leadspend overview
TRANSCRIPT
Helping marketers optimize their investment in email marketing
Who We Are Leader in email validation technology Founded in 2008 Based in New York
Clients From Several Industries Financial Services Retail / eCommerce Education Publishing Daily Deals Travel
About LeadSpend
Collect and Send Email to LeadSpend Verified Addresses
About LeadSpend
Some of Our Customers & Partners
Why Use an Email Validation Service?
Help clients improve their reputation with the ISP’s
Reduce bounces Increase Sender Reputation Watch as email marketing
results improve
Increase conversion rates on registration forms and email remarketing campaigns
Ensure accurate data collection Remove unnecessary fields
such as the “Confirm Email”
field from forms Ensure prospects receive emails
Return Path, The Sender Reputation Report, 2011
Why is Validation Important?
Unknown User Rate by Sender Score
We actively check to see if an email is valid at that moment.
Primarily SMTP-based validation.
Also check for known spam traps and disposable email addresses.
How We Validate
Why LeadSpend?
Competitor Review: Speed vs. Accuracy
Two Ways Marketers Work With Us
1 At the Point of Collection
Validate a List,Pre-Send2
At the Point of Collection
Implement our JavaScript on your form
Collect morevalid emails
Improve email marketing performance
Send us your file Identify and removeinvalid email addresses
Improve email marketing performance
Validate a List, Pre-Send
Two Ways ESPs Work With Us
1 2
On-boarding andCompliance
Deliverability
Our Results
Customers typically experience a 10x reduction in bounces.
Essentially 100% accurate globally,
both B2B and B2C.
Absolutely no false positives.
Our Result Codes
Customer Case Study
Results – Unknown Users: 0.17% “Partnering with LeadSpend helped us eliminate
10x the number of false leads, thereby allowing
us to focus on valid
leads, improving ROI.”
—Jack Hogan, CTO,
Lifescript
Within two weeks, LeadSpend was able to reduce Unknown User rates from 6% to 0.17%, and the Accepted Rate is now consistently above 99%.
What Our Customers Are Saying
LeadSpend is awesome! We were buying a new business where the email list was one of its biggest assets. We needed a list verification service to determine whether that asset was usable. We received a great recommendation in Ali at LeadSpend.
LeadSpend worked quickly to get us a quote and process our file. It's a great feeling to start with a clean list and to be confident when clicking the "Send” button.” - Rob Holzer, The Educator's Network, Inc.
““
What Our Customers Are Saying
Working with LeadSpend has been a great experience and has proven
to be a fast and accurate way to ensure that we collect valid email
addresses. They have worked closely with us to determine the best
option for our company to integrate their service, in order to get the
best results and ROI.
- Sujay Jhaveri, CEO, Flatiron Media LLC/MyDailyMoment.com
““
What Our Customers Are Saying
Because we confirm our addresses using double opt-in, I was skeptical about our need to work with LeadSpend. They convinced me to test their validation service to find out for myself, and am I glad we did! I was shocked to see how many confirmation emails we were sending to addresses we shouldn’t have been mailing at all. Even though these were confirmation emails, we still didn’t want to be mailing them on our domains and thus negatively impacting our overall deliverability. In retrospect, my only regretis that we didn’t start sooner.
- Scott Wolf, President & CEO, ArcaMax Publishing, Inc.
““
Thank You
Craig SwerdloffCo-Founder & [email protected]
917.648.6838
Ali SwerdlowVP, Channel Sales & [email protected]
914.450.8254