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400 Million Daily Cups – Are you in the game?
GAME CHANGER
Innovation with Purpose The Beginning of UpShot™• Challenged by clients to offer a new solution for
single-serve• Re-engage consumers at home
• Capture at-home customer – stop store traffic decline
• Desire to have a better business model• Benefit of a better at-home brew
• Fresh brewed – not prepacked• Provide convenience and savings (per cup)
• Over 2 years in development • Started with the at-home filter• Consumer to fill with bulk coffee and brew at-home• Allows customer brands to have solution for
home brewing• Evolved into the full UpShot™ Solution• Based on open technology• Designed for roasters and brands to get into the game
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Awareness
From 2005 to 2013 awareness of single-serve brewing systems grew 23%
Industry Drivers
Three driving forces in single-serve are taste & quality, ease of use, and convenience
More A-Home Brewers
In 2013, 12% of U.S. Households own a single-cup brewing system
2 Cups Per Day
Those who drink coffee prepared with a single-cup system drink 2.2 cups per day on average
First Place
Coffee is the most popular beverage to prepare with a single-serve brewer
The Single Serve Format 2012: Evolving Perceptions Continued Growth, National Coffee Association (NCA)Datasstentials – 2013 National Coffee Drinking Trends (Preview of Results)
Single-Serve Is Booming!The UpShot™ Solution Allows Businesses to Take Advantage of
the Growing Single-Serve Market April
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UpShot™ Single-Serve SolutionBetter Coffee. Better Business. Levels
the playing
field
Satisfies both
consumer &
business demands
Offers a unique,
customizable
single-serve
solution
Provides packaging options
that fit any
business model Consumers can see
and smell their favorite roast
Royalty-free for greater business margin
opportunity
Filter and outer packaging are 100%
recyclable
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How Can the UpShot™ Solution Work for You?
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The UpShot™ Filter Format
Recycle with #5 plastics
Sealed with Coffee
Clear Frame
Non-Woven Mesh
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Unique Filter Design Harnesses LBP’s Extensive Technology Expertise
Innovative Filter TechnologyUpshot Breaks Out of the Category
KEURIG is a registered trademark of Keurig, Inc., which is not affiliated or associated with LBP Manufacturing.
Water flows into the filter and
through the roast
Mesh filter accommodates up
to 13 grams for your ideal single-
serve coffee or tea
Brewed coffee flows through the mesh filter and into your cup
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• Proprietary mesh allows consumers to see the blend and smell the aroma
• Greater capacity allows for optimal brew• BPA Free• Recyclability distinguishes itself from other products
• Made from 100% polypropylene• Recyclable with other #5 plastics• This product may not be recyclable in all
areas. Check with local municipalities for recycling options.
• Partnered with Waste Management to validate sustainable life of product – “Design with Intent”• http://www.youtube.com/watch?v=A_bYGV0yISk• http://www.youtube.com/watch?v=oIZuy_6FOHY Compatible with Keurig®
and Other Single-Serve Brewers
Consumer PreferenceDriving Category Toward Freshness, Variety & Sustainability Ap
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• Category & Consumer Research• Taste + Cost + Variety = Desire for a better
single-serve alternative• Consumer Usage• “I like that it is recyclable.”
• Purchasing Habits• “If this was filled with my favorite
roast, I would definitely purchase.”• “At the right price point, I know this is
saving me money.”• Today’s Consumer Appreciate the Difference!• “When I see the coffee – I am reassured
about the quality and taste integrity.”• “I can SEE & SMELL the coffee – seems more
fresh.”• “The coffee definitely seems more fresh.”
“The coffee is in a filter so you get to smell the
beautiful aroma before you brew it”
July 2013 Amazon.com Review
Lidding Film
Lidding Film
Filter
Filter
Cell Bottom
Cell Top
Flow Wrap
Fresh Seal Offering for Foodservice and RetailThe fresh seal surrounds the filter and protects coffee from
oxygen, moisture and UV light!THERMOCELL™ Fresh Seal –
Recycle with #7 plastics*Flow Wrap Fresh Seal – Recycle with #7 plastics*
*This product may not be recyclable in all areas. Check with local municipalities for recycling options.
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Lock in Freshness with the Proper Outer Packaging
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Ready for the Retail ShelfIndividual wrapped UpShot™ Filters can be packed into a box that fits on
existing shelf space, similar to the current category leader.
12 18 24
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Range of Options for the Upshot™ Filter
What’s the Best Solution for your Business?Purchase Equipment for Inline Filling & Packing• Invest in packaging
equipment. Pre-qualified equipment fills and lids individual filters
Co-Pack with a Trusted Partner• Purchase capacity from
businesses that have already installed UpShot™ Filter packaging equipment
Convert Equipment• Retrofit existing machinery to
accommodate UpShot™ Filters
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Connect with Us on Another LevelJoin in on the Conversation, Today!
Follow Us@UpShotSolution
Like UsFacebook/UpShotSolution
Contact Uswww.upshotsolution.com
April
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13See “How it Works”
http://www.upshotsolution.com/innovation#how-it-works
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SUCCESS:Brewed a Single Cup at a
Time
©2013 LBP Manufacturing, Inc. The ‘Filter in the Circle’ is a trademark of LBP Manufacturing. Patent (s) Pending.