learn how to stop online shoppers from discarding their shopping cart
TRANSCRIPT
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Learn How To Stop Online Shoppers From Discarding
Their Shopping Cart
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Sure, you have a great online shopping website and enjoy getting loads of visitors every day. Strangely that does not help to increase your profits in the least. What is the problem here then?
Well, you might be shocked to learn that a good number of prospective shoppers that visit your well stocked e-commerce site are not averse to adding multiple items on their shopping cart and then suddenly log out of your website, abandoning the carts for good.
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However, you can gain some solace by knowing that you are not alone. Statistics reveal that almost 75% online shoppers choose to abandon their shopping cart without any rhyme or reason.Cancle Continue
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No worries though you can take a few steps in order to
minimize this phenomenon and get your business
thriving once again. Here is what
you can do…
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You have to ascertain that navigating your site is simple with the visitors being
able to add to the card easily while browsing through the products.
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Being able to check the card in between adding fresh items is
an activity that almost all visitors yearn for. So, remember to
add such a feature along with an easy to check out and order
button at the end of each session of shopping online.2
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Being compelled to register is an aspect that all visitors dislike strongly. So, do not make it a necessity. Instead, make your e-commerce site user
friendly so that the visitors can make purchases without having to bother with registration.3
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Having a prominent ‘save’ button at
every step of online shopping seems
to be advantageous for the visitor
who can leave and then return to
complete the transaction at their
convenience
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It might also help to offer a free
shipping and handling fee deals
based on the purchase amount.
Shoppers will definitely be
encouraged by this offer and try to
buy products that exceed the said
amount.
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Keeping the customers informed
about the pros and cons of the
products and conveying the expected
time for delivery will work to your
advantage too as most customers
would be keen to know how soon
their chosen product will reach
them.
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Remember to include a FAQ page so that the prospective customer is fully
satisfied with all his/her queries being answered before confirming an order.
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Adding your contact details along with a click to call button will no doubt act in
your favor as quite a number of visitors would like to check your company’s
credentials before entering their credit card details.
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Have multiple payment options displayed in spite of having to shell out a trifle
more money for credit card charges. It will help you to convert all interested
visitors who would have moved on to a competitor otherwise.
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Replacement and returns are a vital
success factor for online sellers.
Customer include the return policy in
their purchase decision. Clear and
easy refund and return policies will
help your ecommerce website to
stand behind the products you are
selling.
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