leading the transformation of mobility · leading the transformation of mobility | bmw group |...

LEADING THE TRANSFORMATION OF MOBILITY

Sergio Solero - CEO BMW Italia

Leading the Transformation of Mobility | BMW Group | München | May 2018

Environment Urbanization Politics Economy Behaviour Digitalization


CHALLENGES FOR URBAN MOBILITY.

Digitization

Politics and Regulations

Culture/ Customer Behaviour Economics

Environment Urbanisation

GLOBAL TRENDS


THE WORLD IS CHANGING. MICROSOFT HOLOLENS: GO BEYOND THE SCREEN.


THE WORLD IS CHANGING. BOSTON DYNAMICS: CHANGING YOUR IDEA OF WHAT ROBOTS CAN DO.


THE WORLD IS CHANGING. DOMINO'S WILL BEGIN USING ROBOTS TO DELIVER PIZZAS IN EUROPE.


DIGITAL READINESS. HOW DIGITAL ARE YOU?

YOU ARE 1.0!

Analog.

You are thinking only

analog and feels

„digital“ is not key and

relevant for you.

YOU ARE 2.0!

Digital.

You are familiar with

Internet and

Smartphone, but you

are courious why mobile

apps are replacing

websites.

YOU ARE 3.0!

Intermedial.

You have understood

that Digital

Transformation is

around the corner. Your

smartphone is already

your personal assistent.

YOU ARE 4.0!

Smart Robotics.

You are a data-driven

human being. Terms like

„predictive purchase“

or „Smart Business

Eco-Systems“ are

familiar.

Source: Wolfgang Henseler, sensory minds


DIFFERENT INDUSTRIES. DIFFERENT DEGREES OF DISRUPTION.

ENTERTAINMENT TRAVEL MEDIA

AUTOMOTIVE

Learnings: New Competitors | Eco System Approach | Customer Interface | 3rd Party Network

BANKING HEALTHCARE


USA

Apple

(868)

S

Amazon

(564) Microsoft

(660)

Facebook

(513)

A

N

T

P

P

U

W

Europa

SAP

(137)

Snap

(18) Twitter

(18)

Netflix

(83)

Pinterest

(12)

Priceline (85)

Airbnb

(31)

Uber

(48)

Salesforce

(74)

PayPal (88)

WeWork

(21)

Spotify (16)

(11) Zalando

Yandex (11)

Delivery

Hero (6)

Asien

Alibaba

(442)

Tencent

(493)

Samsung

(367) Baidu

AP

Didi (58)

JD.com

(59)

Alipay (75) Scout24 (4)

The Hut

Group (3)

BGL Group (3)

Auto1 Group (2.9)

P Alphabet

(730)

S Intuit (40)

I

S

Square (13)

S Stripe (9)

D Dropbox (10)

L Lyft (12)

N

Naspers (120)

Afrika

Social Finance (4) Credit Karma (4)

Houzz (4) Instacart (3)

JD

C

M China Internet

Plus (30) W L

N

Meituan (30)

Naver (27)

Weibo (23)

Lu.com (19)

F

T

Toutiao (11)

Flipkart (12)

L Lufax (19) R Rakuten (13)

One97 (7) O

GrabTaxi (6)

Ele.me (6) Kuaishou (3)

Dlacaps (4)

Ola (7)

YY (7)

Coupang (5)

Share: 64 % Share: 3% Share: 31%

Share: 2%

D

OUTSIDE IN: RISE OF DIGITAL PLAYERS AND PLATFORM ECONOMY. EUROPE MUST CATCH UP.

Market Cap in Billion US-Dollar/ 31th December 2017


Autonomous Connected Electrified Shared

CHALLENGES OF THE FUTURE REFLECTED IN THE BMW GROUP STRATEGY.


THE FUTURE “MOBILITY” MODEL.

CAR AS A

SERVICE

MOBILITY AS

A SERVICE

OEM

TRADITION

SMART CAR

& DIGITAL

SERVICES

CONNECTED

LIFE


DIGITALIZATION IS AN OVERALL COMPANY APPROACH AT BMW GROUP. 8 CORE TOPICS HAVE BEEN IDENTIFIED.

Vehicle Business processes Enabler

Customers Ecosystem 1

Connected Vehicle 2

Autonomous Driving 3

Digitalization Core Processes (starting point sourcing and ItO) 4

Industry 4.0 5

Data Strategy

IT Strategy Enabler

Digital Transformation

Customer

6 7 8


THE NEW BMW 5 SERIES DRIVER ASSISTANCE PROVIDES COMFORT AND SAFETY AT THE HIGHEST LEVEL.

Crossing traffic warning rear / front

Active cruise control with Stop&Go function

Lane keeping assistant with active side collision protection

Steering and lane control assistant

Speed Limit Assist

Panorama View

Active Park Distance Control

Parking assistant

Top View

3D View

Lateral parking aid Night Vision

BMW Selective Beam

Remote Control Parking

Distance information

Rear collision prevention

Lane change warning

Lane departure warning

Speed limit and No Pass information

Approach control warning with braking function

Speed Limit Device

Wrong Way Assist

Crossroad Assist

Top View Remote

Film 03_OS_Driving_Assistant_plus_MASTER.mp4


THE MOBILITY OF THE FUTURE IS AUTONOMOUS AND DATA-DRIVEN.

Recognition of traffic light sequence

0 1 2 3 4 5 “Landing on

the moon”

“Quantum-

leap “

No Assistance systems Assisted Partially automated Highly automated Fully automated Autonomous

Fully Automated Driving

Scene Recognition

Sign Recognition

Motion Profile

Environment Profile


CROSS-INDUSTRIAL PARTNERSHIPS NEEDED FOR A SUCCESSFUL DEVELOPMENT OF THE AUTONOMOUS DRIVING.

SENSORS: CAMERA, RADAR, LIDAR.

OBJECT FUSION.

ROAD MODEL.

DRIVING STRATEGY/PLANNING.

COOPERATION.

OEMs

AUTONOMOUS DRIVING.

CENTIMETER PRECISION.

REAL-TIME CAPABLE.

HIGHLY AVAILABLE AND RELIABLE.

HD-MAP.

OEM- COOPERATION.

ULTRA LOW LATENCY.

ULTRA HIGH RELIABILITY.

ULTRA HIGH DATA RATES.

INFRASTRUCTURE 5G.

5G AUTOMOTIVE ASSOCIATION.

SENSORS: CAMERA, RADAR, LIDAR.

COMPLEXITY REDUCTION.

FLEXIBILITY.

FUTURE-PROOF INTERFACE.

SENSOR STANDARD.

INTERNATIONAL BOARDS & ASSOCIATIONS.


ADDING NEW CUSTOMERS BY LAUNCHING NEW MOBILITY SERVICES.

Traditional Vehicle Business Traditional Vehicle Business

+ Services

+ Vehicle Independent Services

30 Million

100 Million

Customers

worldwide 2018 2025

Additional

Customers


50,000,000,000 Devices within the Internet-of-Things in 2020 (CISCO)

THE CONNECTED CAR AS PART OF THE INTERNET OF THINGS. THE ULTIMATE IoT DEVICE OR JUST ONE OF MANY?

290,000,000 Connected Cars in 2020 (McKinsey)


BMW GROUP. ELECTRIFICATION SUCCESS STORY.

BMW i3

BMW X5 xDrive40e

iPerformance

BMW 740e/Le

iPerformance BMW i8 BMW 225xe

iPerformance

BMW 330e

iPerformance

BMW i8 Roadster MINI Cooper S E

Countryman ALL4

MINI BEV BMW X3 BEV BMW iNEXT BEV

PHEV

BMW 530e

iPerformance

BMW X1 xDrive 25Le

iPerformance (China only)


BMW GROUP AND DAIMLER TO COOPERATE ON MOBILITY SERVICES

– Multimodal and on-demand mobility with moovel and ReachNow

– CarSharing with Car2Go and DriveNow

– Ride-Hailing with mytaxi, Chauffeur Privé, Clever Taxi, Beat

– Parking with ParkNow and Parkmobile Group/Parkmobile LLC

– Charging with ChargeNow and Digital Charging Solutions


SMART CITIES ARE CREATED WITH THE HELP OF CORPORATES, PUBLIC SECTOR AND START-UPS.

TODAY… …TOMORROW


INTELLIGENT AND INNOVATIVE BUSINESS PROCESSES. DIGITALIZATION CREATES NEW OPPORTUNITIES.

New Individualization Internet-of-Things

Architecture Autonomous Transport Systems Collaborative Robot Systems

46

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1416

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Data and Analytics Smart Logistics Innovative Automation Additive Manufacturing


IL MIGLIOR MODO DI PREDIRE IL FUTURO È CREARLO.

THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT..

leading the transformation of mobility · leading the transformation of mobility | bmw group |...

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