Lean Startup: WTF?

massdistraction

Justin Pirie@justinpirieblog.mimecast.comwww.justinpirie.comjpirie@mimecast.com

The Next Web, AmsterdamApril 29th 2011

Entrepreneur: 10+ Years

on2wheelz

Analyst Blogger

Community Manager

Where I work

tipiro

Cloud Services for Microsoft Exchange

How the problem used to be solved...

minifig

What do users get?

Nearly 1m users can’t be wrong!

Lean Startup: WTF?

massdistraction

Ronan_C

Where do Startups Come From?

Daniel Mohr

Founders Ideas

Gueorgui Tcherednitchenko

+ Experience

Will Scullin

= Plan A

Business Plan…

dpstyles™

jeffc5000

BUT 9/10 Startups Fail

Houston, We Have A Problem…

nasa

bcymet

58 Ideas = 1 Success

annethelibrarian

66% of Successful Changed Plans

jeffc5000

WHY???

chubbybrain.com

Matthew Burpee

Lack of Customers

Fallacy #1: Problem is known

Fallacy #2: Solution is known

wwarby

Result: Costs Are Front Loaded

jeffc5000

#FAIL

army.arch

Lean Startup:NOT About Having a Better Plan

er1danus

It’s Finding a Better Path to a PlanTHAT WORKS

THAT is Lean Startup

Joi

paurian

Until Now… It’s Been Intuition

EOI Escuela de Organización Industrial

So People Looked For “Experience”

NASA's Marshall Space Flight Center

Lean Startup = Stress Testing Process

Lean Startup is a rigorous process for iterating from Plan A to a Plan that works

Ah Ha! Idea = Hypotheses

niznoz

trochim

Lean Startup Tests Your Vision(read hypotheses)

Nevada Tumbleweed

So You Can Focus on the Right Actions(and at the right time)

Annie Mole

Lean is a MIX of Techniques

Russians: MiG 15

Destinys Agent

US: F-86 Technically Inferior

andrusdevelopment

Yet F-86 Winning. WHY?

Boyd: Maverick Pilot, Investigates

OODA Loop:# of Iterations BEATS Quality of Cycles

Annie Mole

Next Technique to Add

ckowalik

Mix in Lean Manufacturing

Lean Manufacturing = Remove Waste

Bake

yvettemn

Ta Dah!The Lean Startup Loop

David Wulff

Build

Measure

wwarby

surlygirl

Learn

Rinse, Repeat.

andrusdevelopment

We Know: # of Iterations beats quality

ckowalik

We Know: Lean Makes Better Cars

Matthew Burpee

We Know: Businesses Fail Because of No Customers

Objective: Find the most effectiveway to validate your hypothesis

sashamd

RaeA

Minimum Viable Product

If You’re Not Embarassed:You’ve Waited Too Long

LostInInaka

In a Great Market:The Market Pulls the Product Out

toffehoff

originallittlehellraiser

Before Launching: Do the 40% Test.Are <40% Very Disappointed?

Pivoting?

lovely fig rolls

Change of Direction:Based on Validated Learning

Phillie Casablanca

http://startup-marketing.com

Startup Pyramid:Nail it before you Scale it

Focus on Verifiable Hypothesis

http://www.ashmaurya.com

Become Metrics Obsessed

Some Myths:

wwarby

Lean Startup is Not Cheap…

jeffc5000

Lean is Not About Failing

Warren D

It is Iterating FAST

Build on Solid Foundations

David Wulff

Thanks!Feel free to connect

massdistraction

Justin Pirie@justinpirieblog.mimecast.comwww.justinpirie.comjpirie@mimecast.com