lean startup presentation | mjv technology & innovation

LEAN startupTecnologia & Inovação

“PROGRESS in manufacturing is

measured by the production of high

quality goods. The unit of progress for

LEAN STARTUPS is validated learning

- a rigorous method for demonstrating

progress when one is embedded in the

soil of extreme uncertainty.

Tecnologia & InovaçãoTecnologia & Inovação

CustomerDiscovery

CustomerValidation

Problem: Unknown Solution: Unknown

CustomerCreation

Costumer Development

ScaleCompany

Hypotheses, Experiments, Insights

Data, Feedback, Insights

User Stories

ArehitecturalSpike

ReleasePlanning

Iteration AcceptanceTest

Spike

Requirements

SystemMetaphor

ReleasePlan

LatestVersion

Bugs

Next Iteration

CustomerApproval

UncertainEstimates

ConfidentEstimates

Test Scenarios

SmallReleases

New User StoryProject Velocity

Mix----Tecnologia & InovaçãoTecnologia & Inovação

The Lean Startup

Ideas

Build CODE FASTER

Unit TestsUsability TestContinuous IntegrationIncremental DeploymentFree & Open-Source ComponentsCloud ComputingCluster Immune SystemJust-in-time ScalabilityRefactoringDeveloper Sandbox

CodeData

Measure

LearnLEARN FASTER

Split TestCustomer InterviewsCustomer DevelopmentFive Whys Root Cause AnalysisCustomer Advisory BoardFalsifiable HypothesesProduct Owner AccountabilityCustom ArchetypesCross-functional TeamsSmoke Tests

MEASURE FASTER

Split TestsClear Product OwnerContinuous DeploymentUsability TestsReal-time MonitoringCustom Liaison

Funnel AnalysisCohort AnalysisNet Promoter ScoreSearch Engine MarketingReal-Time AlertingPredictive Monitoring

-----------------Tecnologia & InovaçãoTecnologia & Inovação

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ORT

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Create a Business Model SketchThe first vision of your Business Canvas

Suppliers

Customers

Competitors

Margin

Costs:(Fixed, Variable)

Inputs:(Labor, Materials, Assets...)

1

23

4

5


Verify Early Hypothesis Using Qualitative Methods

Hypothesis Validation

Exploratory Interviews

Problem Interviews


Create the Validation CanvasAims to document validated and invalidated assumptions and pivots

Track Pivots Start Pivot 1 Pivot 2 Pivot 3 Pivot 4

Design & Analyse Experiments

RiskiestAssumption

Invalidated Validated

MVP Stage

CostumerHypothesis

ProblemHypothesis

SolutionHypothesis

1 2

3 4

5 6

1 2

3 4

5 6

Core Assumptions

MinimumSuccessCriterion


Google AdwordsFacebook Ads

Others(Depending on your BP channels)

Landing PagesMock-ups & MVPsFan pagesOthers


Verify Solution Hypothesis using Quantitative Methods

Create your Business CanvasAims to document the different business aspects of your startup


Ash Maurya’s Lean CanvasAdapted from the Business Model Canvas

Problem

PRODUCT MARKET

Top 3 problems Top 3 features

Key activitiesyou measure

Customer Acquisition CostsDistribution CostsHostingPeople, etc.

Revenue ModelLife Time ValueGross Margin

Can’t be easily copied or bought

Path to customers

Target customers

Single, clear, compelling message that states why you are different and worth buying

Solution

Key Metrics

Cost Structure Revenue Streams

Channels

Unique ValueProposition

UnfairAdvantage

CustomerSegments


Identify the Business Hypothesis…and how to test each one!


Evaluate your Conversion Funnel…and act to make your metrics better!


Apply Cohort Analysis…and A/B Testing!


Tecnologia & Inovação

How to set a Startup Account?

“To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups”.”


How to Set an Initial Team?

“Create a initial team with passionate people and establish a effective and multi disciplinary mentoring board. Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career, or professional development”.


How to Design a MVP?

“A Minimum Viable Product has just those features that allow the product to be deployed, and no more. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information”.


Should we Pivot or Persevere?

“A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth”.


How to measure the impact of a Change?

“A split or A/B test is an experiment in which "different versions of a product are offered to customers at the same time.“ The goal of a split test is to observe changes in behavior between the two groups and to measure the impact of each version on an actionable metric.”


Should we Scale now?

“The first question is: do you have a sustainable business? Have you established a validated engine of growth? There are three different engines: The Sticky Engine of Growth; The Viral Engine of Growth; The Paid Engine of Growth”


CASE STUDY

FOR MOREINFORMATION

Books

The Lean Startup Eric Ries

Crossing The Chasm Geofrey A. Moore

Running Lean Ash Maurya

The Entrepreneur’s Guide To Customer DevelopmentBrant Cooper and Patrick Vlaskovits

The Four Steps To The EpiphanySteven Gary Blank

Business Model GenerationAlexander Osterwalder & Yves Pigneur

Tecnologia & Inovação

Londres9 Devonshire SquareEC2M4YF – EnglandPhone: + 44 20 3586 1233

Ricardo [email protected]

Rio de JaneiroAv. Marechal Câmara,160 Gr. 206 - Centro20020-080 - BrazilPhone: + 55 21 2532 6423

São PauloRua Helena, 280Gr. 1103 - Vila Olimpia04552-050 - BrazilPhone: + 55 11 3045 0536

lean startup presentation | mjv technology & innovation

Business

tecnologia

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initial team

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