lean prototyping - presentation - redesign
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TRANSCRIPT
THE LEAN PROTOTYPING
PLAYBOOKPresented By: Kristian Bouw
former co-founder of a failed startupBuilt product without validating assumptions
Could have saved 2 years and 6 figures with the shit I know now
Current founder at notion theoryLean startup consultancy helping startups build and launch their web/mobile product in 3 weeks
Launched with $20k in pre-sales
Solving Design + Product Problems Solving Business + Product Problems
what you thinkyour product looks like
REALITYthe hARSH
a minimum viable product isn’t just the product
it’s an approach to building the product
ask yourself
“What are the minimum features required to
provide tangible value to a single customer?”
mvp product
nail it beforeyou scale it.
IDENTIFY CUSTOMER’S PAIN POINTS1
2 VALIDATE POTENTIAL SOLUTIONS
your greatest fear should be
solving the wrong problem
(or even worse)
solving nothing at all
Their time
stopwasting
(but more importantly)
please stop
your ownwasting
time
turning your ideas into
testable productsSketches Wireframes Prototype
GOALHelp you conceptualize your idea and validate internally
SKETCHES
SKETCHES (aka freestylin’)
GOALHelp you visualize your
idea and validate externally
wireframes
wireframes
wireframes (low-fidelity design)
GOALHelp you give your
application an accurate sense of look and feel
mockups (hi-fidelity design — optional)
mockups
GOALCreate a mock application
(with dummy data) that simulates a working product to get
real user feedback
prototype
Your prototyping
toolboxSketches wireframes
mockups prototypes
Balsamiq
UXPin
Mockflow
InvisionApp
MarvelApp
Proto.ioBalsamiq
Proto.io
Photoshop
Pen & paper
Spaghetti-O’s
iPad & stylus
everything is an
experiment
changeperspective
fail fast, fail often learn fast, learn often
and don’t
forget
build measure learn
what you should do right now
step 1
step 2
Setup 30 meetings with potential customers
These are people you have identified as having the core problem you’re trying to solve
Use first 10 meetings to extract ideas and sketch potential solutions
You should be listening 90% of the time and sketching potential solutions
step 3 Build product wireframes and externally validate with next 10 meetings
Wireframes give your product the tangibility and context needed to test as a viable solution
step 4 Build prototype and get traction with last 10 meetings
Prototypes give you the best opportunity for feedback b/c they simulate the real application
(thanks)
!@kristianbouw
!www.notiontheory.com