leap card
DESCRIPTION
leap cardTRANSCRIPT
Leap Card Use
What is a Leap Card?
A Leap Card is a reusable plastic smart card that can be used instead of paper tickets to pay-as-you-go for transport in Dublin.
Aims
How much influence it is having on the transportation of Dublin residents
improve the quality of the services towards leap card use
Sample size : 30
Residents of Ireland
A variety of ages, genders, professions
Have different preference on transportation
Sample
FindingsFindings regarding how many people heard about leap card before
Avoiding delays
Saving money
Flexible
Convenient
Quicker
Safety
Others
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%100.00%
Findings regarding the reasons for using a leap card
Findings regarding the frequency of using a leap card
Findings regarding whether it should be expanded to other cities in Ireland
Expanding to other cities Top up should be more flexibleProvide a more competitive price Let more people know
Findings regarding services that need to be improved
Evaluation
Majority of the respondents have heard about leap card.
Juniors use leap card more , Seniors use it less.
Tourists usually won’t choose the leap card .
The frequency for using a leap card is a little bit low.
Saving money and convenience are the main benefits.
Problems:
Expanding the use of the Leap Card to other cities in Ireland.
Top-up way should be more flexible
Providing a more competitive price
Conclusion
A tendency to use leap card
Some services that need to be improved
Bibliography
http://southdublin.today.ie/2014/06/19/news-leap-card-tourists/
https://www.leapcard.ie/en/Home.aspx
https://www.behance.net/gallery/9792661/Leap-Card-Brand-Identity-Project