lean & design thinking in education
TRANSCRIPT
I felt a great responsibility for the type of impact I was going to make on the students’ lives.
I felt a great responsibility for the type of impact I was going to make on the students’ lives.
I wanted to bring real life approaches and processes into the class
I wanted to bring real life approaches and processes into the class
Listen to people
Create Empathy
Meaningful Service
Collect Feedback
(Know them individually)
Inspire through
storytelling
(Make a connection)
Solve meaningful problems
(Focus on doing what’s best for them)
CLASS PRINCIPLES
It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.
—Steve Jobs
I used Simon Sinek’s Golden Circle approach to structure the product design process from the WHY to the WHAT
Class Road Map
Problem Discovery
Business Research
Customer & User Research
UX Strategy First Assumptions
Prototyping Testing
Observation & opportunities finding
SWOT Matrix Customer & User Research Road mapping
Features definition
UX & UI ToolsFinal Presentation
Case Study
Qualitative Testing & Refinement
Sep 02 Dec 09
CC
Final Exam
WHY HOW WHAT
CC CC CC CC CC CC CCCC
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Share
Iterate
PROBLEMCC
Feb 2012
Improved usability of subaru.ca from position 29th to 6th on J.D. POWER usability ranking
“I want to say thank you for all your stories of success and failure that you’ve shared with us. This really helps me to stay motivated and be positive about what I’m doing.”
- Andrew
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Iterate
PROBLEMCC
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Share
Iterate
PROBLEMCC
Students Cognitive findings:
• Social Fears • Wrong expectations • Lack of inspiration • Sense of ownership • Mental health
Find and solve problems Create opportunities for the implicit memory to express itself.
Iterative process Develop sense of resilience. Lose the fear to fail.
“UX Strategy is the subject we know the least about at this point in our program. Aside from this class, we only had one other course last year that touched a bit on it, so this is definitely an area that I think I can improve on.”
— Hazel
“This semester has been incredibly useful and informative for me. Dabbling in freelance work I can take everything that I’ve learned and apply it to working with clients big or small. Definitely my favorite class and most impactful topic this entire two year course.”
— Casy