league/lsc quarterly iia update

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Wednesday January 16, 2013

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1. Credit Union Participation2. IIA Stats3. Program Updates

• GM• Sprint• TurboTax• Dell

4. New Program – Credit Union Auto Club5. Wrap-Up and Questions6. Next Call

Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

Credit Unions

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Program Support Continues to Grow!

2012 Growth 12/11 12/12 Increase

Auto 2,617 2,772 155

Sprint 1,560 1,806 246

Member Rewards 2,547 2,602 55

TurboTax (2011 TY) 955 1,142 187

Nearly 3,400 credit unions support one or more IIA programs!

Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

Credit Unions

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Sales Member SavingsTotal Sales 3,339,905 Total Savings $660 million

Sprint Activations 1,281,593 Sprint Savings > $260 million

Auto Sales 520,542 Auto Savings > $390 million

Turbo Tax Returns 1,500,000 TurboTax Savings > $8 million

Credit Union Auto LoansAuto Loans Funded 276,440 Auto Loan Value > $5.9 billion

• Celebrated 500,000 program sales– Click for press release

• Real-time authorization request data - Q1– When a member of an IIA GM participating credit union requests an

authorization number, we will be able to immediately provide the member information to their credit union

– Provides credit unions the ability to quickly reach out to their members and help them secure credit union auto financing

– CU Action Required: the email address of the CU assigned contact person must be provided to [email protected]

• Continuing effort to refine private offers to maximize credit union success

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• Key program focus continues to be credit union marketing efforts: – Web banners– Emails– Customized inserts

• Credit union logo• Credit union URL• Loan Rate (as low as)• Disclosures

– Lobby materials– Collaboration with local dealers

• Escalations of concerns need to be directed to your NBCs or [email protected]

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To ensure the continued integrity of this program, members must periodically provide documentation to verify credit union membership = eligibility of the program discount.

•New customers are required to verify credit union membership within 30 days of activation

•Current customers are required to provide proof of discount eligibility when upgrading their device if it has been 20+ months since their last validation

Proof of membership options include any of the below with the member’s name:● Credit union check ●

● Unexpired credit union credit/debit card ● ● Current credit union statement issued within the last 90 days ●

● Credit union membership card ●

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Verification is easy and only takes a few minutes to complete. There are two ways to verify credit union membership:•Free Invest in America app for Android and/or iPhone

– iPhone users can find it at the Apple App Store. – Android users can find the app in the Android Market. – Members just need to search for “Invest in America.” – Members will be prompted to black out all confidential information within the app right on

their phone. – This app also lists all other Invest in America discounts.

•Fill out and fax the Sprint verification form and supporting documents to the Sprint Corporate Accounts: 913.523.1987 or toll free: 877.687.8211 Members need to black out all confidential information ontheir documentation prior to faxing.

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CU Solutions Group Efforts•Developed and launched the IIA app

•Created app “how to” tutorials (LMCU) for member education

•Created newsletter articles for both CUs and members (LMCU)

•Continued communication: leagues/LSCs, all participating CUs and members

•Sent educational e-mails directly to IIA opted-in members

•Provided IIA/Sprint signage to 300+ Sprint locations (malls, etc.)

•Created 10,000 fact/“how to” sheets for Sprint store locations to educate staff on the discount and app

In Process•Updating all literature to include the QRC to app

•Creating app “how to” video tutorial for member education (LMCU)

•Continue educational e-mails directly to IIA opted-in members

•Constant communication to leagues/LSC and CUs

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Sprint Efforts•Revised the Verification Form removing any reference to e-mail (LMCU)

•Created internal staff training video on the app for Sprint stores

•Educate consumer at POS

•Sending current customers text message reminders

•Sending current customers email prompts

•Leaving current customers voicemail message reminders

•Extended new customer verification time from 14 to 30 days.

•Using CU checking account auto payment records to validate

In Process•Determining viability of using CU credit card as payment for validation

•Distributing 10,000 fact/“how to” sheets to sales channels to educate staff on the discount and app

•Constant communication to all channels

Reminders Prior to Discount RemovalDay 1: SMS Day 10: SMS (emails sent also if given) Day 20: SMS (emails sent also if given)Day 25: Voice message Day 30: SMS alerting customer discount is being removed

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League/League Service Corps•Post information regarding Sprint verification to your league/LSC website:

– QRC to the Invest in America App– Verification Form– Newsletter Articles– Tutorial (video)– Benefits

•Use the verification newsletter article in your publications

•Send emails to credit unions reminding them of the importance of verification

•Communication, communication, communication!

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Credit Unions•Post information regarding Sprint verification to their credit union website:

– QRC to the Invest in America App– Verification Form– Tutorial (video)– Benefits

•Include the verification newsletter article in multiple newsletters

•Add the QRC to the Invest in America app to: statements, website, newsletter

•Educate frontline staff of the verification process

•Connect with local Sprint store representative (keep their business cards at teller stations to refer members requesting additional information or assistance)

•Make sure to have the most up-to-date Sprint literature with the QRC

•Communication, communication, communication!

When members replace their home phone service with Sprint Phone Connect, they can enjoy up to $100 in instant savings on a smartphone.

*Requires a two-year Agreement/activation. Home phone not included. $100 may be used on iPhone. ** Not eligible for the Credit Union Member Discount.

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When: Runs through April 11, 2013

What: When members replace their home phone service with Sprint Phone Connect*, they can enjoy up to $100 in instant savings on a smartphone.

– Only $19.99/month**. Unlimited local and long-distance calling while on the Sprint network.

– Free Sprint Phone Connect device; easy start up– Keep your phone number

How: Offer only available in Sprint Stores. Members should mention Corporate ID: NACUC_ZZM to claim the discount. Must activate both devices in store on the same account at the same time.

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Renewal Forms for the Sprint Credit Union Member Discount program should be submitted no later than October of the new Contract Year (October 2012).

Participating credit unions are responsible for marketing the program throughout the entire Contract Year, via their website, lobby and newsletter beginning in October, regardless of when they schedule their statement insert mailing, by utilizing the free materials provided.

Credit unions can submit their renewal form in October and still schedule for a July statement insert mailing.In the future, please communicate this to your credit unions to ensure that they have ample time to fulfill all of the minimum marketing requirements.

Remaining opportunities for the 2012-2013 Contract Year statement insert: April Mailing (3/31/2013 Statement Closing Date) Requests must be received by 3/1/2013July Mailing (6/30/2013 Statement Closing Date) Requests must be received by 6/1/2013

Of the 1,818 participating credit unions, 35% (628) have not yet renewed for the 2012 - 2013 Contract Year.

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The annual Sprint marketing incentives are generated from overall member usage – a good reason to keep it in members’ minds. The more the program is taken advantage of, the more members save and the higher the incentives become.

Credit union marketing requirements:• Promote Sprint service exclusively • Include a quarterly statement insert at least once per Contract Year• Continuously display Sprint lobby materials • Publish approved newsletter articles at least two (2) times per Contract Year • Display approved Sprint banner and link on credit union website

Additional ways credit unions can keep Sprint growing: statement messaging, posters, team up with local Sprint stores for lobby events, add the discount to benefits of credit union employment.

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As our partner, here are the things your organization can do to assist in making the program a success for all.•Post information regarding Sprint Verification on your website and encourage your credit unions to do the same

(Sample: http://www.lovemycreditunion.org/IIA-Application-961.html)

•Send your credit unions emails regarding verification and remind them of what they can do to help their members continue to receive the benefits of this program •Continue to grow your state(s) credit union participation•Follow up on credit union inquiries/needs: I will be sending these directly to the leagues/LSCs for assistance•Encourage Credit Unions to keep Sprint on their members’ minds•Encourage 2012 – 2013 Contract Year renewals

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2013 Credit Union Webinars Dates - All Webinars Begin @ 4:00 PM (EST)

Tuesday February 12Tuesday March 12Tuesday April 9Tuesday May 14Tuesday June 11Tuesday July 9Tuesday August 13Tuesday September 10Tuesday October 8Tuesday November 12Tuesday December 10

Attendee URL: Will be sent monthly to leagues/LSCs

For Toll Free Audio Call: 1.866.816.1627

Participant Code: 142 429 6183

● Verification ● ● Marketing Requirements ●

● Promotions●

● Incentive Calculation ●

• Post web banners prominently on CU website home page and online /home banking sites that link to their custom TurboTax microsite

• Send HTML emails directly to credit union members

• Promote the TurboTax “Double My Refund” Sweepstakes so members of participating credit unions will have a chance to win before 2/28

• Order FREE printed Jackson Hewitt statement insert coupons, bundled take-ones and posters to include in monthly statements and for in-branch promotion. Can also post a link on CU’s website to the electronic version of the coupons for broader distribution

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Date Activity

Dec – Mid January Log onto the Partner Center at lovemycreditunion.org to get Tax marketing materials:http://www.lovemycreditunion.org/Tax-Services-Marketing-Materials-464.html

Order FREE Jackson Hewitt inserts, take-ones and large posters by 1/25/13Post TurboTax web banners prominently on website home page and within online/home banking sites (Promoters can request custom sized banners online)Include Tax articles in newsletters, social media messaging, e-statements, etc.

Early January TurboTax Sweepstakes Began 1/3/13: Members of participating CU’s can qualify to winTurboTax Promoters: Must send two dedicated emails (The first one should be sent no later than 1/26/13. Promoters can request assistance with email delivery)

1/30/13 IRS E-file: IRS starts accepting e-filed tax returns for Tax Year 2012

1/21/13 – 2/15/13 Peak tax season: 30-40% of CU members will be finished filing their tax returns by mid-February.

2/28/13 TurboTax Sweepstakes Ends

March - April Optimize campaign messaging with End of Tax Season MessagingTurboTax Promoters: Must send two dedicated emails (The second one should be sent no later than 4/1/13)

4/1/13 – 4/15/13 Late season peak (final days of tax season) 40% of CU members will finish their returns

Ongoing CUSG will email participating credit unions regarding member activity and marketing best practice reminders

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• $50 off on Select Dell Inspiron Systems– Enjoy reliable secure easy computing with the Inspiron that’s right for you– Instant savings – simply use coupon code HVVHWTGJ3Z5Q0W when placing order– Discount offered through February 1, 2013– Click here to view offer details

• Dell Advantage – Additional Discounts– 5% back in the form of a Dell eGift card on all purchases– Free second day business shipping– Exclusive discount offers for computers, electronics, and accessories

• Roadside Assistance plan offered exclusively to credit union members• Private label plans offered through the 2nd largest roadside assistance

company in America • Revenue share opportunity for Leagues and CUs• Pilot launch - February 4, 2013

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• Marketing– Post Web Banner – Booth at AC&E and Promote IIA Products – Speaking opportunities for NBC’s, partners, etc. at AC&E’s, leadership events,

lunch and learns, webinars, etc.

• Communication Vehicles– Newsletters Articles Seasonally Promoting IIA Products– Quarterly IIA Product E-mail– Annual Call to action letter from League CEO– Information displayed at League events and Lobby

• Sales– Set up visits with targeted credit unions (NBC’s / League Reps)– Track contacts, sales and opportunities

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• League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*

– April 17, 2013– July 17, 2013– October 16, 2013

• Access Information– Toll free: +1 (866) 816-1627– Conference ID: 1177265367

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

league/lsc quarterly iia update

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