leaks, mops , & determination
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Leaks, Mops , & Determination. The Ivey Connects Consulting Engagement at TAP Sid Wilson. Project Structure. What is the current situation? Where does TAP want to go? What does TAP need to do? How can TAP get there?. The Current Situation. Charitable Responsibility. - PowerPoint PPT PresentationTRANSCRIPT

Leaks, Mops, & Determination
The Ivey Connects Consulting Engagement at TAP
Sid Wilson

Project Structure
What is the current situation?Where does TAP want to go?What does TAP need to do?How can TAP get there?

What is TAP?
Engaged Citizens
Volunteers &
Board Members
Artists & Employe
es

The Current Situation

To educate the public in the arts by providing various artistic presentations to raise the public’s appreciation of the arts
To educate artists by the establishment, operation and maintenance of a centre which will provide facilities, equipment, and education for artists
To encourage development of artists and to act as a resource body to artists
Charitable Responsibility

Fit with London Arts Community
Forest City
GalleryTAP
Museum
London

Fit with London Theatre Community
Spriet Theatre
• Youth Actors• Young/Family
Audience
TAPPalace Theatre• Semi-
Professional • Older audience
TAP
Grand Theatre• Professional• High
Class/Upper Middle class, trending older audience

Studio RentalOr
Gallery Rental
Theatre Attendance
Theatre/Special Events
Rental
Free Admission to
Gallery
Art Classes
VirtuousCircle

Where TAP (& the community) want TAP to go

How to expand the circle?
Art Rental ProgramArtists’ Retail IncubatorEnhanced Art ProgramsFront of House StaffLarger outreach campaigns

What do these look like?
ARTS Project Alcove Mini-gallery for Art Rental
& Artists’ Retail at the front of the north gallery, modifying the current storage closet
Space monitored by a new front of house staff
Pieces in the selection can be viewed on the website
Lower South Gallery Separation
Outfitted with either a projector + Screen, or a moveable white board
Designed as a draw “through” the space, presenting either films or musical acts.
Run for a month at a time, not just a week
Enhanced Programs• Artist to Artist open
nights: more mingling• Lunch hour or early
evening buskers• Corporate Teambuilding• Teen/Young Adult Art
programming• “Open Art” sessions,
where supplies available, participation for a small fee.
$2,183 Upfront$10,052 Operating60-100 pieces rented/year
If not AR,Maybe Programming?

What TAP Needs

Low Risk, Moderate Reward
Current Activities are sustainable, but stagnant Unsure Art Rental, Art Retail will bring
sustainable revenues early enough Expenditure would eliminate important Emergency
Funds Whatever option is chosen, needs to
accomplish more than one goal at the same time

What TAP can do to get there
Sponsorship Package Designed to bring in funds AND potential new customers for proposed programs
Trial period exhibited low interest in Art Rental
Shifting focus to Creative Teambuilding

Studio RentalOr
Gallery Rental
Theatre Attendance
Theatre/Special Events
Rental
Free Admission to
Gallery
Art Classes
GROWINGVirtuous
CircleNew Members
Sponsors
Young
Artists
New Partners

Thanks!
London Life Ivey Connects TAP Board Robin Sandra Richard TAP Artists Community Stakeholders Corporate Partners