LEARN ENGLISH WITH THE BRITISH COUNCIL

ENGLISH WITH THE BRITISH COUNCIL

• Introduction• Scope of the service• Product Launches• Price Model• Strategy

INTRODUCTION

• Learn English with British Council is a language learning tool

facilitated via SMS.

• The service is a result of collaboration between zMessenger &

The British Council.

• Launched in 2011 July.

SCOPE OF THE SERVICE:

Grammar Sentence Usage Synonyms / Antonyms Translations in Sinhala or Tamil Language.

Push SMS:

General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary.

Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.

a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.

Pull SMS

Multiple choice questions including odd one out and gap filling.

Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going.

Fill In the Blank. Yesterday we ____ wimming. Answer: ENG <space> (A) went (B) have gone (C) were going.

Conversational English

Conversational Push Sentence translations in Sinhala or Tamil: Ex: Message: Where's the hospital? = Ro:hala koheda?

Conversational Pull Question: Sugar tastes ___. Answer: Sweet. Sugar

tastes sweet. = pæni. Seeni pæni rasayi.

Where's the hospital? = Ro:hala koheda?

Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni pæni rasayi

REPLY MESSAGES:

Reply messages with answers followed with explanations. Ex: Well done! Use Past Simple to talk about single,

completed events in the past.

Performance report every 12 days. Well Done! Your results for learn English with the British

Council is 36/42

Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate. result is 10/12.

THREE LEVELS:

Elementary Level Intermediate Level Advanced level

Subscriber level upgrade or degrade will be happen in 3 circumstances.

1. Voluntary request by the subscriber

2. Once the syllabus for a particular level is completed

3. Performance level exceeds the minimum required level (Only a suggestion will be sent)

Message sending Pattern

  Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

Odd Week

Pull Push

Pull Push

Pull Push

Pull Push

Pull Push

Pull Push

Pull Push

Even Week

Pull Conv. Push

Pull Conv. Push

Pull Conv. Push

Pull Conv. Push

Pull Conv. Push

Conv. Pull Push

Pull Push Report

Above Question pattern continues over the month.

PRODUCT LAUNCHES

Currently available with Dialog & Etisalat

Mobitel to be join in the near future

20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000

Pricing

Operator Price - Prepaid

Postpaid

Dialog 2 Rs. per day

Etisalat 25 Rs. for 15 Days

Mobitel 2 Rs. Per Day 60 Rs. Per Month

MARCOMS

From Operator: BULK SMS , OBDs, E flyers, Leaflets ,

Website, Facebook & Digital Media

From the British Council : Free General English Course at the

Launch Worth 34,200 Rs. Free Library Memberships Work Shops

SAMPLE LEAFLET & AN E-FLYER DONE BY DIALOG

OPERATOR WEBSITE AND SOCIAL MEDIA

http://www.britishcouncil.org/srilanka-projects-learn-english-at-the-touch-of-a-button.htm

BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.

AWARDS

PR COVERAGE BY THE BRITISH COUNCIL AND ZMESSENGER

STRATEGY

Service can be activated by any basic phone user.

Individual Evaluation. Content is available on different levels of

difficulty – Makes the service suitable for people with different levels of English Knowledge.

Localized Content & Periodical supervision from Experts at the British Council.

Marcom Support from the British Council. Product Expansion : IVR - To be introduced in

November.