leah busque, taskrabbit - warm gun conference
DESCRIPTION
www.warmgun.comTRANSCRIPT
One Pimped Out Rabbit: A Mobile Case Study
7 Years IBM Engineer
If You Build It, They Won't Come
Pimp Out Your Assets!• Equity
• Fame: Inclusion in press, blog entries, etc
• Advisors relationships
• Glory of working on something awesome
• Adding to their portfolio
• ... Or maybe you're great at making paper dolls
Agree on an MVP• A single scenario• High level design goals• Focus on 3 "Signature Interactions"• Be brutal in calling out of bounds
Be able to Post a Task in under 30 seconds without typing
Design & Development Process
Brainstorming Wireframes User Research MVP Design finalized Prioritization Engineering Arguing MVP
submitted
2 weeks 2 months
Start with Wireframes to Drive User Research
Call Out of Bounds!
Matrix of Task OptionsTask Type Task Buttons Groceries Run Store Drop off (location) Delivery window
Rabbit Expenses I'll pay
*Restaurant Delivery Restaurant Drop off (location) DeadlineRabbit Expenses I'll pay
*Donation Pickup Pick up (location) Drop off (location) Pick up timeRabbit Size/vehicle I'll pay
*Laundry Where Pick up (location) DeadlineRabbit Expenses I'll pay
Shopping Run Store Drop off (location) Delivery windowRabbit Amount I'll pay
*Courier Pick up (location) Drop off (location) Delivery windowRabbit I'll pay
Housecleaning Location DeadlineRabbit I'll pay
Moving Pick up (location) Drop off (location) Moving periodRabbit Size/vehicle I'll pay
zzzzz
Moving into the Dev Cycle
Stakeholders
- 1 Eng learning iOS- Dir of UX- VPE- Founder
- Lead Designer/ PM- 2 IxD Designers
- Lead Mobile Eng- Lead Architects
Pimp Out Your Assets
Focus on Signature Interactions
1. The Carousel
2. Voice recording a description
3. Histogram of pricing history
✔ posting a task
✔ no typing
✔ < 30 seconds
The Carousel
Snap it | Say it | Type it
Histogram of pricing history
Lessons Learned• Ensure that all stakeholders are in the room to make key
design decisions
• The best outcomes happen when Design & Dev are pushing each other's boundaries
• Pimp out your assets!