lean content: an effective web writing workflow
TRANSCRIPT
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@portentint
LEAN CONTENT
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@portentint
I’m Ian. CEO of Portent.
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@portentint
@portentint
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@portentint
Once, I raced bicycles(I sucked)
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@portentint
Lean = Maintaining Velocity
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@portentint
Lean = Occasional Road Rash
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@portentint
Lean = Looking Where You’re Going
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@portentint
You have to practice
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@portentint
2x effort now means .5x effort forever
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@portentint
.5x effort = better technique
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@portentint
HOW I CREATE A BLOG POST
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@portentint
I find my ideas
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@portentint
Answerthepublic.com
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@portentint
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@portentint
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@portentint@portentint
My own twisted psyche
Deodorant in space?
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@portentint
Google Suggest
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@portentint
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@portentint
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@portentint
I set up my project
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@portentint@portentint
Do not skip this
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@portentint
I use plain text
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@portentint
Sublime Text 2
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@portentint
Why plain text? Hmmm. Let’s see…
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@portentint
It doesn’t crash
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@portentint
Small
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@portentint
Portable
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@portentint
HTML, from Word
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@portentint
Future proof
the aliens have invaded!
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@portentint
Future proof
at least they can read my text files
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@portentint
Add Markdown
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@portentint
http://bit.ly/1RscAUc
Install guide
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@portentint
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@portentint
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@portentint
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@portentinthttps://daringfireball.net/projects/markdown/syntax
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@portentint
Preview in Marked
Marked2app.com
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@portentint
On Windows:
http://markdownpad.com/
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@portentint
Use images (that matter)
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@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
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@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
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@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
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@portentint@portentint
AVOID CRAPPY STOCK PHOTOS
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@portentint
Use images for a reason
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@portentint
“Break up the page” is not a reason
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@portentint
Sourcing images
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@portentint@portentint
Bespoke
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@portentint@portentintA Dwarf by BrokenMachine86 (brokenmachine86.deviantart.com). Colored pencils and ink on brown paper.
Wikimedia
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@portentint@portentint
Pexels
Unsplash
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@portentint
Google filter by usage rights
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@portentint
Snagit for screen caps
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@portentint
Quick Snagit tip: Save sharper screen caps
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@portentint@portentint
Skitch
Mac: CMD + CTRL + 4
Windows: CTRL + PrtScn
Android: Sleep/wake + volume down
iOS: Sleep/wake + Home
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@portentintQuestions? Tweet @portentint
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@portentint@portentint
Alfred lacks purpose
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@portentint@portentint
Alfred has purpose
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@portentint
Prep the images
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@portentint
Preview on Mac
Paint on Windows
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@portentint
Compress!!!See http://portent.co/speedy-sites
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@portentint
Put ‘em where they belong
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@portentint
Save. The. Original.
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@portentint
Want a preview?
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@portentintNo formatting yet, but see size/shape
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@portentint
Edit
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@portentint
HemingwayApp
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@portentint
Proofread
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@portentintCREDIT: ZEKE MILLER, TIME REPORTER
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@portentint
Grammarly
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@portentint
I CONVERT
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@portentint
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@portentint
Huzzah!!!
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@portentint
Automatic
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@portentint
Automatic!!
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@portentint
Automatic!!!
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@portentint
Automatic!!!!
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@portentint
Automatic!!!!!!!!!!!
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@portentint
Publish
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@portentint
Use “Text” not “Visual”
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@portentint
Upload images
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@portentint
Preview!!!!!!!!!
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@portentint
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@portentint
HOW I SQUEEZE OUT EVERY DROP OF VALUE FROM THAT CONTENT
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@portentint
Re-use
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@portentint@portentint
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@portentint@portentint
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@portentint@portentint
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@portentint
time to retweet…
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@portentint@portentint
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@portentint
The rollup(from @seo-theory)
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@portentint
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@portentint
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@portentint
WHERE TO PUBLISH
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@portentint
SLIDESHAREVINEINSTAGRAMSCRIBDKINDLEAUDIO
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@portentint
MEDIUMLINKEDIN PULSEQUORAREDDIT
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@portentint@portentint
Why publish elsewhere?
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@portentint
BONUS ROUND
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@portentint
BONUS ROUND!
Smart quotes
“ “” ”‘ ‘’ ’
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@portentint
BONUS ROUND!
Others
—–…©™
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@portentint
Remember, if you use Markdown, you don’t need to learn these
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@portentint
Plague words
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@portentint
3E6699
END RESULT RESULTUNDER NO CIRCUMSTANCES NEVERINDEED OMITREGARDLESS OMITSIMPLY PUT OMITOBVIOUSLY OMITBEYOND A SHADOW OF A DOUBT DEFINITELY
HTTP://PORTENT.CO/PLAGUE-WORDZ
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@portentint
Formatting
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@portentint
BASIC LAYOUT
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@portentint
BASIC LAYOUT3-6 lines/paragraph
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@portentint
BASIC LAYOUT
1-3 paragraphs per heading
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@portentint
Just guidelines
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@portentint
TOOLS TO GET FAST
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@portentint
TextExpander: Type less
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@portentint
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@portentint
Shortcat: Mouseless menus
SHIFT + CMD + SPACE
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@portentint
Hit ENTER
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@portentint
THE ADVANCED CLASS
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@portentint
Github
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@portentint
Github: Collaboration & versioning
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@portentint
Plus Markdown previewing
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@portentint
PandocConvert to Word, Kindle, PDF, HTML…
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@portentint@portentint
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@portentint
THE WRAPUP
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@portentint
POOT
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@portentint
This is a process
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@portentint
2x effort now means .5x effort forever
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@portentint
.5x effort = better technique
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@portentint
Get in touch! I want to help!!!
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@portentint
SMALL, UNMARKED BILLS ONLY
portent.com/blog@portentint
facebook.com/ian.lurie
THE LINKS: http://portent.co/lean-content