, media, and entertainment industries achieve strategic goals and world-class results.By combining technical expertise and insight with a passion for innovation, TME delivers true value to clients worldwide. We leverage expert industry knowledge, our core consulting, architecture and systems integration skills, and strong alliances to help our clients maximize assets, unleash growth, and transform to succeed.

To help you achieve strategic goals and world-class results:

n A dedicated team of around 8,000 business and management consultants, program managers, and systems integrators based around the globe. The sector includes onshore and offshore centers of excellence and IT factories concentrating best practice for leading software and business processes as part of Capgemini’s Rightshore®

approach*

n Acknowledged industry leader with more than a forty-year track record of delivering benefits to 300+ clients worldwide including fixed, mobile, Internet Service Provider, cable, broadcast, publishing, and entertainment organizations

n Global network of strategy labs and innovation teams, producing an ongoing program of thought leadership materials such as white papers, and technology proofs of concept

n Key protagonist in an ecosystem of strategic and innovative technology alliances, enjoying strong links with leading academics and industry analysts

n Harnessing Capgemini’s Global Service Line initiatives to bring TME players experience and reassurance for large and cross-country projects in critical areas such as Business Information Management and Testing.

* Capgemini relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create anddeliver the optimum solution for clients.

Who We Are

Global Telecom, Media & Entertainment Sector

28

Page 31: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

Figure: TME Capability & Offering Framework

Capgemini has developed a suite of solutions tailored to the Telecom, Media & Entertainment industries. These solutions combine a broad range of industry-specific capabilities and the Group’s foundation services. These assets include those such as consulting services, Application Lifecycle Services (ALS) and testing.Our services are designed to be the right solution for many different client scenarios. This means that TME players may consider major, evolutionary or

modular transformation with us. Results are guaranteed through our Collaborative Business Experience™ and measured to be on target and above customer expectation (OTACE). This capability and offering is illustrated in our TME Service Framework (see figure). The framework centers on communications and content transformation and is characterized by our CTP, DCS** and innovation offerings.

** CTP: Communications Transformation Platform, DCS: Digital Content Services.

What We Do

A suite of solutions for the Telecom, Media & Entertainment Industry

29

Source: Capgemini

Page 32: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

TME Experience

Spanning key players, market segment and geography

30

“ Working with capgemini was a trully colloborative experience...”Rabo Mobiel CEO

“ By working with Capgemini to implement software-on-demand we have been able to achieve a state-of-the-art subscription management system in just six months. We have also minimised the upfront funding required and we are confident of seeing a positive return on our investments in months rather than years.”Paul Cheesbrought Chief Information Officer, TMG

“ Capgemini’s project team integrated seamlessly with ours...”Deputy COO SFR MVNE

“ The work that has been carried out by Capgemini has givin the SABC new impetus and resilience...”Head of Strategy and Risk Management SABC

“ When putting strategy and plans together Capgemini’s concern was always to keep it real and make sure that it can actually be implemented and measured.”CMO Telefónica O2 Czech Republic

“ The joint post-merger project team of Invitel and Capgemini not only overachieved on the initial synergy estimates but also mastered the exciting merger integration process in record time.”CEO, President HTCC

Page 33: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

31

We work with 8 of the top 10 world’s biggest telecom network operators

“ Cell C has made

tremendous progress over the past 18 months and Capgemini have been true partners in helping us on this journey...”CEO Cell C

“ By maintaining a continuous heartbead, Capgemini ensured that this complex project with many stakeholders delivered its results in time.”Marketing Manager Corporate Vodafone Neitherlands

“ We are really satisfied.”Sales & Marketing Director Telia Mobility

“ Ranked 2nd in Online Care and Self-Service domain in Western Europe.”Gartner 2010

“ Ranked 4th in provisioning and activation worldwide.”Gartner 2010

“ Ranked 3rd in Customer Billing Management in Western Europe.”Gartner 2010

“ In Leader Quadrant for ERP Service Providers in North America and Europe.”Gartner 2010

Page 34: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Juan Saca VP, TME Based in North America [email protected]+1 404 353 2469

Contact Us

32

Greg Jacobsen Global Sector Leader, TME Based in North America [email protected]+1 720 261 9600

Pierpaolo Gigliotti Vodafone Global Account Executive Based in Italy [email protected] +39 348 158 0124

Pierre Marin VP for New Offerings & Alliances, TME - Based in France [email protected]+33 677 058 885

Pierre Blanchard VP Strategic Deals, TME Based in France [email protected]+33 671 710 326

Reji Cherian TME India Lead Based in India [email protected]+91 973 999 1501

Seshadri Rangarajan TME Delivery DirectorBased in [email protected]+91 973 909 9856

Eraldo Federici TME Italy LeadBased in [email protected]+39 335 7516906

Jean-Marc SteffannTME France LeadBased in [email protected]+33 149 005 706

Ravi Kumar Vadaga Telecom BIM LeadBased in India [email protected]+91 9742259605

Page 35: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

Telecom, Media & Entertainment the way we do it

30

Whilst attending the 2011 Congress in Barcelona, the TME team will be hosting briefings and a cocktail reception at the nearby AC Vilamari Hotel. The AC Vilamari is just a five minute walk from Fira de Barcelona.

You are welcome to join us in these relaxed surroundings to discuss any of the topics that are in this e-book or indeed that piqued your interest at the Congress itself.

To arrange a briefing please contact:

Bobby NgaiGlobal TME Marketing Lead [email protected] Mobile: +44 789 115 2828

AC VILAMARIVilamarí, 34-36 08015, Barcelona T. +34 932 890 909 [email protected] http://www.ac-hotels.com/ 1117-AC_VILAMARI.html

Meet Us

Page 36: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

IN/8

D-0

08.2

9a/1

00

Copyright © 2011 Capgemini. All rights reserved.

Contact

Capgemini UK40 Holborn ViaductLondon, EC1N 2PBTel: +44 20 7936 3800 [email protected]

Capgemini, one of the world’s foremost providers

of consulting, technology and outsourc-ing services, enables its clients to trans-form and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business ExperienceTM. The Group relies on its global delivery model called Rightshore®, which aims to get

the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients. Present in more than 35 countries, Capgemini reported 2009 global revenues of EUR 8.4 billion and employs over 100,000 people worldwide. More information is available at www.capgemini.com/tme

Rightshore® is a trademark belonging to Capgemini

About Capgemini

®®

Page 37: Leading the Transformation: Capgemini Mobile World Congress Show Special e-book

IndiaPiroshanagar, VikhroliSEP2 B3 Godrej Industries Complex400 079 MumbaiTel: +91(22) 5555 7000

ItalyVia M. Nizzoli, 620147 MilanoTel: +39 02 41493 1

MexicoAv. Guillermo González # 1600 – 3er. PisoCol. Centro Ciudad Santa FeC.P. 01210 México, D.F.Tel: +5255 8503 2400

Middle EastP.O. Box 502 420DubaiUAETel: +971 50 884 77 64

NetherlandsPapendorpseweg 1003528 BJ UtrechtPostbus 25753500 GN UtrechtTel: +31 30 689 0000

NorwayHoffs veien 1D,0275 OsloTel: +47 24 12 80 00

PolandPiekna 1800-549 WarsawTel: +48 (22) 464 7000

PortugalEdifício Torre de MonsantoLugar de RomeirasMiraflores1495-046 AlgésTel: +351 21 412 22 00

SpainEdificio CedroCalle Anabel Segura, 1428100 MadridTel: +34 91 675 7000

SwedenGustavlundsvägen 131PO Box 825161 24 BrommaTel: +46 8 5368 5000

SwitzerlandRue du Rhône 651204 GenevaTel: +41 22 879 16 50

United Kingdom40 Holborn ViaductLondon, EC1N 2PBTel: +44 20 7936 3800

United States623 Fifth Avenue33rd Floor10022 New YorkTel: +1 212 314 8000

ArgentinaManuela Pedraza 1545C1429CBABuenos AiresTel: +5411 4735 8000

AustraliaLevel 777King StreetSydney NSW 2000Tel: +61 2 9293 4000

BelgiumBessenveldstraat 19B-1831 DiegemTel: +32 2 708 1111

BrazilAv. Francisco Matarazzo1500 – torre New York – 18º ABairro – Água BrancaSão Paulo05001-100– SP – BrazilTel: +5511 3525 0100

ChinaUnit 1101-04, Azia Center1233 Lu Jia Zui Ring RoadShanghai 200120Tel: +862 161 053 888

DenmarkDelta Park 40DK-2665 Vallensbaek StrandTel: +45 70 11 22 00

FinlandNiittymäentie 902200 EspooTel: +358 (9) 452 651

France Tour Europlaza20 ave. André Prothin92927 La Défense CedexTel: +33 (0)1 49 00 40 00

GermanyHamborner Strasse 55D-40472 DüsseldorfTel: +49 (0) 211 470 680

www.capgemini.com/tme