lean service creation and innovation culture
TRANSCRIPT
LEAN SERVICE CREATIONOUR SECRET INGREDIENTRisto
Sarvas@rsarvas
Risto SarvasCulture Engineer @ FuturiceAdjunct Professor @ Aalto University
We build.We innovate.We help our clients succeed.
• Founded in 2000• 300 employees from 18 countries• Europe’s best workplace 2012&2013• 8th year in a row profitable growth• YOY growth 30%
“The era of separating traditional industries and technology industries is over—and those who fail to adapt right now will soon find themselves obsolete.” – Forbes.com
Now every company is a software company
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/
DIGITAL MAKES THE WORLD CHANGE FASTER THAN EVER BEFORE
YOU CAN’T PLAN THE DIGITAL FUTURE, YOU NEED TO BUILD
IT.
AS YOU CAN’T KNOW WHAT YOU NEED TO BUILD YOU NEED TO >> EXPERIMENT>> FAIL FAST & MAXIMIZE LEARNING
COMPANY CULTURE IS YOUR STRATEGY.
COMPANY CULTURE IS YOUR STRATEGY.
TRYING & LEARNING
COMPANY CULTURE IS YOUR STRATEGY.
DESIRE TO UNDERSTAND THE CUSTOMERS
COMPANY CULTURE IS YOUR STRATEGY.
REALLY WORK TOGETHER
COMPANY CULTURE IS YOUR STRATEGY.
SPEED, SPEED, SPEED.
COMPANY CULTURE IS YOUR STRATEGY.
OWN THE CASE AT HAND. TRULY.
YOU ARE MAKING THE
NEW CULTURE
WITH YOUR ACTIONS.
HOW HAVE WE DONE IT?
CHANGING LEADERSHIP MODEL’S IS HARD.
USING NEW WORK PROCESS'S IS EASY.
SMALL GROUPS OF PEOPLE + CHANGE IN DAILY WORK METHODS
= PERMANENT CHANGE + TRANSPARENCY = BEGINNING OF COMPANY CULTURE CHANGE
MAKING PROBLEM AREAS VISIBLE
BUT WHAT DOES IT MEAN IN PRACTICE?
31/10/16
BEST PARTS OF HOW STARTUPS END UP WORKING.
COMBINATION OF
Design thinkingAgile development
Lean startup
€
Concrete / Practice / Build / Service design, Coding
Abstract Level: Strategy / Business Model
VALUE IS IN THE ITERATION
FIND A PROBLEM WORTH SOLVING.
WHAT DOES THIS GIRL NEED?
KNOWING AND UNDERSTANDING YOUR CUSTOMERS.
WHAT THEY DO AND WHY THEY DO IT?
WHAT? Location. Time. Money. Difference. Trends. Amounts. Numbers. Items. Distance. Proportions. Clicks. Analytics. Big data.
WHY? Motivations. Feelings. Goals. Values. Attitudes. Prejudices. Behaviors. Actions. Emotions. Histories. Politics. Identity.
LOVE THE PROBLEM
NOT THE SOLUTION
FAKE IT TILL YOU MAKE IT.
Constantly Visible &
Tangible Goal
Constant Feedback
Meaningful and motivating
work.
>>
Small Steps
B U I L D
M E A S U R E
L E A R N
LSC Toolset
16 CANVASES1 HANDBOOK
WHAT ARE WE SOLVING? WHERE ARE WE AIMING?
WHO ARE OUR USERS?
INTERVIEWING THE USERS
BRAINSTORMING
THE CONCEPT
FIRST PROTOTYPE TO TEST THE VALUE PROPOSITION
BUILDING MARKETING INSIDE THE PRODUCT
“SHOW ME THE MONEY”
VERIFYING THE SOLUTION WITH USERS
IS THE CONCEPT REALLY GOOD?
FIRST PROTOTYPE TO TEST THE VALUE PROPOSITION
VERIFYING THE SOLUTION WITH USERS
“SHOW ME THE MONEY”
BUILDING MARKETING INSIDE THE PRODUCT
DETA
ILED
CO
NCEP
TING
KNOWING WHAT WE DON’T KNOW.
WHAT IS THE MINIMUM YOU NEED TO BUILD TO SEE IF PEOPLE WILL LOVE IT?
ANALYTICS TO MAKE SURE WE KNOW WHERE TO DO BETTER AND TO MAKE OUR WORK TRANSPARENT.
WHAT NEEDS TO HAPPEN TO GET THE FIRST VERSION OUT.
OUR GOAL:THE BEST OPEN SOURCE DESIGN PROCESS AND TOOLKIT.
FREE TOOLSFREE HANDBOOKFREE SEMINARS
FREE COMMUNITY
[email protected]@rsarvas
www.leanservicecreation.com…did I say it is all free?
...as in “free beer”