lean mean translation machine
TRANSCRIPT
Lean Mean Translation Machine@ineverylanguage
#stcwebinar
It’s not about doing more with less, but doing better with what you’ve got.
Whydo you
translate?
Top ReasonsFortune 500 Companies Translate
To meet customer expectations
To reach more customers in markets where they already compete
To increase brand value
To meet regulatory & legal requirements
64 66 68 70 72 74 76 78 80 82
Percentage
69.39%
71.43%
71.43%
79.49%
Whohandles
translationnow?
Who should handle your translation?
Whodo you
translate for?
Dialect
Mexicans, Puerto Ricans, Cubans, Salvadorians, Dominicans, Guatemalans, Colombians,
Hondurans, Ecuadorians & Peruvians
(10 different origin groups)make up
92%of the US Hispanic population.
What Else?
• Units of Measurement?• Calendar & Time Formats?• Target Currency?• Phone Number? (Interpreters Available?)• Where Are New Images Coming From?• Anticipated Changes – When & How Often?• Reviewers? (In-Country Review)
Glossaries and Term Bases
Glossaries & Term Bases
Glossaries & Term Bases
Glossaries & Term Bases
Does This Really Work?
• Midsized manufacturer in US & Europe– US: 3 writers, 1st translation company– Europe: 1 writer, 2nd translation company– Growing translation need from new client– Already used Lean in manufacturing processes
• Implemented Simplified Technical English (STE)• Consolidated spend to single translation partner• Performed minimal translation memory clean-up
& created Spanish term base
$300K/yr to $100K/yr ($20K saved 1st 8 months)
