Learn from the Best: LinkedIn's Most Socially Engaged Recruitment Firms

@hireonlinkedin #hiretowin

What we’ll cover today

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Agenda

1. Who are the most socially engaged companies on LinkedIn 2. Why does it matter to you 3. Focus on growing followers 4. Share relevant, engaging content 5. Leverage and empower your employees 6. Key takeaways 7. Questions

Who are the most socially engaged companies on LinkedIn

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Why does it matter to you

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% of the decision to ‘buy’ is now made before any direct interaction with a

salesperson.

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The best recruiters act like marketers

Alex Charraudeau

Focus on growing followers

% Followers are 100% more likely to

respond to an InMail

% 79% of members are interested in job

opportunities from companies they are following

% Members are 61% more likely to share information as a result of

following your company

With targeted advertising Advertise

Allow members to follow directly Job postings

Start or join the conversation

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Be interesting

Simple and effective Add to your website

New York: (212) 947-3456 Chicago: (312) 791-8328

Simple changes can have a massive impact Use other channels

Share relevant, engaging content

It’s good to share

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Status updates

Companies that post at least 1 status update per week on LinkedIn get….

….40% more job views ….and 25% more applications

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1 Industry

Pain Points

2 Common

Customer Q’s

3 Trending

Industry Topics

4 Brand Stories

5 Research

& Analysis

6 Outside of industry into your

world

7 Industry News & Trends

Sell your USPs

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News and insight

Thought leadership in your space

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Create conversation

Go big and be heard

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Share new initiatives and projects

Are you being paid enough?

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Be interesting

Adding video, images and links boosts engagement by 100%

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Grab attention and be visual

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leverage and empower your employees

Defensive and offensive branding tactics Leverage your employees

Utilise the huge networks your consultants have

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Sharing is caring

Opinions count and help spread the word

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Allow your team to inspire

Grow your network – users viewing users is the number 1 activity

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It’s good to talk

Key takeaways

Next steps to building the audience you want

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Things you can do today

1. Identify areas where you can improve social engagement

2. Focus on the three pillars of followers, content and employee activation

3. Define your USPs and go to market strategy

4. Implement quick wins

5. Strategize long term objectives

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