leap forward - 2014 marketing trends that are needed to be focused
DESCRIPTION
What is the trending things that would happen in 2014. Why we need to focus about it? And what we need to prepare? Here are my list of issues that marketer need to keep in mind - digital marketing, content marketing, big data, wearable technology and more.TRANSCRIPT
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2014 Marketing Fast Track
LEAP FORWARD
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Content MarketingContent Marketing is surly the next big thing. It has proven records that great stories create strong engagement with consumers. Brands will consider themselves as a role of ‘Publisher’, not ‘Advertiser’. Content Marketing will shift to centre of gravity of marketing.
Checklists Brand’s Content Strategy Brand’s Content Team Brand’s Journalist Mindset Media for Brand’s content
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Video Content
People will consumer video content more and more. It will become major formats that people want.
Checklists How to create video content, both quantity
and quality What kind of video content that brand can
conquer
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Mobile World
Mobile device will change the way we connect to the world. The stat show that mobile usage significantly increase during past few years
Checklists Brand’s mobile site Brand’s mobile content Brand’s mobile experience Any thing, Any where, Any time mindset Multi-Screen Concepts
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Big Data
Digital world make data visible. These become a big change to analyse consumer behaviour, a new way to research your target.
Checklists Tools to get data from digital world How to track action and transform data Tools to analyse the data Data specialist
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Marketing Automation
When the world become tsunamis of data, there is an opportunity to use data to automate marketing activities. (e.g. send email to user when they mention about xxx more than 3 times)
Checklists
Marketing Automation Tool How to evaluate the data and transform to
action
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Real-Time Marketing
Digital technology and social media empower brand to take advantage of real-time marketing with trending topics in the town. That create a lot of opportunities to be part of conversations
Checklists Real-Time Marketing Staff Real-Time Mind Set Real-Time Monitoring Tools Real-Time Operation
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Native Advertising‘Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience'
Checklists
Channels that brand can use native advertising
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Wearable Device
Wearable device will be the next big thing for consumer. These intelligence devices can get a lot of data, become forth screen and more..
Checklists
Ways of using data from wearable device Wait for “the big hit” e.g. Smart Watch
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Brand Utility
Brand utility become another good tactics for engaging with consumers. It create impressions and good experiences.
Checklists
No need to be always amazing, try to be utility brand
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User Curated Channel
People can now create their own channels, curating their preferred content for their network.
Checklists What interest that brand can
tackle