learn the secrets of running successful adwords campaigns for multi-location businesses
TRANSCRIPT
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Matthew Hunt
✓ COO @ Powered by Search✓ 8 Years in PPC✓ Managed 100’s of Accounts✓ Expertise is in Local
What You’ll Learn Today
❑ Why you need to care about mobile ads❑ Why phone leads are worth 3x more❑ Why GEO fencing & bid adjustments is
important❑ How to drive more phone calls & in-store
visits❑ Why display campaigns are awesome ❑ Why you should be using smart
remarketing to maximize revenues
Why You Need to Care About Mobile Ads!
For Multi-Location Businesses!
Why Phone Leads Are Worth 3X Times More
Desktop vs. Mobile
45% CTR Drop on Mobile After From Position 1 to 2
Desktop Conversion Funnel
Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits Website
Lead CapturedStep 4
Mobile Conversion Funnel
Sees Ad
Calls Business
Step 1
Step 2
Step 3Lead
Captured
Do You Want To Know What Your Customers
Want To See?
Searched ‘Oil Change’ in Canada
FAIL
Searched ‘Oil Change’ in US
USA vs Canada
Vs
FAIL
Location Matters to People
GEO Fencing
GEO Fencing
Take Away -Add
‘Click to Call’ Extensions!
Take Away -Bid Aggressive on
Mobile!
Add Address Sitelinks!If in-store visits are important to
your business it’s essential you show your address.
Take Away –Add Location Sitelinks
Add Sitelinks!Adding sitelinks boosts the
average CTR on an ad by 10-20% (+20-50% when the
search is one of your branded terms)
Take Away –Add Sitelinks
Why The Display
Network is Awesome!
How to Leverage Display
Example of When The Magic Happens
97% of people who visit a website leave without completing
the actions marketers want
them to take.
Segment Lists
What You Learned Today
❑ Mobile ads are super important❑ Users want to see your phone number
and your address❑ Sitelinks & GEO fencing is important❑ Display rocks when used with context!❑ Remarketing is your secret weapon
BONUS: We have 75 Question Checklist for you. We are also offering a FREE AdWords Audit to anyone at this event.
Just email me: [email protected]