learn how the un foundation used online community to boost team-based fundraising 20x!
TRANSCRIPT
A UN Foundation
Case Study
Today’s PresentersMariano Cáceres
o Vice President – Strategic Clients
o Small World Labs
o @marianocaceres
Julie Willig
o Grassroots Officer
o Girl Up
o @JulieWillig
Rachel Wisthuff
o Grassroots Associate
o Girl Up
o @RWisthuff
Small World Labs
Background
About Small World Labso Small World Labs Social Collaboration Platform
o Engage, Connect, Mobilize, and Collaborate with Constituents in
New Ways
o Full Service Provider to Nonprofits: Strategy, Technology + Support
o Integrated with Website, CRM and Online Fundraising Tools
o Well-Profiled Market Leader
Small World Labs Platform
o User Registration
o Single Sign On
o Member Profiles
o Personalization
o Collaboration Groups
o Discussion Forums
o Opportunity Matching
o Action Workflow
o User Points &
Leaderboards
o Integrated Social
Sharing
o Mobile
o Video Center
Robust Feature Set
o File Center
o Photo Center
o Applications
o Member Segments
o Directories
o Tasks
o Reviews
o Search
o Events
o Blogs
o DocCreate
o Notifications
o Foreign Language
o & More…
girl up community
Girl Up Clubs – Background
Needs• Give girls around the world the opportunity to
become global leaders in the fight to raise
awareness and funds for UN programs
supporting adolescent girls in developing world
Solution: Girl Up Clubs• Online tools for high school and college clubs
• Extend collaboration features in TeamRaiser
• Start a new group
• Collaborate with team members
• Share resources & ideas across clubs and
compete with other teams
Girl Up Clubs – Integrated Collaboration
1. Single Sign On
(bi-directional)
2. Profile Data Sync
(bi-directional)
3. Personalized Experience
4. Community
Actions
5. Group Auto-
Membership
6. Fundraising
Announcements
Access
Events
Teams/Groups
Profile Questions
ConstituentData Sync
Constituent Relationship Management
Database Recognition
Enriched Data
girl up community
Girl Up Mission
For all girls to reach their full potential
Girl Up Network
332K 70K 300+ 3.5Kon social media on email list clubs & campus community members
Girl Up Calls To Action
Commitment Pyramid
•Teen Advisors, club leaders and campus leaders
•Spread Girl Up in their communityLeading
•Join the Girl Up Community (members)
•Take high-barrier offline actionsOwning
•Donate to the campaign
•Engage on social media, submit contentContributing
•Take advocacy actions
•Like, share, retweet our contentEndorsing
•Sign up for Girl Up email updates
•Follow up on social mediaFollowing
•Attend a presentation at school
•See us on social mediaObserving
Girl Up Site Tour 1
Girl Up Site Tour 2
Girl Up Site Tour 3
Girl Up Site Tour 4
Girl Up Site Tour 5
Girl Up Site Tour 6
Girl Up Site Tour 7
Girl Up Results: Sustainability
Actions
Members
Club & Campus Leaders
Regional Leaders
Our Team
Upload Photos
Invites Friends
Takes Poll
Sends Message
Asks Question
Download Resources
Submit Reports
Likes Content
+ Increase in Activities + Increase in Actions + Increase in Fundraising
Girl Up Results: Clubs
0
100
200
300
400
500
600
700
800
2011-12 2012-13 2013-14
Number of Clubs
School Year CTD
Girl Up Results: Members
148
369
663
1,215
2,749
0
500
1000
1500
2000
2500
3000
Spring 2012 Fall 2012 Spring 2013 Fall 2013 Spring 2014
Girl Up Community Members
Girl Up Results: Engagement
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Jan.2013
Feb.2013
Mar.2013
Apr.2013
May.2013
Jun.2013
Jul.2013
Aug.2013
Sep.2013
Oct.2013
Nov.2013
Dec.2013
Jan.2014
Feb.2014
Mar.2014
Apr.2014
May.2014
Jun.2014
Jul.2014
Aug.2014
Sep.2014
Girl Up Community: Actions Per Month
Beginning of school year and International Day of the Girl
Community refresh
Girl Up Results: Activities
86
257
425
0 50 100 150 200 250 300 350 400 450
2011-2012 Activities
2012-2013 Activities
2013-2014 Activities
Reported Activities
Girl Up Results: Fundraising
School Year
Club Fundraising
2011-2012 2012-13 2013-14
What’s Next?
Social Fundraising Peer-to-Peer Fundraising Integration & Registration Extension
• All registration pages move to the social collaboration space
•Pre-loads information based on fields mapped to existing constituent record
•Consistent navigation, breadcrumbs and marketing messaging
• Post-registration on-boarding and training flows for each fundraiser
Online Volunteer Training1. Watch training videos2. Enter preferences3. Select opportunites
Lets Get Started >>
• Customized Profiles & Member Data
• Gamification Badges & Levels
• Supporter Recognition & Networking
• Integrated Social Sharing & Leaderboards
Traditional Website Online Community
Enhanced Functionality
Fundraising Leaderboards
Gamification & Recognition
Automated Engagement Scenarios
Action Workflow
• Automated “IF A occurs
THEN do B automatically”
• Onboarding, Prompting,
Automated Engagement
• More than 1,000
combination options
New Member Onboarding Workflow
New Member
1. Complete Profile
2. Watch Welcome Video
3. Confirm Privacy Settings
4. Share on Social Media
5. Introduce Yourself
6. ….
Applications and Approvals
• Member Submitted
• Staff Evaluated
• Settings For–Status
–Assigned To
• Can be Chained to
Action Workflows
Add Group Leader As Contact
Send MessageAdd to Group
Add Badge
Notify Group Leader Via Email
Add to List
Online Application & Approval Example
Feedback and Discussion
Upcoming Events
Washington, DC
December 16 -17December 2
SchoolCycle
