lean startup/lean innovation "increase successof innovation projects"

Fredi SchmidliACE Event | 10 Year Lean Startup, Theory & Practice, Zürich, 23. October, 2017

Lean Startup/Lean Innovation“Increase Success of Innovation

Projects”

Overview about Theory

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Fredi Schmidli

• Economist and BA• Management Teams in various functions and countries• Entrepreneur• Business Angel and Boardmember: www.startangels.ch• Partner at pragmatic solutions• Community Builder: meetup.com/Lean-‐startup-‐Zurich/

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Goal: To improve the success rate

Source: Ash Maurya «Running Lean»

• Develop product in half the time and at half the cost (GE)

• Reduce failure: “wrong” product and “premature” scaling


Goal: To improve the success rate


• 66% of successful products/companies significantly change original business idea

PDA encryption software led to .. The “Game NeverEnding” led to ..

5


Three Types of Innovation

Horizon 1

Horizon 2

Horizon 3

Core Business

Emerging Business

Exploration known

Semi-‐known

unknown

New disruptive business model

Business Model Innovation

Process Innovation

Todays growth & tomorrows cash flow

Generate today’s cash flow

Options on future high growth business

Source: Baghai, Coley, White, Blank

time

$

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Lean Innovation Framework


Lean Canvas (by Ash Maurya / adapted from Osterwalder)

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Feedback loop

Design experiment

Pretotype, MVP, …Results fromexperiment

Analyse results: Persevere, pivotor quit

weeks not years

Assumptions/Hypotheses

Run experiment

Creativity happens here

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Customer Development

ScaleProduct Market

fit

Problem Solution

fit


• Understand Problem • Define Solution

• Validate qualitatively• Validate quantitatively

• How do I accelerategrowth?

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In a Innovation Project it is unknown what the customermight find valuable and even who he/she is. Value is generated by learning these unknowns.

What is lean thinking?Value is “providing benefit to the customer”, anything else is waste.

The Lean Innovation Challenge


Traditional versus lean approach

Source: Ash Maurya: Running Lean


The roots of Lean Startup

Make productscustomers want

Incrementalreleases

Reduce waste,Operational excellence

Documentyour plan

Adapted from Janis Fraser

Steve Blank


Eric Ries / Ash Maurya 2010/2012


Lean Innovation is …a company culture touching all aspects:Values, Leadership, Organisation, Incentives, Empowerment, …

not a collection of tools

A culture can not be copied easily


Core Lean Principle

Get out of the building


Summary: Saving Potential byapplying Lean Innovation• Lean Canvas instead of Business Plan• Identification & priorisation of risks instead oftesting the whole Business Model• Problem & Solution interviews instead of Market Research• Pretotype & MVP instead of building the Product• Speed has biggest impact on profit


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Nächstes Lean Innovation Training, 21./22.11.17:https://pragmatic-‐solutions.ch/angebot/training/lean-‐innovation-‐training/

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