lean & agile @ digital media management - thomas more mechelen
TRANSCRIPT
Lean & AgileDigital Media Management
Thomas More Mechelen2014
@bartvermijlen
lego game
http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/
http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/
MVP (Minimum Viable Product)
Build -> Measure -> Learn
Hypothesis
Test for Value & Growth
Pivot
advertising?
Mindtunes
BAS 2013@bartvermijlen
masterpiece mentality
http://www.flickr.com/photos/25876167@N08/3694927599/
agile!
http://www.flickr.com/photos/puliarfanita/8695471645/
BAS 2013@bartvermijlen
How to apply agile to projects in creative agencies?
waterfallphase-gate
http://www.flickr.com/photos/cluczkow/8650038393/
creation
design
production
waterfallphase-gate
http://www.flickr.com/photos/cluczkow/8650038393/
creation
design
production
agileiterative
creation
design
production
creation
design
production
creation
design
production
creation
design
production
recap:
● advertising = complex● build/measure/learn to PROBE● iterations
Getting Started with Agile.User Stories
Twitter Example
backlog exercise
http://www.flickr.com/photos/lucamascaro/6272993686/
Scrum
Scrum
http://www.flickr.com/photos/west_point/5506094415/
timeboxes
● sprint planning● daily scrum● sprint review● sprint retrospective
roles
● team● product owner● scrum master
artefacts
● backlog● scrum board● burndown
BAS 2013@bartvermijlen
BAS 2013@bartvermijlen
BAS 2013@bartvermijlen
BAS 2013@bartvermijlen
Scrum for Rock Bands
Values?
- transparency- inspection- adaptation- TRUST
What’s In It for You?
What’s In It for You?
retrospective
leanpub.com/theagileagency