leadpro marketing automation software v2
DESCRIPTION
Functions and features of LeadPro Marketing Automation solution suite with integrated Lead Management, Email Marketing and Online Survey services.TRANSCRIPT
LeadPro
Lead Management
Email Marketing
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LeadPro Online Marketing Solution
Contents� Anagha Group – Solutions and Service Areas� Lead Management - Business Benefits� Lead Management - Overview� Lead Management – Reporting Samples� Lead Management – Reports� Email Marketing - Process Overview� Email Marketing - Business Benefits� Email Marketing - Functional Overview and Applications� Email Campaign Snapshot� Domain Analysis (List / Campaign)� Activities Tracking� List Management� Sign-up Forms setup and customization� Campaign Definition� Address Filters for Target Marketing� Email Design and Templates� CAN-SPAM Compliance� Increasing Delivery Rates� Reports and Performance Analytics� LeadPro Feature Highlights� Contact Information
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LeadPro Online Marketing Solution
Anagha Group Solutions and Service Areas
Lead Tracking,
Distribution andManagement
Event Marketing,Registration,
Payment Processing,Management
CustomTechnology Services,
Resources
Search EngineOptimization (SEO),Pay Per Click (PPC)
Marketing
Rebates,Co-op Claims,
Warranty ClaimsProcessing
Online Survey
Managementand Analysis
EmailMarketing
CUSTOMERS
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LeadPro Online Marketing Solution
Lead Management - Business Benefits
� Integrate Leads from multiple sources for efficient management� Customize Lead properties based on product / service /
business requirements� Automate Lead Capture processes� Acquire more leads / prospects� Distribute leads to Inside Sales, Field Sales, Channel Partners� Follow-up leads promptly� Nurture leads, Convert to Customers� Integrate with Email Marketing for reminders and follow-up� Accelerate Sales Cycle� Increase Win / Close rates� Cross-sell, Up-sell, Grow sales and profits� Reduce paperwork and manual process errors� Maximize MarComm ROI
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LeadPro Online Marketing Solution
Lead Management – Overview
Multiple Lead Journals Definition –Custom prompts and answers
Lead Capture – Manual Entry, Import from other sources, Interface to 3rd party / in-house systems (API), Parse Email Feeds
Lead Qualification / Assessment
Lead Distribution – Business Area, Product / Service Line, Region, Sales Area, Dealer / Channel, Internal Sales
Lead Fulfillment – Vendor interface, Updates
Lead Follow-up – Email Reminders and Follow-up Activities
Lead Conversion / Sales Tracking
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LeadPro Online Marketing Solution
Lead Management - Reporting
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LeadPro Online Marketing Solution
Lead Management - Reports
� Lead Status Report� Lead Summary Report� Lead Analysis – By Source / Journal� Lead Analysis – By Business Area� Lead Analysis – By Product or Service Line� Lead Analysis – By Franchisee / Dealer / Channel Partner� Lead Analysis – By Region / Sales Area / Sales Associate� Lead Conversion Analysis� Lead Fulfillment Report� Campaign Activities (Opens, Clicks, Forwards) Report� Follow-up Email Opt-out Report
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LeadPro Online Marketing Solution
Email Marketing - Business Benefits
� Drive more traffic to your web sites� Deliver special offers, coupons, product information and event
invitations effectively at low cost� Acquire more leads / prospects� Integrate with Lead management, Nurture leads, Convert to
customers� Educate and engage customers and prospects� Retain existing customers, reduce churn� Cross-sell, Up-sell, Grow sales and profits� Integrate with Online Survey tool� Complement traditional marketing media� Reach Generation X with targeted e-messages� Maximize MarComm ROI
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LeadPro Online Marketing Solution
Email Marketing Process Overview
List, Opt-in /Subscription
Management
Delivery andResponse
Tracking
Campaign Performance
Measurement
Email Design,
Personalization
CampaignDefinition,
Targeting
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LeadPro Online Marketing Solution
� List Reports
� Subscriptions
� Domain Analysis
� Activities
� Bounces
� Opens
� Clicks and URLs
� Opt-outs
� Forwards
� Testing Emails
� Email Scheduling
� Bounce Management
� Tracking
� Opt-out Processing
� Email Forwarding
� Google Analytics
Tracking Integration
� Properties
� Category
� Address Assignment
� Target Filters
� Email Templates
� Email Design
� Customization
� Personalization
� SPAM Avoidance
� Drip Email Campaigns
� Sign-up Forms
� Auto Responders
� Follow-up Emails
� CAPTCHA Security
� Subscription Opt-out
� List Definition
� Custom Data Fields
� List Import
� Image Library
� CAN-SPAM Rules
Reporting & MetricsDelivery TrackingCampaign DesignList Management
Email Marketing - Functional Overview and Applications
� Email News Letters, eMagazines
� eCoupons, Special / Promo offers
� Product Launches, Updates
� Lead Generation and Follow-up
� Reminders, Surveys
� Event Invitations
� Thank You, Webinar Notices
� Fund Raising Requests
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LeadPro Online Marketing Solution
Email Campaign Snapshot
Campaign Overview:
Campaign PropertiesEmail ContentsDelivery StatisticsBounce RateResponse RatesResponse TrendURLs VisitedClick Rates
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LeadPro Online Marketing Solution
Email Campaign Analysis
Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status
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LeadPro Online Marketing Solution
Email Domain Analysis
Analysis of Email Addresses (Contacts / Subscribers) by Domain Name.
Helps plan Campaign and Email design based on the Audience make-up.
Top domains, bottom domains – By emails sent, clicks, bounces, opens
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LeadPro Online Marketing Solution
Email Campaign Activities
Responses / Activities Tracked in the order of occurrence include:
• Opens• Clicks• Opt-outs• Forwards
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LeadPro Online Marketing Solution
Email List Management
List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics)
Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management
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LeadPro Online Marketing Solution
Sign-up Forms Customization
Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Emails, and Advertiser or List Sponsor notifications.
CAPTCHA Security to avoid web-bot (automated) entries.
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LeadPro Online Marketing Solution
Email Campaign Definition
• Campaign Properties
• Adding Addresses / Email Contacts from one or more Subscription Lists.
• Applying Filters (to reach targeted audience)
• CAN-SPAM compliance checks
• Activating Tracking for Google Analytics
• Testing Emails
• Scheduling Broadcast
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LeadPro Online Marketing Solution
Email Address Filters (Targeted Email Marketing)
• Flexible filter features (can be applied for all data fields – Numeric, Text, Date and List of Values).
• Emails can also be manually selected from the filtered results.
Adding Emails to Campaigns: Multiple Filters can be applied while adding emails from Subscription Lists.
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LeadPro Online Marketing Solution
Email Content Creation
• Selecting Content Type (HTML / Text)
• Choosing Template(s)
• Customizing / creating Email contents using a WYSIWYG editor
• Adding URL links
• Adding Images
• Email Personalization
Email Content Sources: LeadPro System Templates, Custom Templates (user generated), Earlier Campaigns and Campaign Specific Custom Content.
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LeadPro Online Marketing Solution
Email Design and HTML Templates
HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized.
Images can be linked as URLs on any web sites or included from Image Library
hosted in LeadPro server.
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LeadPro Online Marketing Solution
CAN-SPAM Compliance Features
Sign-up Forms
Opt-in (Confirmed)Double Opt-in (Re-confirmed)CAPTCHA SecurityForms / Email Customization
Unsubscribe Options
Quick Opt-out link in EmailsInstant Opt-out via WebManual Opt-out ProcessGlobal Opt-out
Address in Email
Full physical address of the sender included in all emails.
Configurable From (Sender’s) Email Id and From Name in all emails.
Unsubscribe Link
All emails sent from LeadPro includes Unsubscribe Link. This link can not be turned off.
On-line Opt-outs (using this link) processed immediately.
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LeadPro Online Marketing Solution
Increasing Email Delivery Rates
AudienceWho are the intended recipients?What are the sources of recipient addresses?Are the emails based on explicit permission?How old is the permission?
Email DeliveryWhat is the delivery day / time? Weekend? Monday Morning?Delivery management (whitelisting, domain analysis, etc.)?What is the Frequency and Relevance? Daily? Weekly? Event Triggered?
CAN-SPAM ComplianceSender’s Email Id and From Name clear in all emails?Full physical address of the sender included in all emails?How easy is it to Unsubscribe? How long it takes to opt-out?
Email ContentsWhat is the Subject line? Can it pass through spam filters?Are email contents free from prohibited words / phrases?Enough text content in the email? Or image heavy?
Who?
What?
When?
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LeadPro Online Marketing Solution
Email Marketing Reports
� List Reports
• List Properties
• List Addresses
• Domain Analysis
• Opt-ins (Sign-ups)
• Opt-outs (Un-subscribes)
• Activity by Email Address
• Image Library List
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LeadPro Online Marketing Solution
Email Marketing Reports
� Campaign Reports• Campaign Activity Statement
• Campaign Snapshot
• Campaign Status
• Campaign Analysis• Emails Opened
• Emails Bounced
• Emails Clicked
• Emails Forwarded
• Emails Un-opened
• Who? When?
• Domain Analysis (By Emails, Bounces, Clicks, etc.)
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LeadPro Online Marketing Solution
LeadPro Features
� Easy to understand and use
� Fully web based, on demand, pay as-you-use model
� No need for software or hardware installation
� Import of existing Permission Lists from other application / database sources
� Email templates, Image Library hosting
� Easy-to-interpret reports and charts
� Export of list and campaign data
� Support via portal, email or phone
� Full service consulting (optional)
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LeadPro Online Marketing Solution
Editions and Pricing
� Pricing starts at $50 a month for Email Marketing (stand alone mode); highly affordable; no risk
� Versions to address various business needs:• Express Edition• Professional / Agency Edition• Enterprise Edition
Express
Professional
Enterprise
� Lead Management and Email Marketing can be used by all businesses irrespective of size:
• Small businesses / Not-for-profit Organizations
• Medium size Enterprises and Agencies
• Large Corporate Organizations
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LeadPro Online Marketing Solution
Additional Information
Website: www.LeadPro247.Com
Toll free: 1-877-9-LEADPRO
International: 248-327-4333
Sales: [email protected]
Support: [email protected]
Corporate: www.AnaghaGroup.Com
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