Learn Like Experience Designers Educate by Doing

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Experience designers habituate learning with curious inquiry

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My Goals

Explain we need to learn by doing

Share a few facilitation techniques

Have you give it a try

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Why Should We Learn By Doing?

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Inquiry-Based Learning is responsive to changing

conditions.

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(Creativity as an economic indicator)Knowledge Economy

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(Learning as unit of progress)Lean Startup

LEARN

MEASURE

BUILD

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(Unique context informs solutions)Human Centered Design

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Learning by doing allows us to mitigate risk quickly

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Facilitating Learning

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Tell me and I forget. Teach me and I remember. Involve me and I learn.

Xun Kuang - Xunzi Book 8 pg 81

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Deliver lectures and predictable exercises at home

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Facilitate engagement by designing a fun classroom.

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Incentivize and habituatelearning behaviors

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Designing Learning Behaviors

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How do we design habits?

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frequency + perceived utility ⇒ habit

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viral growthincreased lifetime learningloyalty

habit ⇒

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable Reward

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Habits are sparked by external triggers like ads, but associations with internal triggers like boredom are what keep people hooked.

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internal triggers

external triggers calls to action, email, notifications, films

loneliness, frustration, confusion, indecisiveness

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How do we identify these triggers?

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Root Cause Analysis

User Narratives

Qualitative Interviews

Experience Mapping

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Launch browser and

search for specific media

Navigate to instructionsStep 2

Collect and measure

reagents

Step 3

Purchase needed volume Step 3

What triggers catalyze action?

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Fogg Model - Stanford Persuasive Tech Lab

Activation Threshold

Easy to DoHard to Do

(T) SucessfulTriggers

(T) Unsucessful Triggers

Low Motivation

High Motivation

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Behavior = Motivation + Ability + Trigger

Variable rewards engage more users than predictable rewards

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Tribe - The search for social rewards

Hunt - The search for material resources

Self - The search for intrinsic rewards

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Choice-supportive bias and rosy retrospection lead us to over value our investments in products.

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable Reward

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable Reward

What do users really want?(Internal Trigger)

What prompts users? (External Trigger)

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable Reward

What is the simplest action users take in anticipation of reward?

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable RewardAre users fulfilled by the reward, yet left wanting more?

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable RewardDo users store value ?

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The Hook Cycle

1.Triggers 2. Action

4.Investment 3. Variable Reward

What do users really want?(Internal Trigger)

Do users store value ?

What prompts users? (External Trigger)

What is the simplest action users take in anticipation of reward?

Are users fulfilled by the reward, yet left wanting more?

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Okay, Your Turn

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We are going to play some co-creative games and explore

a big challenge.

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Our goal is to generate lots of possible solutions and learn from

each other.

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LEARN

MEASURE

BUILD

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How might we inspire people from all socioeconomic groups

habituate learning?

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Understand

Our Path

Define

Diverge

Decide

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UnderstandWhat are the user needs, business need and technology capacities?

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Imagine an especially healthy day from beginning to end.

Write down the steps in the process. (Use as many notes you’d like, but each step must be a separate note.)

Post steps onto wall

Post the Path — 30mins

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Post the Path — 30mins

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Demonstrate your most interesting findings in about a minute.

Find points of agreement and confusion

Lightning Demos — 15mins

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DefineWhat is the key strategy and focus?

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Draw the Problem — 20mins Think about a problem you would like to solve.

Write down a few itmes the describe the problem.

Draw a quick sketch

Post steps onto wall and explain

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Draw the Problem — 20mins

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DivergeHow might we explore as many ideas as possible?

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Everybody folds a blank sheet of paper in half four times, then unfolds it, so they get eight panels. Then you have 5 minutes total to draw eight sketches, one in each panel.

Storyboard — 20mins

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Demonstrate your most interesting findings in about a minute.

Find points of agreement and confusion

Lightning Demos — 10mins

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DecideWhich are best ideas so far.

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Everyone gets a bunch of dot stickers. Then, without speaking, everybody looks at the different storyboards and puts a sticker on every idea or part of an idea they like. There are no limits to how many stickers you can use.

Silent Crit — 20mins

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Find points of agreement and confusion

Group Discussion — 10mins

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DONE!

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The most important attitude that can be formed is that of desire to go on learning

John Dewey - Experience and Education pg 48

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Find our guide at jackrabbitmobile.com/learn

Run your own workshops

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Thanks !

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