In the USA, numerous missions have been launched to spur the game's growth in a place highly desired for its commercial potential. Missionaries are doing their best to convince people that the short three-hour format is the missing link to bridging the gap between cricket and mainstream American culture.Yet despite the proliferation of competitions around the world, the gospel of T20 has turned out to be mostly apocryphal in the USA. Turn on sports talk radio stations in major cities like New York and Chicago and it's clear that the average sports fan still hasn't been proselytised by fours and sixes, run-outs and yorkers. Cricket is still on the periphery of the US sports landscape. "It's very rare to get a chance to take something as important as the world's second [biggest] sport and then try and make a real impact in probably the biggest commercial sports economy in the world.""I think we're in a lucky position to be able to pick some of the best successes from each of the leagues and try and meld this all together for a different fan experience for cricket, and for a whole different way of doing business," Wyness explained. "I think the MLS [Major League Soccer] has done very well with its central contracting procedures. I think the NBA has a great fan experience, as does the NFL, and I think we've just got to make sure that we put the fans front and centre in terms of everything we do, and make sure that we position this as a real entertainment product and introduce cricket in that way to the general population."I think we've got a novelty factor that we can work with straightaway. I think that's where we've got to focus on, making sure that everyone understands that this can really be all action, great fun, and that people will understand it. It's not a very complicated game to understand, Twenty20."Events that "we can position cricket in that can make it fun for the average person to understand," as Wyness said. "You've seen how the NBA does the dunk fest and those sort of things. I think there's every chance that we could be looking to try and do fastest-bowler competitions in unique places. Things like that, I think, are the way that we're gonna go down the road of making sure we have newsworthy events and try and create as much stir as we can do around the real fun event that T20 can be.""I think we've got a novelty factor that we can work with straightaway. I think that's where we've got to focus on, making sure that everyone understands that this can really be all action, great fun, and that people will understand it"Wyness' target is for the league to open in June or July of 2013 with eight teams. To start off, he anticipates that franchises will most likely be based in areas with cricket-specific facilities, such as the Central Broward Regional Park in Florida, or facilities that need minimal work to make them suitable for cricket."We have to be pragmatic and realistic in the first few years," he said. "Obviously we're gonna strive to get our cricket-specific facilities as quickly as possible, but we know those can't happen overnight and we've got to show that there's a market for this. Hopefully the franchise owners and the local municipalities start looking at building cricket facilities."It's important for the league to break into coveted markets like New York, but Wyness thinks cricket could also find success by going into second-tier cities that don't face a lot of competition from other major sports. One city without a pro sports team that he thinks could be an appealing place in which to launch a cricket franchise is Austin, Texas.He doesn't believe that the market for T20 leagues around the world is oversaturated, and argues it's a good sign for CHA that several other countries have started franchise leagues in the last year. "Some leagues will be stronger than others and I would hope that the USA would be right up there among the one or two or three top T20 leagues," he said. "I see no reason at all why we can't attract the very best players to our league and create the very best product."While there are millions of South Asian expats in the USA for whom cricket is a religion, a professional T20 cricket league won't realistically become a viable commercial entity in the country unless the broader community begins to worship the game with them. Wyness' mission is to make people in the USA not only see but believe in T20."I know the product is great. I've seen T20 around the world. I know it's a fantastic game to watch. I know it fits the American market. I feel very privileged to have that chance to bring it to the marketplace in the right way. I think I understand the vision that we've gotta have to get there. There's already a base of interest in cricket in America. We've now got to bring it into a broader appeal and I think we've got exactly the right product to do that."