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California Landscape Contractors AssociationSan Fernando Valley Chapter
Volume 37, Number 10October 2019
Valleyscape is now available online! www.eldoradocommunicationspublications.info
ON THE COVER: Temple in Zhujiajiao, China
THE NEXT EVENT
LEAF Scholarship Fundraiser• Thursday, October 24, 6:30 p.m.• RSVP to Jan Veis at (818) 772-7233
• See Page 5 for details
Click HERE to Register Online Today
SFV CLCA Valleyscape October 2019 3
Coming Events, Contact Numbers & More
Subject to Change – Check with Chapter Office First
Oct. 24 SFV Auxiliary Chinese Auction LEAF Scholarship Fundraiser, 6:30 p.m. Silver Panda Restaurant 10116 Mason Ave., Chatsworth (Vons Shopping Center Next to Rite Aid)
Nov. 5 Tuesday Board Meeting 7:30 a.m. at Denny’s Restaurant, 9003 Tampa Ave. Northridge.
13-16 CLCA State Convention Lake Tahoe Resort Hotel
Board Meetings are usually held the 1st or 2nd Thursday, 7:30 a.m. or 6:30 p.m., locations, days and times vary. Check with a Board Member first. Dinner Meetings are 4th Thursday of the month at 6:30 p.m., unless otherwise noted.
CHAIRMAN OF THE BOARD Steven Kinzler
S K Landscape Design, Inc. 818-345-0492 office
818-345-0494 fax 818-266-3828 cell
VICE PRESIDENT PROGRAMS Francisco Salazar
Groundcare Landscape Company 888-255-5755
818-970-7592 cell [email protected]
VICE PRESIDENT MEMBERSHIP Jennifer Nelson SnapFence LLC (661) 644-9619
SECRETARY Natalie Balyasny
Landscape Contractors Insurance Services, Inc.
(818) 426-0521 [email protected]
TREASURER Josh Emeterio
Specialized Landscape Management Services Inc.
805-520-7590 661-212-0595
BOARD OF DIRECTORS
Nelson Colvin Life Member
818-400-9674 [email protected]
Rene Emeterio Specialized Landscape
Management Services Inc. 805-520-7590
805-823-5603 cell [email protected]
Mickey Strauss MSM Landscape Services, Inc.
818-402-4500 818-341-9236 fax
AMO REP Ted Sirkin
Valvette Systems 818-887-1866
EXECUTIVE SECRETARY Jan Veis
818-772-7233 [email protected]
VALLEYSCAPE PUBLISHER John Hernandez
626-715-1757 cell 626-965-5015
19055 Abdera St. Rowland Heights, CA 91748 [email protected]
FAX 866-591-5093
ASSOCIATE EDITOR/ ART DIRECTOR
Jerry Robin 626-644-4239 [email protected]
San Fernando Valley Chapter2019 Board of Directors
PRESIDENT Luis Casas
Luis Casas Tree Service 818-618-7703
www.clcasfv.org
Jerry RobinWater Wellness Coach / H2 AdvisorCertified Molecular Hydration Specialist
Hydrogen-rich Alkaline Water…From your own kitchen tap!
No more plastic bottles hurting the environment!
www.StopBottledWaterWaste.com
19055 Abdera Street / Rowland Heights, CA 91748tel 626.965.5015 / cell 626.715.1757 / fax 866.591.5093
JOHN R. HERNANDEZPublisher / CEO
4 October 2019 SFV CLCA Valleyscape
President’s Message
LUIS CASAS SFV President
Luis Casas Tree Service
The Benefits of Staff Meetings
Staff meetings are a great opportu-nity to push your company to the
next level. They can also eat up lots of valuable time and become a burden to the employees. Addressing what went well and could be improved upon at every meeting is important. When my business was smaller I tried to avoid them, I figured I could supplement with technology and save time. Now as I am
adding new employees these meeting are vital to the successful operation of our company.
Use the staff meeting to provide an overview of the organization. Everyone gets tunnel vision on the tasks they need to complete for the day, week, and month. The meeting is a good way to reset everyone and let them know what the goal is as a collective, and provide feedback on procedures to complete them. This is also a great time to set the culture of how you want the company to run.
Our first formal staff meeting had an agenda about two pages long. We took three hours to go over every single line item that was important to the company. For me as a business owner it was great. I got to touch on many aspects and got feedback from the group. What was not great was that I had seven employees in a meeting with only one or two able to contribute to most topics. That means up to six employees were just sitting not able to contribute and missing tasks they could be doing out in the field. Our first adjustment was to only talk about important issues that could teach a lesson or about which everyone in the room could contribute.
People need to come prepared for the meeting. Attendees should be notified about the topics to be discussed a few days before the actual meeting, so that they can come prepared to contribute to the discussion. A brief summary at the meeting’s end will help to lock in what was learned or decided so that everyone leaves on the same page.
As a team we can analyze and provide input, but all the time-consuming detail work needs to be done after the meeting. The meeting is set to run no longer then one hour. If the topic is important it will be addressed at that time. If it is not addressed, then it probably is not that critical and can be discussed outside the meeting. Because the meeting is only one hour long, it is imperative that there are no distractions. This means no phones or computers unless it is a real emergency.
Team building and leadership should always be part of the meeting. These meetings should be used to energize the team. Our last staff meeting began with everyone high fiving and comple-menting each other. One change we have not yet implemented – but I would like to – is having each team member have their turn serving as the facilitator. This may change the perspective of the meeting to help look at our organization in different ways that may help office staff, management, field employees and our customers.
Staff meetings should be held on a regular basis to keep a rhythm. We hold our meeting every two weeks. Weekly meetings just seemed to consume too much time, but every company is different and you should always do what’s best for your organization. – Luis
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Fax: (661) 274-2168
Ruben AranibarSales RepresentiveE-mail: [email protected]: (661) 965-2865
Bill DeebleSales [email protected]
Toll Free 1-855-662-2522 (CLCA)Fax 1-530-662-1710
[email protected]/GreenThumbGGwww.gtgrowinggrounds.com
SFV CLCA Valleyscape October 2019 5
CLCA - SFV CHAPTER AUXILIARY
CHINESE AUCTION This annual event, sponsored by our chapter Auxiliary, is not only fun, but all proceeds from the auction will benefit the LEAF Scholarship Fund. Bring your checkbook and a wrapped gift or two (gag or serious) and you will surely have a night to remember!
SFV Election results for the 2020 board will be announced that night, and the actual election of the Association Member Organization (AMO) rep for the chapter will be held as well.
DATE: THURSDAY, OCTOBER 24, 2019
LOCATION: SILVER PANDA RESTAURANT 10116 MASON AVE. CHATSWORTH, CA 91311
TIME: 6:30 pm COST: $25 per person WITH RESERVATION or
$30 per person at the door RSVP to Jan Veis at [email protected] or 818-772-7233 by October 23.
6 October 2019 SFV CLCA Valleyscape
Wednesday & Thursday October 23rd & 24th
9:00 AM - 3:00 PMLong Beach Convention Center,
Long Beach, California
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WC X-MOD DemystifiedTrade Show News
SFV CLCA Valleyscape October 2019 7
BOETHING TREELAND rep Greg Sullivan and wife Carol (left) are joined by SFV Executive
Secretary Jan Veis and Regina Holt at the Mini Trade Show.
THREE AMIGOS – CLCA Ambassador and Past State President Charles Nunley (right)
enjoys the camaraderie at the BrightView Tree SFV event with Valvette Systems’
Ted and Darlena Sirken.
SFV BOARD MEMBERS Jennifer Nelson (VP Membership) of SnapFence, and Natalie Balyasny (Secretary) of Landscape Contractors Insurance Services, are hard-working members
wherever they serve.
PAST SFV PRESIDENTS Rene Emeterio and Mickey Strauss were early arrivals to the
SFV Mini Trade Show.
A CLOSER LOOK at President Luis Casas next to his new Knuckle Boom Mounted Grapple Saw, which he sometimes refers to as his newest family
member.
LUIS CASAS TREE SERVICE displays one of their fleet of Aerial Lift vehicles and their remote controlled Knuckle Boom Mounted Grapple saw (right), at the SFV Mini Trade Show Sept. 26
at BrightView Tree Nursery in Sunland. Shown with owner Luis Casas (left) is BrightView Specimen Tree Manager and the evening’s host Sergio Peña.
VALVETTE SYSTEMS rep Ted Sirken (right) points out to landscape legend Oliver Holt the benefits of the Little Valve irrigation system.
SNAPFENCE rep Jennifer Nelson is visited by Charles Wilhelm of Wilwater Irrgation in front of
Jennifer’s rolling mini showroom.
SFV Mini Trade Show Hosted by BrightView Tree
8 October 2019 SFV CLCA Valleyscape
WC X-MOD DemystifiedContinuing EducationWC X-MOD DemystifiedWater Conservation
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Do You Need to Add Soap to Water? By Richard Restuccia, Jain Irrigation
Charles Fishman taught us in The Big Thirst that water can be too clean to drink. The purest water possible is used as an
industrial solvent for high tech manufacturing of computer chips. The ultra-clean water (many steps past reverse osmosis) molecules have a slight negative charge attracting small specks of dirt. The reason we don’t want to drink ultraclean pure water is that it attracts valuable minerals from your body. So if water by itself is so good at cleaning do we need to add soap to our water?
How Does Soap Work?Public health officials tell us washing our hands with soap and clean running water is the key to prevent the spread of germs and infection. Even if the water isn’t clean, using soap will make a difference identifying soap as the number one factor in clean hands. Before determining if we need soap, it’s best to learn how soap works. Most everything around us is made of molecules. Some molecules love water, and some are repelled by water. Oil attracts dirt and grime and is repelled by water. Oil and water don’t mix is a common phrase we all know. Add soap to water, and it forms tiny clusters. The water-loving part of the soap molecule points out, and the water-repelling parts hang together on the inside. The clusters trap the oil on the inside, so they don’t come in contact with water. Soap suspends the oil and dirt, maximizing the rinsing benefit of water.
How Much Soap Should Be Used?
Sometimes it feels like we waste water by having to rinse our hands or dishes to wash off the soap suds. Pre-cleaning your dishes helps save water when cleaning the dishes and pots. Do your best to remove the majority of gunk on your pots and dishes before you use soap. If just oil and grease remain on your dishes and pots, the soap can do its best work in the fastest amount of time lessening the amount of time you need to rinse the grime away with water. Eating a diet lower in oils and fats is also going to help reduce the amount of soap, water, and time needed to wash your dishes.
As far as the amount, it’s variable by the job. How dirty are your hands or dishes? Dawn (makers of Dawn dish soap) teaches us a few drops to a wet sponge to wash dishes is better than adding it to the water.
As far as your hands, all soaps are not equal, and depending on the quality of the soap, the amounts vary. The Centers for Disease Control and Prevention wants you to be sure the lather reaches the backs of your hands, between your fingers and under your nails.
Cleaning your hands or dishes without soap is possible, but you will use considerably more water. This water will have to be very hot as well, wasting another precious resource. A little bit of soap saves both water and energy.
SFV CLCA Valleyscape October 2019 9
Guided by the ‘Actor’ Within
Last month was the Autumn Equinox. This month of October signals a seasonal fall foliage color manifestation. What a
splendid display nature puts on for us – a rewarding change one after another.
Nature has a way that signals that it is a good time to step back and make any necessary changes required in our business and personal lives. I believe there is a personal individual pattern of expression within each one of us. This individual pattern expresses through all creation, and each one of us is woven into the tapestry of all that life is. This is like the thread without which the individuality of the tapestry would be incomplete. I love the idea that we all are co-creators in this thing called life.
I personally believe that there is an Indwelling Spiritual Presence that I know as God that is the “Actor” as to what we think into this spiritual matrix. The answer to this is to be sure of your right thinking. The Actor has only one objective – to act upon exactly what is being thought.
It is up to us to think rightly. All the great teachers in our history knew this. Every great book in all religions taught this, I have found. Even our founding fathers (and mothers) knew of this thinking, I have read.
In remembrance: 18 years ago on 9/11 a horrible tragedy struck the United States of America. It is through this inner spiritual substance that I believe peoples
of many nations went within to bring about a healing presence over time. The abhorrent terrorism that had happened did bring a new wave of solidarity everywhere over time, although it now appears to be slipping away.
I am proud and honored at being an American, a constitutionalist, and a citizen. Terrorism in any form sucks! And, of course, I am opinion-ated! Yet, Love Does and is absolute. – Dave
Be still and listen to the words and feelings behind the words of another. Doing so acknowledges their good. When you talk, you are only repeating what you already know. But, if you listen, you may learn something new. – Dalai Lama
Just Takin’ a Moment
DAVID JUNOD Sheridan Landscaping,
Inc.
Nature has a way that signals that it is a good time to step back and make any necessary changes required in our business and personal lives. I believe there is a personal individual pattern of expression within each one of us.
RICHARD BARTOTERRITORY MANAGER
714-279-3171 / [email protected]
10 October 2019 SFV CLCA Valleyscape
WC X-MOD DemystifiedAdvertising Rates
CLCA SAN FERNANDO VALLEY CHAPTER2019-20 VALLEYSCAPE ADVERTISING RATES,
INSERTION ORDER & CONTRACTPlease fill out and mail or scan and email to Editor
John Hernandez, El Dorado Communications, Inc., 19055 Abdera Street, Rowland Heights, CA 91748
(626) 715-1757 • [email protected] Call for technical information, questions or details
COMPANY _______________________________________
Phone_______________________ Fax __________________
CONTACT ___________________ Email _______________
BILLING ADDRESS _________________________________
CITY_____________________ STATE____ ZIP__________
COMPANY WEBSITE _______________________________
I authorize El Dorado Communications to insert my ad in the SFV Valleyscape on a monthly basis for one full year,
or as specified:
YEARLY COST 12 ISSUES❏ FULL PG-Back Cover (Add ¼” bleed all around) $4,200
❏ FULL PG – Inside (8½” W x 11” H– add ¼” bleed) $3,680
❏ 1/2 PAGE (Vert.–3 5/8” W x 9 5/8” H) $2,100
❏ 1/2 PAGE (Horiz.–7½” W x 4 5/8” H) $2,100
❏ 1/4 PAGE (3 5/8” W x 4 5/8” H) $1,260
❏ 1/8 PAGE – Business Card (3 5/8” W x 2” H) $ 440
** Ad fees for partial years are prorated to end of year. To determine, divide yearly rate by 12 and multiply by number of months left in year. Ad agencies: Rates are NET.
DEADLINE for ads and stories: 15th of the month prior to publication.
START DATE___________ TOTAL PAYMENT: $________
Signature__________________________________________
Title_________________________ Date_________________
Make checks payable to: El Dorado Communications, Inc. (NOT THE CHAPTER!) Mail to: Editor John R. Hernandez
19055 Abdera Street, Rowland Heights, CA 91748
Technical Info: Ads must be submitted as a PDF, JPG or TIFF file). All elements (including logos, photos, etc.) must be 300 dpi. Ads received outside of size requirements may be reformatted or cropped to fit as required. Email stories in MS Word to Editor John R. Hernandez at [email protected]
SFV CLCA Valleyscape October 2019 11
Call Our Advertisers First!A-G Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Birch Equipment Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
CLCA Convention . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
CLCA Insurance Solutions . . . . . . . . . . . . . . . . . . . . . . . . . 4, 7
CLCA Member Advantage . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Coastline Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 12
El Dorado Communications . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Green Thumb Super Garden Centers . . . . . . . . . . . . . . . . . . . 4
Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Kellogg Garden Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Landscape Contractors Insurance Services . . . . . . . . . . . . 2, 3, 9
Landscape Expo – Long Beach . . . . . . . . . . . . . . . . . . . . . . . . 6
Landscapers Advantage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Smith Pipe & Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Southland Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
StopBottledWaterWaste.com . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Advertising Index
San Fernando Valley ChapterSPONSORSHIP RECOGNITION
SILVER SPONSORLCIS
BRONZE SPONSORBirch Financial
Thank you for your support!
~KURAPIA~
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