leaner and smarter: how enterprises can develop better digital products
TRANSCRIPT
Leaner and SmarterHOW ENTERPRISES CAN DEVELOP BETTER
DIGITAL PRODUCTS
WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf(2) and (3) IBM Requirements management white paper (December 2009)
THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
LEAN PRODUCT DEVELOPMENT (LEAN UX)
Lean UX ~ Jeff Gothelf and Josh Seiden
LEAN UX IN PRACTICE:SCALING AN ED-TECH STARTUP
AN AMBITIOUS PRODUCT VISION
Think big.Start small.Move fast.
When we were small ...
… we needed fast, lightweight process
Tight collaboration Design wall
Sketch-to-code Designer & developer pairing
As we grew ...
… we needed efficient supporting tools
Live style guide, Centralized style code Flat UI, Style tiles
Custom icon font Build pipelines, Product dashboards
As we became a large company ...
… we needed a new org-wide mindset
Portfolio roadmap view Report on customer learnings & value
Problem workshops, MVP workshops Goal-oriented teams, Embedded UX
MINDSET
PROCESS
JOURNEY TO BECOMING LEAN
TOOLS
LEAN UX IN PRACTICE:FORTUNE 500 ENTERPRISES
Traditional Enterprise
Cross-Functional Pods
The Connected Company ~ Dave Gray
How can a large enterprise manage 50+ product teams?
PRACTICE COMMUNITIES/TRIBESCROSS-TEAM ROTATIONSCROSS-TEAM PAIRINGSUPPORTING TOOLSMATURE SOFTWARE PRACTICES
Managing Embedded Roles
ProductOwner
Tech LeadUX
QA
Devs Devs
CLEAR MISSIONPRODUCT ROADMAPSSHOWCASE DEMOSVISUAL INFORMATION RADIATORSLUNCH & LEARNSCROSS-TEAM STANDUPSAPI CATALOGUES
Coordinating Product Teams
How can a large enterprise (with 100+ legacy applications) deliver quickly on new business strategies?
Recall: Goal Driven Teams
Goal Driven Business
Lean Enterprise ~ Jez Humble, Joanne Molesky and Barry O’Reilly
PORTFOLIO OF INVESTMENT BETSTESTABLE PRODUCT RELEASESSTOP, PIVOT OR DOUBLE-DOWNINCREMENTAL FUNDING
Fund Outcomes (not Outputs)
Lean Enterprise ~ Jez Humble, Joanne Molesky and Barry O’Reilly
Industry/Market ecosystem mapping
Assign the problem to a team
Strategic portfolio visualization
Rank & prioritize strategic bets
Understand user personas
User research sessionsGenerate solution hypothesis
User journey for MVP
CLEAR VISION AT THE TOPALIGNMENT ON OUTCOMESDELEGATE DECISIONS DOWNEMPOWERED TEAMSLEARNING FEEDBACK LOOPS
Lean Portfolio Management
Lean Enterprise ~ Jez Humble, Joanne Molesky and Barry O’Reilly
DECOUPLE BUSINESS STRATEGY FROM PRODUCT SOLUTIONS!
TRUST.HUMILITY. COURAGE.
THANK YOU.
Questions, comments, feedback?Contact @nataliehollier