lean startup 101
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Presentation to the MIT Startup Club November 21, 2011TRANSCRIPT
What’s a Lean Startup?(and why you should care)
Jason Evanish – MIT Startup Club – November 21, 2011
Who am I? Jason Evanish
• Co-Founder of
• Spent year + at
• Now – Leveraging customer development as a consultant & working on my next venture.
Agenda for today
• Lean Startups basics
• Lean Startup tools
• How to start today
A Tale of Fail
Lean Startups can help
Lean Startup 101: Get Outside the Building
Lean Startup 101: Test Your Assumptions
Lean Startups 101:Problems not Features
Lean Startup 101:Launch ASAP
Lean Startup 101:Learn + Build + Measure = Lean
How do you do it?
Lean Startup Tools:The Customer Development Interview
1) Person
2) Problems
3) Your Solution
http://www.greenhornconnect.com/blog/how-structure-and-get-most-out-customer-development-interviews
Lean Startup Tools:Finding Customers to talk to
Lean Startup Tools:Getting interest *before* you build
Balsamiq.comKeynotopia.comMockflow.com
GoMockingbird.com
Unbounce.comLaunchrock.com
Bo.ltOptimizely.com
Lean Startup Tools:Measuring what you build
+
Now. Go!
“In God we trust,
all others bring data.”
- W. Edwards Deming
Embrace the Process
What I covered today
What else there is to learn about Lean Startups
Further Learning - Events
• Lean Startup Circle Boston– Monthly meeting featuring speakers and discussions
of important topics for lean startups
http://www.meetup.com/Lean-Startup-Circle-Boston/
• Startup Lessons Learned Conference– Annual Lean Conference (simulcast with Boston
viewing party)
http://www.sllconf.com/
Further Reading - Books
The Lean StartupBy Eric Ries
Great high level overviewof all the principles of aLean Startup.
The Entrepreneur’s Guideto Customer DevelopmentBy Patrick Vlaskovits &
Brant Cooper
The Cliff Notes for LeanStartups; a must read for everyone on your team.
The Four Steps to theEpiphanyBy Steve Blank
The Bible of Lean Startups.Tough read, but excellentcontent.
Running LeanBy Ash Maurya
A practical guide to builda great lean startup fromthe creator of the lean canvas.
Further Reading – Blogs I subscribe to
• Steve Blank, Godfather of Lean Startups
• Ash Maurya, Practitioner and action-oriented
• Dave McClure, Investor, advisor, badass
• Cindy Alvarez, Product manager at Kissmetrics
• Andrew Chen, Metrics and Customer acquisition expert
Further Reading – Helpful Presentations
• The Customer Development Methodology – by Steve Blank
• Startup Metrics are for Pirates – by Dave McClure
• The Top 10 Reasons to not be a Lean Startup– By Patrick Vlaskovits & Brant Cooper
• 20 Ways not to build stuff – by Cindy Alvarez
• How to recruit and interview potential customers – by Elizabeth Yin
• Building Your Customer Development Plan – by Cindy Alvarez
• Minimum Desirable Product: Customer Development for the “Winner Take All” Web – by Andrew Chen
Get in touch with me…
• Twitter: @Evanish
• Linkedin: http://www.linkedin.com/in/jasonevanish
• Email: [email protected]
100’s of Startup events, resources and jobs in Bostonwww.GreenhornConnect.com