lean story telling – nicolas vérité, product owner of mongooseim
TRANSCRIPT
![Page 1: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/1.jpg)
www.erlang-solutions.com
LeanStory Telling
Nicolas Vérité
How to shape a messagefor better communication
(TopSol Playbook)
Day 1, Tuesday 28th Nov11:00-13:30 Room D
![Page 2: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/2.jpg)
www.erlang-solutions.com
Who am I?Nicolas Vérité (Nÿco)
@nyconyco
nicolasverite
Product Owner for MongooseIM (by Erlang Solutions)Writer & President @ LinuxFr.org
Meetups @ Lean Startup ExperienceWorkshops & serious games designer
![Page 3: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/3.jpg)
www.erlang-solutions.com
Who are you?
Name
Role
Why this workshop
![Page 4: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/4.jpg)
www.erlang-solutions.com
Live sharing?
Pics & Text
▸ Twitter▸ LinkedIn▸ Google+▸ Facebook▸ Instagram▸ ...
![Page 5: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/5.jpg)
www.erlang-solutions.com
Selfie?
![Page 6: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/6.jpg)
www.erlang-solutions.com
Learning objectives
1. Shape a lightweight and minimalist story, to a fully developed narrative
2. Learn by listening, visualizing, doing, and sharing impressions and experience
3. Reboot your own message, by using a flexible articulation
4. Learn from the crowd with a large variety of useful cases
![Page 7: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/7.jpg)
www.erlang-solutions.com
Lecture
Practice
Retrospective
Timebox: 2h30
![Page 8: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/8.jpg)
www.erlang-solutions.com
Visual
Auditory
Kinesthetic
LEARN
![Page 9: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/9.jpg)
www.erlang-solutions.com
Shu Ha Ri
Learnthe rules
Bendthe rules
Breakthe rules
![Page 10: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/10.jpg)
www.erlang-solutions.com
Build
Measure
Learn
![Page 11: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/11.jpg)
www.erlang-solutions.com
Merciless benevolence
Complacent violence
![Page 12: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/12.jpg)
www.erlang-solutions.com
![Page 13: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/13.jpg)
www.erlang-solutions.com
![Page 14: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/14.jpg)
www.erlang-solutions.com
![Page 15: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/15.jpg)
www.erlang-solutions.com
User Experience
Business
Technology
DESIRABILITY
FEASIBILITY
VIABILITY
![Page 16: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/16.jpg)
www.erlang-solutions.com
Lean/Agile Story Telling!
Simple recipes
![Page 17: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/17.jpg)
www.erlang-solutions.com
Make enterprise communication smooth
![Page 18: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/18.jpg)
www.erlang-solutions.com
![Page 19: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/19.jpg)
www.erlang-solutions.com
That was story telling
![Page 20: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/20.jpg)
www.erlang-solutions.com
TopSol Playbook
Playbook: humble, simple, serious game
TopSol: To - P - Sol
to: target
P problem
Sol solution
Recipes, with ingredients, flexible, with options
![Page 21: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/21.jpg)
www.erlang-solutions.com
Managing expectations
NOPEOnce upon a time
Novel, screenwritingElevator/investor pitch
YISSBusinessProducts & servicesIntra and inter-team
![Page 22: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/22.jpg)
www.erlang-solutions.com
Basic
Expanded
Full
Shrinked
Wat?
TopSol Playbook
![Page 23: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/23.jpg)
www.erlang-solutions.com
Basic TopSol Playbook 1/5
Target: who is your solution for? What types of roles, what personas/profiles?
Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution!
Solution: your solution. Spend LESS time here!
![Page 24: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/24.jpg)
www.erlang-solutions.com
Expanded TopSol Playbook 2/5
Target: who is your solution for? What types of roles, what personas/profiles?
Empathy: what do they see, hear, feel everyday? Walk in their shoes
Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution!
Consequences: impact of the problem on their everyday lifeSolution: your solution. Spend LESS time here!
Benefits: better, stronger, fast (facts and figures?)
![Page 25: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/25.jpg)
www.erlang-solutions.com
Full TopSol Playbook 3/5
Context: in what environment do they evolve? What is their history, geolocation, vertical/industry?
Target: who is your solution for? What types of roles, what personas/profiles?
Empathy: what do they see, hear, feel everyday? Walk in their shoes
Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution!
Consequences: impact of the problem on their everyday life
Solution: your solution. Spend LESS time here!Benefits: better, stronger, fast (facts and figures?)
Why: what do you do to change the world?
![Page 26: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/26.jpg)
www.erlang-solutions.com
Shrink TopSol Playbook 4/5
Remove everything
Keep only the necessary
One sentence
(Unique) Value Proposition
The MVP of a message
Extremely difficult
![Page 27: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/27.jpg)
www.erlang-solutions.com
Wat? TopSol Playbook 5/5
Repeat some elements
Remove some elements
Add some elements
Re-order
Reinforce with visuals
Strengthen with body language
Add your magic
![Page 28: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/28.jpg)
www.erlang-solutions.com
Inspirations
Monomyth, the hero’s journey
The Golden Circle, Simon Sinek
Lean Canvas, Ash Maurya
![Page 29: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/29.jpg)
www.erlang-solutions.com
Usage
Agile
Lean Startup
Design
Marketing
Sales
![Page 30: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/30.jpg)
www.erlang-solutions.com
Let’s practice
A4 paper
Sticky notes
5 steps
![Page 31: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/31.jpg)
www.erlang-solutions.com
Retrospective
What I hated, disliked
What I suggest to improve, change
What I liked, loved
What I have learnt
How I will you use Story Telling from tomorrow on
![Page 32: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/32.jpg)
www.erlang-solutions.com
Homework
Apply and teach
Test and adapt
Feedback and break
![Page 33: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/33.jpg)
www.erlang-solutions.com
Learning objectives
1. Shape a lightweight and minimalist story, to a fully developed narrative
2. Learn by listening, visualizing, doing, and sharing impressions and experience
3. Reboot your own message, by using a flexible articulation
4. Learn from the crowd with a large variety of useful cases
![Page 34: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/34.jpg)
www.erlang-solutions.com
Selfie?
![Page 35: Lean Story Telling – Nicolas Vérité, Product Owner of MongooseIM](https://reader031.vdocument.in/reader031/viewer/2022030318/5a674a837f8b9a453d8b5a4b/html5/thumbnails/35.jpg)
www.erlang-solutions.com
Thanks, dzieki, merci