Kuala Lumpur@leankl #leankl

June 5-7, 2015Microsoft KLCC, Tower 3

Problem focus to Solution Focus

Knowing Pain Points are not ENOUGH

Richard Moh, Rebaem Media Pte Ltd@Richard_Moh

Plan Build Measure

Intro to validation Tools to validate

Validation 101 Where to validate Measure validation

Trig

ger

Topi

cs

What is validationWhy validationWhen to validate

Problem recognitionUser story mappingSolution proposal

Painkiller vs Vitamin

Solution vs Feature

Where audience meet?What do audience talk about?When are they active?

Find them and drive to LANDING PAGE

Quick MVPLaunchRockUnbounce

Validation currency?- Money- Email- Shares

What When to iterate?Sprint cycles

Validation?

No Need Need BuyEvaluate Enjoy Renew

Who are your audience

Knowing which stage consumers are enables you to select the right medium and where to engage them for solution validation

Doppleganger - local/foreign then analyse market sophistication & behaviour

Validating Potential Solution

Review problem validation data

What is that one core thing you ought to deliver

What makes the pain better - bicycles vs cars in tackling problem of getting from point A to point B faster/safer

Landing Page in 2 points

Single Focused Generate Lead

Landing page has a specific goal/action that you would like visitors to act upon.

Only one action. THIS IS IMPORTANT.

What action are you looking at? - Sign up- Download digital assets- Share your landing page- etc

Using Landing PagesReach Out Goal Specific

After reaching to ADs

Speed Test homogeneity Action oriented

What’s next after clicking on your ads?

You had the Trigger, Now get them to take action

Internet penetration allows for you to reach out to TA without physically being there

Quick validation allows for faster iteration cycles

After getting the landing page up, go back to individuals which you validated the problem statement with.

Use their feedback to iterate landing page content to increase effectiveness

Explicitely state action required:- Signup- Email- Pay- Share- Feedback- Download

Contact signups to validate what caught their attention. This is vital to check for problem-solution alignment.

Show first to your friends to fine tune communication message. Don’t diss them when they don’t get it, you just haven’t nail it yet.

Remember the build-launch-learn cycle

Getting from data to insights

WHY

HOW

WHAT

WHO WHAT WHEN WHICH

Association & Connection

Retrieve, Search & Evaluate

Search & Identify

Specific Reply

Your questions affect their response

Get on validation sprintValidate, Iterate & Build

Richard Moh, Rebaem Media Pte Ltd@Richard_Moh