leanbookpublishing principles
TRANSCRIPT
lean book publishing
principles
www.leanbookpublishing.com
the book is the star
“Having a great book is the foundation for book success“
1
Focus on the big 5 first
TITLE | COVER | TEASER | BLURB MARKETING STRATEGY
2
engage with readers
“Engage with readers from day one
to validate your book idea andto improve your book constantly“
3
measure success
4
BUILD –> MEASURE -> LEARN
build an audience early
“Having an audience is the most important strength
of the modern author“
5
Reduce waste
“Reduce waste as much as possible
in order to sharpen your saw and to focus on what is truly
important.“
6
kiss = keep it stupid & simple
“Reduce your tasks, messages and efforts to their essence.
Do less and achieve more.“
7
act top down
-> Get the big things right-> Never loose them out of sight-> Act top-down consequently
8
Acquire necessary knowledge
“It takes decades to master a field“
-> Get expert advice early-> It pays off in the long run
9
Failure = Learning
“Learning is an essential part of Lean Book Publishing - Just as
failing.“
10