PrototypingFor Startups

Original iPod Prototype

Lean

What this talk is about

Who am I?

2 short stories about

prototyping

A prototype is worth a thousand pictures

A picture is worth a thousand

words

What's a prototype?

Early versionof an idea

Testable

Early versionof an idea

This is nota prototype

This is nota prototype

This is

Why Prototype?

To answer questions

and generate new ones

Validate yourassumptions

compare alternatives

Fail early

and cheapl

y

To Visualize your ideas

and share them with others

To Visualize your ideas

Teaminvestors clients

users

and share them with others

To Visualize your ideas

So youFake it

till youmake it

What makes a good

Prototype?

QuickYou can create multiple versions fast

and iterate even faster!

CheapYou wouldn't mind throwing it away and

starting all over again

MinimalContains onlycore features

Pictures ChatFavorites Check-in

TestableYou can put it in front of people and have them

try it out

(instead of just telling them about it)

MeasurableYou can get the numbers behind what's working and what's not.

And hopefully fun to create and use

How I DoRapid + Cheap

Prototyping**Without writing code

1Plan

Define stories, and identify tasks

Create a user flow diagram

Sketch rough interface screens

Photo courtesy of StevenVanwel on Flickr

2BuildPhoto courtesy of Mr. T in DC on Flickr

Decide what you want to prototype

Which questions do you want to answer?

Design main screens

Login screen

Main screen

Create UI states

Profile pop-up

Update Status

highlight update

Add user interaction

3Test

Test several prototypes

To get objective feedback

Decide what to measure

To get accurate feedback

Choose the right users

To get relevant feedback

Ask them to think aloud

To get constant feedback

Interview them at the end

To get even more feedback

4Refine

Discuss results with your team

Integrate findings

Test againwith users

5Share

Have your team play with the prototype, instead of writing long specification documents

Why I prototype

with Keynote

Design tool without

feature creep

SlowLow fidelity High fidelity

Fastclickable

Prototypes

Basicshapes

The ones you need, without the distraction of the ones you don't need

AlignmentandSnapping

Visualstyles

K L

K L

Copy Style

Quickly share styles across shapes

Master slides- Less copy/paste

- Update multiple pages with a single change

HyperlinksAdd user interaction without writing code

Slide Transitions

ExportHyperlinks are preserved!

Test on Device

Without doing any extra work

Works with Adobe suite

CopyPaste

Embed product demos within

your presentations

And it costs less than $20

Firehose Demo

5 Golden Rules for

Lean Prototyping

Don't fall in love with your early ideas

If you can't play with it, it's still a fantasy

EVERYTHINGis an experiment

Favor kaizen over perfection

Be a good storyteller

Thank you!Questions