leadswell cpl deck

© 2011 LeadSwell, Inc. All rights reserved. Confidential.

B2B & B2C Lead Generation on Cost Per Lead

2011 Edition


•I am a lead generation consultant, contractor & broker with 15 years of experience buying & selling digital direct response media. I have unsurpassed experience with lead generation & email marketing: www.linkedin.com/in/mattdpayne

•For 4 years I have been on my own, contracting part time for top tier online media companies, helping create & develop lasting relationships between buyers & sellers of acquisition media.

•I am well networked with major (& minor) B2B & B2C performance media companies & publishers in North America, Europe, Latin America & Asia Pacific.

• My partner’s technology serves co-registration offers on a transparent set of sites, validates, scrubs & passes leads to clients in real-time.

Background on LeadSwell


A Handful of Current LeadSwell Clients

Consulting / Contracting Engagements:

Advertisers:

Publishers:

My network expands beyond this sample to include all known and unknown players in B2B, B2C online media & lead generation


Type 1) Publisher Hosts Lead Generation FormA. B2B Whitepaper SyndicationB. Co-Registration

Type 2) Client Hosts Lead Generation FormA. Link Out to Client Hosted FormB. Solo/Standalone Email Marketing

CPL Based Service Offerings


Case Study: Citrix GoToTrainingCitrix’ lead generation agency needed to reach HR decision makers to promote GoToTraining’s training service. I distributed GoToTraining’s free .pdf whitepaper with leading HR publications like Human Capital Media, Chief Learning Officer & HR.com.

Step 2: Traffic driven to landing page w/whitepapers hosted by publishers

Step 1: HR Pubs promote Citrix Whitepaper in their email list Challenge: Citrix’ lead gen agency needed 300 HR-related whitepaper leads in 1 quarter

Solution: HR whitepaper directories, email databases & newsletters

Results: Client is happy w/lead quality & will consider future campaigns

Whitepaper Syndication


How Co-Registration Works – Step 1 of 3An example of a site I’ve partnered with is SubmitExpress, a well trafficked site where webmasters & small business owners go for help with search marketing. To see how offers are presented, complete this form http://www.submitexpress.com/free-submission.html & hit “Submit Now”

Co-Registration


How Co-Registration Works – Step 2 of 3Subsequent page contains offers. Boxes are unchecked with easy ability for end-users to close the window @ any time. B2B co-registration offer pages monetize @ $.1-$.2 gross per subscriber that views offers, publisher nets 50% of gross/mo for installing code once.

Client offer is presented here.

Co-Registration


With co-registration, the lead generation form is hosted on advertiser’s site. Leads are posted to the Advertiser in real-time or batch. Traffic never leaves publisher’s site.

Co-RegistrationHow Co-Registration Works – Step 3 of 3


Lead Type 2: Link Out Hosted by ClientIf the advertiser prefers that the end-user register on their site, then the advertiser redesigns the landing page to 600x600 or smaller so it can be iframed into the offers page on slide 6. Advertiser will embed our 1x1 pixel into their lead confirmation page.

This is the client's landing page, redesigned to 600x600

Co-Registration Link Out


What Sites Do We Work With?

B2B:

Exciting! In Mar ‘11 JiWire will serve offers into WiFi connection pages @ 500 leading hotels across the US:

B2C:

Int’l, offers are IP targeted to countries on sites above & these popular LATAM sites:

Co-Registration & Link Out


Solo/Standalone EmailLeadSwell helps clients develop relevant, segmented, CAN-SPAM compliant campaigns that find the inbox & convert. We’re well networked with large, responsible b2b & b2c emailers that deploy targeted campaigns on CPL. Client supplies email creative, traffic is driven to landing page hosted by client.


Structure of a Typical Pilot

• 100% Pay for Performance – CPL Pricing• LeadSwell is 100% transparent on sites where offers are running• Client approves presentation prior to launch• Billing is based off of client reporting. Client only pays for net new leads- no bad

leads, duplicates, etc.• Emphasis is on countries determined by client, but LeadSwell can generate leads

from all countries.• 5 business day mutual out means client is not tied to any commitment• Best efforts to fulfill campaigns asap, preference for 90-day timeline• LeadSwell requires no setup fees• LeadSwell can deploy an autoresponder provided by client• Transfer is to client landing page or real-time via HTTP, XML or batch via XLS


For More Information:Matt Payne

[email protected]: mattdpayne

AIM: matthewdpayne

Thank You

leadswell cpl deck

Documents

b2b coregistration

b2c lead generation

lead generation consultant

citrix whitepaper

citrix lead gen agency

hr whitepaper directories

hrrelated whitepaper

publishers site